2023 Primal Sale Week

Features: The Strike King KVD Precision Carbon Pliers are a pair of 7 inch pliers made from 45C carbon steel. Fully serrated jaws, replaceable sta...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Stiff Blade is a game changer in the Fillet Knife market that is poised to make...

Sufix ProMix is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance proper...

Features: The all new Berkley Fusion19 Light Wire Octopus Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The all new Luhr-Jensen Flash 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Flash and robust ...

Features: The Luhr-Jensen Model A Ford Fender is a 22 inch lake trolling rig with one size 9 top blade, one size 8 bottom blade, and a trolling rud...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Rapala Snap Rap SNR08 is a 3 1/8 inch, 7/8 ounce vertical jigging lure. Designed to be fished fast and aggressively with quick snaps ...

Features: Strike King Whisker Sticker Hooks are catfish bait hooks. Dual barbs help bait chunks stay on the hook. Strong wire suitable for big cat...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...

Features: The Luhr-Jensen Great Lakes Snubber is a clear snubber designed use in the crystal clear and super deep waters of the Great Lakes. Preven...

Features: Do you ever find yourself on the water wishing you had some polarization but don't want to spend the big bucks on some polarized glasses?...

Features: The VMC GT Swimbait Jig Jighead is designed for swimbait fishing, offering precise swimming action and enhanced fish-attracting features ...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: VMC's Ike Approved Heavy Duty Flippin' Hooks are ultra-stout, straight shank flipping hooks designed for hauling big bass out of thick ...

Features: The Berkley Saluda Sunglasses feature a thick frame with a slight shield design, providing excellent coverage and a stylish look on your ...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...

Features: The Strike King KVD Precision Stainless Steel Pliers are a 7 inch pair of sturdy metal fishing pliers. Fully machined stainless steel co...

Features: The all new Z-Man Bad AZZ Bass Tech HoodieZ brings comfort and functionality to a whole new level! With its Incredibly soft, lightweight ...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Luhr-Jensen Stringer Pro Class Cable is a premium fish stringer for species like trout, perch, panfish, and walleye. Vinyl coated sta...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The Luhr-Jensen Kokanee Jeweled Bead Lake Troll is a 28 inch, 4 blade lake trolling rig for kokanee and trout. Simulates a school of min...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The PrawnstarZ™ Foamie HatZ™ is a retro trucker hat designed for anglers, combining a classic style with comfort for both on and off the ...

Features: The all new Strike King Tour Grade Spotlight Jighead is the perfect choice for FFS Anglers looking to step up your game with a Tour Grad...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The Panther Martin Superior Frog is Panther Martin's topwater frog, with lifelike kicking legs and 3D eyes to draw out the devastating st...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: Strike King's S11 "Gulf" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perform...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Z-Man Unstructured Trucker HatZ is a new trucker-style hat from Z-Man. Garment washed twill/polymesh construction. Unstructured 6-pa...

Features: Strike King's S11 "Rogue" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perfo...

Features: The Rapala Hooded Sweatshirt is a Rapala logo hoodie. 100% polyester interlaced fleece with 260 gsm/92% Polyester/8% Spandex cuffs and h...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The Strike King Potbelly Spinnerbaits are a valuable tool to have in your tackle box whenever the conditions call for a Spinnerbait! Util...

Features: The Strike King S11 Optics Clinch are Strike King Optic's newest frame style. 100% polarized and block 100% of harmful ultraviolet light...