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Top Brands
2023 Primal Sale Week
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Berkley Hit Stick 9 - 3.5 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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VMC Wacky Rig Kit
$13.49$11.47Features: The VMC Wacky Rig Kit is 19-piece starter kit designed to furnish anglers with everything they need to throw Wacky rigged soft baits for ...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Yamamoto Yamasenko - 4 Inch
$7.99$7.19Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...
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Z-Man Redfish Baitz Tech Hoodiez
$49.99$42.49Features: Lightweight, premium solar hoodie designed for maximum comfort and UPF 50+ sun protection during long days on the water. Made from super ...
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Berkley Fusion19 Swing Head Jighead - 2 Pack
$7.99$7.19Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...
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Berkley Trilene 100% Fluorocarbon Professional Grade Clear 110 Yards
from $12.99from $11.69Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 4.5 Inch
$14.99$12.74Features: The all new Z-Man Shadtron Line Through 4.5 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Rapala Lip-Grip Cull Tags
$41.99$35.69Features: The Rapala Lip-Grip Cull Tags are a non-puncturing fishing tournament culling kit. Non-penetrating fish friendly clips securely grip to ...
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Strike King Tri-Wing Buzz King Buzzbait
$6.99$5.94Features: The Strike King Tri-Wing Buzz King is a standard buzzbait with an additional third wing on the buzz blade. Third wing generates an unbel...
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Strike King Evader Topwater - 3.2 Inch
$15.99$13.59Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...
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Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$7.99$7.19Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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Sufix Elite Monofilament Hi-Vis Yellow 330 Yards
from $11.99from $10.19The Sufix Elite Monofilament Hi-Vis Yellow has unbeatable strength and easy handling. It has superior tensile and knot strength due to Micro Resin ...
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Berkley PowerBait Paddlin PowerStinger
$10.99$9.89Features: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology f...
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Berkley Dime Size 6 Crankbait
$12.99$11.69Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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Berkley PowerBait Agent-E Pre-Rigged Swimbait - 2 Pack
from $8.99from $8.09Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...
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Luhr-Jensen Bolo Flex-i-Troll
from $15.99from $13.59Features: The Luhr-Jensen Bolo Flex-i-Troll is a lake trolling rig featuring Luhr-Jensen's unique Bolo blade design. Bolo shape consists of two ove...
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Berkley PowerBait Drip Swimmer - 5 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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VMC Dough Bait O'Shaughnessy Treble Hooks 5-pack
$6.49$5.52Features: The VMC Dough Bait O'Shaughnessy Treble Hooks comes in a 5-pack and has a spring to hold your dough bait on the hook. Sharp cutting point...
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Strike King Denny Brauer Flip-N-Tube 4 1/2 inch Soft Plastic Tube 8 pack
from $5.99from $5.09Features: The Strike King Denny Brauer Flip-N-Tube is a bulky, 4 1/2 inch soft plastic tube designed for bass pitching and flipping. Super-thick p...
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Rapala RipStop Deep 12 Jerkbait
from $13.99from $11.89Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...
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Strike King Tour Grade Monofilament
from $15.99from $13.59Features: Strike King Tour Grade Monofilament is a new line-up of super sensitive mono fishing line. Developed with input from Strike King's impre...
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Z-Man Tailerz Tech Hatz - Stone
$29.99$25.49Features: Versatile Performance Hat - A modern take on the classic dad hat, offering lightweight comfort, stylish design, and a custom redfish tail...
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Rapala RipStop 12 Jerkbait
$14.49$12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Strike King KVD Zeus Worm - 7.5 Inch
$7.49$6.37Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...
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Strike King Clickin Chickin Topwater - 4 Inch
$18.99$16.14Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...
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Z-Man Bass Logo HoodieZ
$49.99$42.49Features: Z-Man Bass Logo HoodieZ are a new hooded sweatshirt from Z-Man. Sleek, bass-focused variation of the Z-Man logo printed on chest. Lightw...
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Berkley Trilene XL Monofilament 1000 Yard Economy Bulk Spools
from $29.99from $26.99Features: The Best Trilene XL® Ever - now stronger AND smoother! Smooth casting - resists twists and kinks. Super strong - incredible strength for...
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Strike King KVD Deep Elite 300 Series Jerkbait - 4.75 Inches
$16.99$14.44Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...
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Berkley PowerBait Saltwater Paddlin' PowerStinger - 3.5 Inch
$10.99$9.89Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...
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Rapala Pedestal Tool Combo w/ Pliers And Scissors
$30.49$25.92Features: Allows easy access to tools right under your seat. Sheath holds both pliers and scissors securely with Velcro strap. The Tool Combo Shea...
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Rapala Jigging Shadow Rap 07 - 2.5 Inch
$13.99$11.89Features: The Rapala Jigging Shadow Rap 07 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...
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Strike King S11 Caddo Polarized Sunglasses
$44.99$38.24Features: Strike King's S11 "Caddo" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perfo...
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Mr. Crappie Sausage Head Jig Pre-Rigged w/Slabalicious Soft Plastic
$4.99$4.24Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...
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Strike King Tour Grade Football Shakey Jighead 3 pack
$5.99$5.09Features: The Strike King Tour Grade Football Head Jig is the perfect jig head for shakey-style soft bait rigging techniques. Special barb helps s...
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Berkley Rawler Bladed Jig - 1/2 oz
$8.99$8.09Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...
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Strike King Swinging Sugar Buzz Buzzbait
$9.99$8.49Features: The Strike King Swinging Sugar Buzz Buzzbait features a free-swinging hook and a loud clacking sound. The free-swing hook design makes i...
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VMC Moon Fly Jig
from $5.49from $4.67Features: The VMC Moon Fly Jig is designed to attract crappie, perch, and panfish, combining visibility-enhancing features and lifelike motion to t...
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Berkley Slobberknocker and PowerStinger Kit - 1/2 oz
$15.99$14.39Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...
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Berkley Rawler Jig - 3/4 oz
$6.99$6.29Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...
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Berkley Dime Size 15 Crankbait
$12.99$11.69Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Strike King Pinger Minnow Soft Jerkbait - 4 Inch
from $8.99from $7.64Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...
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VMC Hover Jig Kits - 10 Pack
$17.99$15.29Features: The VMC Hover Jig Kits feature a curated selection of the new VMC Hover Jig's, a new type of Jig from the Pro's at VMC that offers a uni...
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Strike King KVD Gurgle Toad 4 inch Soft Plastic Frog 5 pack
from $6.99from $5.94Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...
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Berkley Forward Finesse Low-Vis Green Braid - 150 Yard Spool
$29.99$26.99Features: The all new Berkley Forward Finesse Braid in the Low-Vis Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visib...
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VMC 7115 Techset Live Bait Hooks Black Nickel
from $5.49from $4.67Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Black Nickel Finish in an 8 pack and an economy size 25 pack. The VMC 711...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
from $13.99from $11.89Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Luhr-Jensen Jensen Dodger
from $10.99from $9.34Features: The Luhr-Jensen Dodger is a trolling dodger with premium plating & polishing for maximum flash. Use with spoons, plugs, flies & ...
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