Filters
- Accessories
- Assist Hooks
- Attractants
- Baitholder Hooks
- Ball Jigheads
- Bladed Jigs
- Braided Line
- Buzz Baits
- Casting Jigs
- Catfish Baits
- Circle Hooks
- Co-polymer line
- Craws
- Creatures & Reapers
- Crustacean
- Culling
- Deep Diving Crankbaits
- Dodgers & Flashers
- Dough Baits
- Drop Shot Baits
- Drop Shot Hooks
- Eggs
- Flipping Hooks
- Fluorocarbon Line
- Football Jigheads
- Football Jigs
- Grubs
- Hair Jigs
- Hard Body Swimbaits
- Hats
- Hollow Body Frogs
- Hook Accessories & Tools
- Ice Jigs
- Inline Single Hooks
- Jerkbaits
- Jig Trailers
- Kits
- Knives
- Leaders
- Line Tools
- Lipless Crankbaits
- Long Sleeve Shirts
- Lure Accessories
- Maggots & Larvae
- Medium Diving Crankbaits
- Monofilament
- Multi Depth Crankbaits
- Ned Rig Jigheads
- Neko Hooks
- Nibbles & Mallows
- Octopus Hook
- Paddle Tail Swimbaits
- Panfish Bait
- Panfish Plastics
- Pitching & Flipping Jigs
- Pliers
- Propbaits
- Rip Baits
- Saltwater Trolling Lures
- Scales
- Scissors
- Shakeyhead Jigheads
- Shallow Diving Crankbaits
- Short Sleeve Shirts
- Soft Body Swimbaits
- Soft Frogs
- Soft Jerkbaits
- Soft Plastic Toads
- Specialty Hooks
- Spinnerbaits
- Spinners
- Spoons
- Squarebill Crankbaits
- Squid Jig
- Stick Baits
- Sun Shirts
- Sunglasses
- Sweatshirts
- Swim Jigs
- Swimbait Hooks
- Swimbait Jigheads
- Swinging Jigheads
- Swivels, Snaps & Split Rings
- Topwater Poppers
- Topwater Walker
- Treble Hooks
- Trolling Floats
- Trolling Lures & Plugs
- Trolling Rigs & Harnesses
- Tube Jigheads
- Tubes
- Twitchbaits
- Underspin Jigheads
- Underspins
- Wacky Hooks
- Wakebait
- Weights
- Wide Gap Hooks
- Worm Hooks
- Worms
Top Brands
2023 Primal Sale Week
-
Yo-Zuri L Minnow Ultralight Jerkbait
from $6.99from $4.89Features: The Yo-Zuri L Minnow is an ultralight jerkbait designed for controlled depth trout, perch, and panfish fishing. Count it down to the bott...
View full details -
Z-Man Trick ShotZ 3 1/2 inch Dropshot Bait 6 pack
$5.49$4.67Features: The Z Man Trick ShotZ are designed specifically for drop-shotting. Super-tough ElaZtech material is extremely tear-resistant when nose-h...
View full details -
Z-Man SMH WormZ 6.5 inch
$6.49$5.52Features: Z-Man SMH WormZ is a 6.5 inch tapered worm that is designed for Shakey Head technique. Pair with the Z-Man SMH Jig HeadZ. From the ideal...
View full details -
Z-Man GrubZ Soft Plastic Grub
from $4.99from $4.24Features: The Z-Man GrubZ are an extremely durable take on the classic soft plastic grub profile. Super-tough ElaZtech plastic for the highest fis...
View full details -
Yo-Zuri 3DR-X Suspending Jerkbait 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...
View full details -
Z-Man StreakZ Curly TailZ 4 inch Soft Plastic Grub 5 pack
$5.49$4.67Features: The Z-Man StreakZ Curly TailZ are durable 4 inch curly tail grubs that can be fished in variety of manners. 10X Tough ElaZtech construct...
View full details -
Z-Man Original Chatterbait - 3/8 oz
$6.49$5.52Features: The Z-Man Original ChatterBait is a 3/8 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
View full details -
Z-Man Diezel Kickerz 3.25 Inch - 5 Pack
$6.99$5.94Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...
