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Top Brands
2023 Primal Sale Week
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Berkley PowerBait Wishbone Grub - 1.25 Inch
$5.99$5.39Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...
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VMC Finesse Football Jig - 4 Pack
$6.49$5.52Features: The all new VMC Finesse Football Jig from the pros at VMC is specifically crafted to accommodate Finesse Soft Plastics and elevate their...
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Rapala Rain Jacket
$161.99$137.69Features: The Rapala Rain Jacket is a grey and red foul-weather fishing jacket. Combines the latest in outerwear technology with premium component...
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Gary Yamamoto 5 Inch Shad Shape Floating Drop Shot Worm - 8 Pack
$5.99$5.39Features: The new Yamamoto Baits Shad Shape Worm is a 5 inch Drop Shot worm made with Floating soft plastic! Gary Yamamoto's Shad Shape Worm is rem...
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Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Z-Man Perforated Logo Rope Hat - Light Blue
$29.99$25.49Features: The all new Z-Man Perforated Logo Rope Hat is possibly Z-Man's most comfortable and advanced hat to date! With its Classic Simple Z-Man l...
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Berkley PowerBait Beat'n Paddle Frog - 3.9 Inches
$7.99$7.19Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...
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Strike King Gravel Dawg 8 Crankbait - 3.5 Inch
$11.99$10.19Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...
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Strike King KVD 3/8 oz. Colorado Willow Spinnerbait
$9.99$8.49Features: The Strike King Finesse KVD Spinnerbait Colorado Willow is a 3/8 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD...
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Rapala Fat Rap 05 Deep Diving Crankbait
$9.99$8.49The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill. This...
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Strike King Tour Grade Braid Green Braided Line
from $26.99from $22.94Features: Strike King Tour Grade Braid is a new line-up of moss green superbraid fishing line made from the high quality Japanese PE fiber. Develo...
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Berkley Frittside5 Kit 3 Pack
$29.99$26.99Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
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Rapala Skitter V 5 1/4 inch Topwater Walker
from $14.49from $12.32Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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VMC Neko Rig Kit
$13.49$11.47Features: The VMC Neko Kit is 19-piece starter kit designed to furnish anglers with everything they need to throw Neko rigged soft baits for bass....
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Berkley PowerBait Clatter Claw Pre-Rigged - 3.5 Inch
$10.99$9.89Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...
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Rapala Jointed Deep Husky Jerk 08 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Jointed Deep Husky Jerk 08 is a 3 1/2 inch, 3/16 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble a...
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Strike King Rage Thumper Worm Soft Plastic Worm
from $6.99from $5.94Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...
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Berkley Gulp! Crawler 4 inch
$8.99$8.09Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 2 Inch
$6.99$6.29Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...
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Sufix 832 Advanced Superline Sunrise Braided Line - 150 Yard Standard Spool
from $21.99from $18.69Features: The Sufix 832 Advanced Superline Braided Line in Sunrise 150 Yard Standard Spools are the Strongest, most Durable, and most Advanced Thi...
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Strike King 8XD Elite Series Crankbait - 5.5 Inch
$19.99$16.99Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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Strike King KVD Elite 300 Series Jerkbait - 4.75 Inches
$16.99$14.44Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
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Berkley Freshwater Magic Swimmer - 5 Inch
$16.99$15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
$20.49$17.42Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Strike King Pro Sunglasses
$18.99$16.14Features: Since 1984, Strike King® has been a leading authority in polarized sunglasses for fishermen, and that history continues today with the St...
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Luhr Jensen Flash Fly Kokanee & Trout Rig
$10.49$8.92Features: The all new Luhr-Jensen Flash Fly Rig for Kokanee & Trout is a blend of masterful design and striking visuals that drive Trout & ...
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Strike King Tour Grade Belly Blade Swimbait Underspin
$6.99$5.94Features: The Strike King Tour Grade Belly Blade Bait gives flash and action to any soft swimbait. Weighted keel-type head and RPM Raz-R-Blade Wil...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 1/6 oz
from $5.49from $4.67Features: The Luhr-Jensen 1/6 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...
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Berkley PowerBait Drip Minnow - 5 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Strike King KVD Pipsqueak Pop'n Perch Hollow Body Topwater Popper
$11.99$10.19Features: The Strike King KVD Pipsqueak Pop'n Perch is a 1/3 ounce, 5 inch (including skirt) topwater hollow body popper. Lifelike look including ...
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VMC Neon Moon Eye Jig UV Kit
from $10.99from $9.34Features: The VMC Neon Moon Eye Jig UV Kit is an assortment of round head jigs featuring large holographic fish eyes and UV colorways. Jig is buil...
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Berkley Trilene 100% Fluorocarbon Professional Grade 2000 Yards Bulk Spools
from $199.99from $179.99Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed b...
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Strike King Buzzbait 1/4 oz.
$5.99$5.09Features: The Strike King Buzzbait is a simple, standard 1/4 ounce skirted buzzbait. Classic design and solid components. Excellent choice for cas...
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Rapala Balsa Xtreme Jointed Shad 06 Medium Diving Crankbait
$17.99$15.29Features: The Rapala Balsa Xtreme Jointed Shad 07 Medium Diving Crankbait combines the action of balsa wood with the durability of plastic. This 2...
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Sufix Advance Fluorocarbon Bulk Spool 1200 Yards
from $131.49from $111.77Features: Sufix Advance Fluorocarbon is high-performance fluorocarbon designed for use as either mainline or leader. Employs Sufix's proprietary "...
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Strike King Hack Attack Pad Perch 5 1/4 inch Hollow Body Panfish
$12.99$11.04Features: The Strike King Hack Attack Pad Perch is a lifelike panfish imitator with a hollow body topwater presentation. Precisely tapered nose de...
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Luhr-Jensen Dipsy Diver
from $19.99from $16.99Features: The Luhr Jensen Dipsy Diver is a directional trolling diver designed to be easily set to run out a controlled distance to port or starbo...
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Berkley Trilene XL Monofilament Fluorescent Clear/Blue Filler Spools 300-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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VMC Weedless Football Jig
$4.99$4.24Features: The VMC Weedless Football Jig is Purpose Built by Anglers for Anglers to give you an edge over the competition in any Water Depth and on ...
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Berkley Fusion19 Football Jigheads - 3 Pack
$7.99$7.19Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...
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Strike King Spotlight Split Minnow Soft Jerkbait - 3 Inch
$8.99$7.64Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...
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Berkley Walleye Rig Indiana Blade
from $2.49from $2.24Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3 Inch
$7.99$7.19Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...
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Strike King Pinger Minnow Soft Jerkbait - 3 Inch
from $7.99from $6.79Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...
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Rapala Mini Split Ring Pliers
$14.99$12.74The Rapala Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enoug...
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Rapala Original Floater F05 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Rapala Fisherman's Gloves
$7.49$6.37These comfortable gloves are excellent for non-slip fish control. Durable latex coating provides protection from teeth, gill plates and dorsal fins...
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Rapala Touch Screen Scale 15 Lb Tournament Model
$85.49$72.67The Rapala Tournament Touch Screen Scale features a large digital touch screen, which makes it easy to store up to 8 separate fish weights. This ...
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