2023 Primal Sale Week

Features: The Strike King KVD Precision Aluminum Pliers are a 7 1/2 inch pair of high-quality, lightweight fishing pliers. Fully serrated stainles...

Features: The all new VMC Redline Series Double Willow 1/2 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-Up ...

Features: The Luhr-Jensen 3/16 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, s...

Features: The all new Berkley Forward Finesse Braid in the Crystal Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibility ...

Features: The Z-Man Redfish TeeZ Short Sleeve T-Shirt is a short sleeve t-shirt featuring a redfish graphic. Great new Z-Man redfish logo. Made of...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...

Features: Z-Man Z-Badge Logo TeeZ are short sleeve t-shirts. Made from a 52 percent cotton/48 percent polyester fabric blend. Original Z-Man logo o...

The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

Features: Sufix InvisiLine Casting Fluorocarbon Clear offers the same invisibility and durability that anglers love with the original and with ad...

Features: The Rapala Super Stainless Steel Angled Pliers are 9-inch heavy-duty tools designed for de-hooking, leader clipping, and on-the-go riggin...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The VMC 7199 Octopus Bait Hooks Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye, minimal co...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The VMC RedLine Series Heavy Duty Flippin' Hooks are new, high-performance Flippin' hook made with VMC's RedLine Technology. This rugged ...

Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...

Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Tin Red Finish in an 8 pack and an economy size 25 pack. The VMC 7115 fea...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...

Features: The Strike King KVD 6-inch Precision Fillet Knife is a sharp new fillet knife from Strike King's new KVD lineup of tools. The blade featu...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

The Strike King KVD Popping Perch is a 1/2 ounce, 5 1/4 inch (including skirt - body measures only 2 1/2 inches) topwater hollow body popper offeri...

The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggera...

Features: The Strike King Tour Grade Tungsten Carolina Riggin' Weights are tungsten weights specially designed for Carolina rigs. Barrel-shaped wei...

Features: The all new VMC Redline Series Colorado Willow 1/2 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: The VMC Hover Jig is a new type of Jig from the Pro's at VMC that offers a unique approach to a tried and true design! Equipped with a co...

Features: The all new Berkley Diamond Polarized Aviators are here to take your fishing game to new heights not only in function but in style too! C...

Features: The all new Berkley Badger Sunglasses with the Smoke Grey Lenses double down on Berkley's Commitment to providing solid products at an a...

Features: Strike King's S11 "Eutaw" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perfo...

Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...

Features: Strike King's SK Plus "Catawba" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performan...

Features: The Luhr-Jensen Model T Ford Fender is a 15 inch lake trolling rig with one size 8 top blade, one size 9 bottom blade, and a trolling rud...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Berkley BER003 Sunglasses offers outstanding optical quality, ensuring a clear and sharp vision for wearers, making it perfect for va...

Features: The Strike King KVD Ocho Wacky Rig Tool is a soft stickbait wacky O-ring applicator tool. Designed specifically for wacky and Neko riggi...

Features: The Rapala Elite Pliers are a new set of top-of-the-line fishing pliers from Rapala Tools. High-performance, lightweight pliers designed ...

Features: The Strike King KVD Precision 15-in-1 Multi-Tool is a new fishing tool accessory designed to give anglers all the small tools and apparat...

Features: The Luhr-Jensen Rattling Kwikfish K16 are 5 1/2 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action force...

Features: Berkley Trilene XL is monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting - resis...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Berkley Gulp! Alive! Minnow Assortment is here and ready to dominate your local waters with flavor and scent that bass and walleye ca...

Features: Strike King's SK Plus "Cash" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performance!...

Features: Z-Man Z-Badge HoodieZ are hooded sweatshirts. Made from a 70 percent cotton/30 percent polyester fabric blend. Original Z-Man logo on the...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...