View full details -
VMC Neon Moon Eye Jigheads
from $6.99from $5.94Features: The VMC Neon Moon Eye Jig is a round jig head featuring a large holographic fish eye. Jig is built around a premium 2/0 VMC® high-carbon...
View full details -
Z-Man PrawnstarZ Soft Plastic Shrimp - 3 Inch
$9.99$8.49Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...
View full details -
VMC Weedless Neko Hook Black Nickel 5 pack
$6.99$5.94Features: The VMC Neko Hook is designed specifically by "Ike" Iaconelli for Neko-rigging in snaggy cover. Forged with a 3-degree offset for improv...
View full details -
Z-Man Pro ShroomZ Jigheads 4 pack
$5.99$5.09Features: The Z-Man Pro ShroomZ Jigheads are Ned rig jigheads made with larger 2/0 hooks and are available in heavier weights than the standard Fi...
View full details -
Z-Man EZ Skirt Replacement Skirts 3 pack
$4.99$4.24Features: Z-Man EZ Skirts are 2 3/4 inch silicone replacement skirts for jigs, ChatterBaits, buzzbaits, spinnerbaits, or any other fishing lure wi...
View full details -
Gary Yamamoto Double Tail Hula Grub - 5 Inch
$7.99$7.19Features: The Gary Yamamoto Double Tail Hula Grub 5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages on ...
View full details -
Z-Man Scented PaddlerZ 4 inch Soft Paddle Tail Swimbait
from $5.49from $4.67Features: The Z-Man Scented PaddlerZ are attractant-laced, 4 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
View full details -
Strike King Redfish Magic Saltwater Flats Jig Head 3 pack
$5.49$4.67Features: The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead. 3D molded eyes and a dual barb baitkeeper to lock sof...
View full details -
Z-Man ShroomZ Micro Finesse Jig 3/16 oz. 2 pack
$5.99$5.09The Z-Man ShroomZ Micro Finesse Jig is a skirted Midwest finesse style mushroom jig that entices finicky fish in tough situations. The 100% silicon...
View full details -
Z-Man ZinkerZ 5 inch Soft Plastic Stick Bait 6 pack
from $4.99from $4.24Features: The Z-Man ZinkerZ are 5 inch soft plastic stick baits that are ideal for variety of methods: rigged straight, Texas, Carolina, wacky, or...
View full details -
Z-Man Baby GOAT 3 inch Finesse Soft Plastic Grub 6 pack
$5.99$5.09Features: The Z-Man Baby Goat is a new 3 inch multi-purpose finesse grub with loads of fish-catching potential. Twin action tails provide signific...
View full details -
Z-Man GOAT ToadZ 4 inch
$5.99$5.09Features: The GOAT ToadZ is a new real-time designed soft plastic frog from Z-Man that combines the GOAT technology into a new floating frog. The G...
View full details -
Gary Yamamoto Zako 3 inch Soft Plastic Swimbait - 8 Pack
$5.99$5.39Features: The 3 inch Zako is Gary Yamamoto's answer to anglers using smaller bladed baits--now you need a smaller blade bait trailer: the Yamamoto...
View full details -
Z-Man Mulletron Loose Body Swimbait
$5.49$4.67Features: The all new Z-Man Mulletron Loose Body Swimbait is an ICast 2023 Top Performer and a must have in your tackle box! Crafted from durable ...
View full details -
Gary Yamamoto 6 Inch Senko Soft Plastic Stick Bait - 5 Pack
$6.99$6.29Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait, and the 6 Inch design is a tempting offering for monsters! ...
View full details -
Z-Man DieZel MinnowZ 6 inch Soft Paddle Tail Swimbait 3 pack
$8.99$7.64Features: The DieZel MinnowZ is a versatile and durable paddle-tail swimbait perfect for both fresh and saltwater fishing, offering realistic actio...
View full details -
Z-Man SMH Jig HeadZ
$6.99$5.94Features: The Z-Man SMH Jig Heads are Shakey Head style jig heads with a 4/0 hook, wire keeper and shakey head-style head, optimized to work with ...
View full details -
VMC ILS InLine Single Hook 4X
from $5.49from $4.67Features: The VMC InLine Single Hook 4X is a 4-times extra-strong inline single hook designed to be a replacement hook for larger saltwater lures....
