2023 Primal Sale Week

Features: The Luhr-Jensen Medium Flex Salmon Bungee is a 12 inch bungee cord for salmon trolling presentations. Allows salmon to naturally mouth tr...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Z-Man SpeckZ Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and speckled sea trout on the chest. Made f...

Features: The Luhr-Jensen Next Level T-Shirt is a Luhr-Jensen logo short sleeve shirt. Made from a 4.3 ounce, 60/40 combed ringspun cotton/polyest...

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: Sufix Advance Fluorocarbon is high-performance fluorocarbon designed for use as either mainline or leader. Employs Sufix's proprietary "...

Features: The Rapala 6 1/2 inch Curved Fishing Pliers feature a split shot crimper, a side cutter and double leaf spring. The handles of these pli...

Features: The all new Berkley BER001 Polarized Sunglasses are a must have for any angler looking to step up their fashion and fishing game! With a ...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The all new Rapala High-Vis 20 lb Digital Scale brings anglers a tournament grade scale affixed with a day and night display to ensure yo...

Features: The all new VMC Redline Series Colorado Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The VMC Hard Ball Jig Kit is a pack of 10 or 25 different Hard Ball Jig Heads in assorted colors. Choose the size/weight that you need. ...

Features: The Z-Man ChatterBait TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and ChatterBait on the chest. The shirts ar...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Swing For An Impact! The Keitech 3.8 Inch Fat Swing Impact & VMC Boxer Swimbait Jighead Combo is specially curated by our Discount Tackle Staf...

Features: The Rapala Next Level T-Shirt is a Rapala logo short sleeve shirt. Made from a 4.3 ounce, 60/40 combed ringspun cotton/polyester blend. ...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The Rapala Cerakote Elite 7 inch Scissors is a pair of fishing scissors. Coated with a super-durable, lightweight Cerakote finish that pr...

Features: The Rapala Core Long Sleeve T-Shirt is a Rapala logo long sleeve shirt. 100% polyester interlock with moisture-wicking. Performance fit ...

Features: The Rapala Digital Fish Scale uses a Digital Display and comes in 15 and 50 pound sizes. Convenient size for storage in a tacklebox or b...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Perfect For Both Freshwater & Saltwater! The Z-Man 5 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The all new Berkley Neoprene Retainer Sunglasses Sleeves are here to make your Style Game on the water that much better! Constructed from...

Features: Strike King's SK Plus "Ouachita" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performa...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: Luhr-Jensen Magnum Dipsy Diver Rings are o-rings designed to provide more surface area to Magnum Dipsy Divers. Increased surface area of...

One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you are converted. Perfect ba...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: Strike King Tour Grade Braid is a new line-up of bright yellow superbraid fishing line made from high quality Japanese PE fiber. Develop...

Features: The Berkley® Big Game Lip Grip scale is a large, corrosion resistant scale designed for large fresh and saltwater species. Corrosion res...

Features: Strike King's SK Plus "Flyer" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performance...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

No Flippin way its this easy! The Flippin' & Pitchin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discoun...

Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

Features: The Terminator Core Long Sleeve Logo Shirt is a polyester performance sun shirt. Fabric offers UPF 30 UV sun protection along with moistu...

Features: Luhr-Jensen Dipsy Diver Rings are o-rings designed to provide more surface area to Dipsy Divers. Increased surface area offers deeper di...

Features: The all new Berkley Fusion19 Wide Gap Live Bait Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Chatter, Thump, and Flap Your Way to Bass! The Strike King Thunder Cricket & Rage Craw Bladed Jig Combo is a custom-curated kit by Discount Tac...

Features: The Fishworks Camo Bass Short Sleeve Tee Shirt comes in Black an Military Green and features a large Largemouth Bass on a Camo half-circl...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Tiny Bait. Big Bites. The Z-Man Fuzzy NuggetZ Drop Shot Combo is a custom-curated finesse kit built for serious anglers who know that sometimes les...

DropShot it like its hot! The DropShottin' Ultimate Starter Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staf...

Chatter Your Way to Big Bass! The Z-Man Jack Hammer Chatterbait & Gary Yamamoto Zako Swimbait Combo is a custom-curated pairing by the Discount...