2023 Primal Sale Week

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

Features: The Rapala Precision Line Scissors can cut through braided line, monofilament, and fluorocarbon line with ease. Features stainless steel...

Features: The Rapala Pro Rain Jacket is a grey and black foul-weather fishing jacket. Combines the latest in outerwear technology with premium com...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The Z-Man Redfish Logo Tech HoodieZ is a hoody. 4.1 oz and made of 100% polyester microfiber construction. Additionally it comes up with ...

Features: The Terminator Next Level T-Shirt is a Terminator brand fishing lures logo short sleeve shirt. Made from a 4.3 ounce, 60/40 combed rings...

Shake Your Way to More Bites! The Z-Man SMH WormZ & SMH Jig HeadZ Shakey Head Combo is a purpose-built system designed in collaboration with Sh...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Wiggle. Fall. Whack! 🎯 The Yamamoto Wacky Rig Ultimate Combo Kit w/ Hooks & Rings is your all-in-one solution for learning and mastering one of...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: The all new Z-Man Redfish Trucker Hat is a stylistic choice with a classic fit that highlights any head! Show your love for the Lowcountr...

Features: The VMC Finesse Half Moon Jig Head is the perfect jig when a downsized, Ned rig  presentation is desired. It features a light-wire, Hi C...

Features: A versatile combo pack combining Rapala's most essential fishing tools, designed to provide anglers with maximum utility and convenience ...

Perfect For Both Freshwater & Saltwater! The Z-Man 4 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The all new Berkley Fusion19 Heavy Cover Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Huk KC Solo Mission Trucker Cap is a cool mesh trucker style Hat. The design on the front is a jeep with a surfboard on top called So...

This deluxe,  Rapala 50 pound Digital Fish Gripper Scale is packed with upgraded features. Start off with rugged high-grade stainless steel constru...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

     The Rapala Fisherman's Multi-Tool combines the most commonly used tools by an angler into one convenient package. Die-cast metal frame with So...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: A high-performance hook designed for ultimate strength and precision, ideal when power and reliability are essential. Made from forged hi...

Features: Strike King's S11 "Cumberland" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual ...

Features: The all new VMC Redline Series Double Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-Up ...

Features: The Luhr-Jensen Core Long Sleeve Logo Shirt is a polyester performance sun shirt. Fabric offers UPF 30 UV sun protection along with mois...

Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...

Features: Z-Man Bad Azz Bass TeeZ are short sleeve t-shirts. Old-school bass illustration screen-printed on the chest. Super light and comfy thanks...

Features: The Z-Man Z Logo TeeZ Short Sleeve T-Shirts is a short sleeve t-shirt with a Z-Man logo graphic. Great new Z-Man logo. Made of premium f...

Rapala Fish and Game Shears provide one tool for a multitude of cutting tasks. Shears are great for heavy leverage lopping to fine detail trimming....

Features: Strike King's SK Plus "Platte" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performanc...

Features: The Berkley Tournament Cull kit is a basic culling kit for bass and other small to mid-size freshwater sportfishing tournaments. Color/N...

Take Down A Titan! The Gary Yamamoto Yamatanuki & BKK Titan Rider Hook Combo is specially curated by our Discount Tackle Staff to take the gue...

Worm Your Way to a New PB! The Wormin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staff aime...

Chatter your way to Big Bass! The Z-Man Chatterbait Elite EVO & Chatterspike Combo is specially curated by our Discount Tackle Staff to get yo...

Features: The Z-Man OG Mushroom Jigheads is a classic, "old school" mushroom-shaped lead jig head designed for Midwest finesse fishing techniques ...

Features: The Luhr-Jensen Unrigged Flash Fly is a 2 1/2 inch, highly versatile ultra-realistic trolling fly. 3D eyeball, multi-layered skirting, an...

Features: The Z-Man CrawZ TeeZ Short Sleeve T-Shirt is a short sleeve t-shirt featuring a Z-Man soft plastic craw bait graphic. Show you're part of...

Features: The Luhr-Jensen Kwikfish K14/K15 are medium-large diving plug lures designed for salmon, steelhead, and lake trout. The wide, wobbling a...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...