View full details -
Z-Man ZWG Worm Hooks - 4 Pack
$6.99$5.94Features: The all new Z-Man ZWG Worm Hook expands upon the standard that the ZWG Weighted Swimbait Hook started with its elite bait keeping abilit...
View full details -
Gary Yamamoto Hinge Minnow - 5 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
View full details -
Z-Man Micro TRD Micro Finesse Bait
$4.99$4.24Features: The Z-Man Micro TRD is a downsized version of the best-selling Finesse TRD ideal for micro finesse applications. Pairs seamlessly with M...
View full details -
Yo-Zuri Pins Minnow Sinking Shallow Diver
$8.99$6.29Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
View full details -
Berkley Choppo 75/90/105/120 Topwater Prop Lure
$14.99$13.49Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
View full details -
Yo-Zuri 3DR-X Pencil Topwater Walker 75mm - 3 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Pencil Topwater Walker is an ultra flashy must have topwater bait purpose built to bring you success on those summer ni...
View full details -
Strike King 3X ElazTech Baby Z Too 2 3/4 inch Soft Jerkbait 5 pack
$5.99$5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
View full details -
Z-Man ChinlockZ SWS Weighted Swimbait Hooks
from $9.49from $8.07Features: Weighted swimbait hooks designed for big fish applications in fresh- or saltwater applications. Molded keeper holds soft baits securely ...
View full details -
Luhr-Jensen Super Duper Spoon
from $5.99from $5.09Features: The Luhr-Jensen Super Duper Spoon is a classic fishing spoon with a unique design. Original U-shaped design performs great cast or troll...
View full details -
Z-Man DieZel ChatterBait Skirtless Vibrating Jighead 1/4 oz.
$7.99$6.79Features: The Z-Man DieZel Chatterbait is a 1/4 ounce, skirtless ChatterBait (aka bladed jig/vibrating jig). Pre-rigged with a 4 inch DieZel Minno...
View full details -
Strike King KVD Square Bill 1.5 Hard Knock Crankbait
from $7.99from $6.79Features: The Strike King KVD 1.5 Hard Knock Squarebill is a 2 3/4 inch, 3/8 ounce squarebill crankbait. Same proven design as the original KVD 1....
View full details -
Berkley Swamp Lord Hollow Body Frog
$10.99$9.89Features: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...
View full details -
Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99$6.29Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
View full details -
Yo-Zuri 3DB Popper 3 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
View full details -
Z-Man ChatterBait Mini 1/4 oz 3/0
$5.29$4.50Features: The Z-Man ChatterBait Mini is a 1/4 ounce small bladed swim jig. Produces the same action and vibration as the Original ChatterBait. Pat...
View full details -
VMC Hybrid Swimbait Jig
$5.99$5.09Features: The VMC Hybrid Swimbait Jig is a swimbait jighead that utilizes a wider gap and hybrid bend to improve hook sets and bolster overall hoo...
View full details -
Strike King Thunder Cricket Vibrating Swim Jig
from $12.99from $11.04Features: The Strike King Thunder Cricket is a new bladed/vibrating swim jig from Strike King. Utilizes the same design employed in Z-Man's infamo...
View full details -
Strike King Rage Cut-R Worm Soft Plastic Worm
$7.99$6.79Features: The Strike King Rage Cut-R Worm is Strike King's take on a "cut tail" style soft plastic worm/stickbait. Soft body construction that fea...
View full details -
NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 1/2 oz
$19.99$16.99Features: The all new Z-Man Chatterbait 1/2 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
View full details -
Z-Man ElaZtech Swimmin' Trout Trick Soft Paddle Tail Swimbait 6 pack
from $6.49from $5.52Features: The Z-Man Swimmin' Trout Trick is a 3 1/2 inch soft plastic paddle tail version of the Trout Trick soft jerkbait. Legendary Trout Trick ...
View full details -
Z-Man NedlockZ HD Jigheads 5 pack
$8.49$7.22Features: The Z-Man NedlockZ HD Jigs feature a signature mushroom-shaped head preferred by finesse enthusiasts and Ned riggers everywhere. Heavy-d...
View full details -
Strike King Red Eyed Shad Lipless Crankbait - 2.5 Inch
from $8.99from $7.64Features: The 2.5 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredi...
View full details
