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Top Brands
2023 Primal Sale Week
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Berkley Fusion19 Tube Jighead - 4 pack
$5.99$5.39Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...
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Rapala Floating Magnum FMAG18
$26.49$22.52Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...
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Strike King Spotlight Shim-E Minnow Soft Jerkbait - 5 Inch
$8.99$7.64Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...
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Strike King Squadron Umbrella Rig Swimbait Kit
$13.99$11.89Features: The Strike King Squadron Umbrella Rig Kit contains everything you need to rig up your favorite 5 arm umbrella rig (aka Alabama rig or A-...
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Berkley Deep Hit Stick 3.75 Inch
$11.99$10.79Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...
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Strike King Gravel Dawg 10 Crankbait - 3.5 Inch
$11.99$10.19Features: Strike King's all new Gravel Dawg 10 is a deep-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobble...
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Berkley PowerBait Rib Worm
$6.99$6.29Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...
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Sufix 832 Advanced Superline High-Vis Yellow Braided Line - 150 Yard Standard Spool
from $21.99from $18.69Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 150 Yard Standard Spools are the Strongest, most Durable, and most Adva...
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VMC 7269TI TechSet Heavy Duty Assist Hook
$6.49$5.52Features: VMC 7269TI TechSet Heavy-Duty Assist Hooks are saltwater jigging assist hooks with VMC's TechSet technical locking curve. TechSet curvat...
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Berkley Fusion19 Medium Shank EWG Treble Hooks
$7.99$7.19Features: The all new Berkley Fusion19 Medium Shank EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these...
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Strike King KVD Mega Dawg 6 inch Topwater Walker
from $18.99from $16.14Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Berkley Deep Hit Stick 4.75 Inch
$11.99$10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Strike King Denny Brauer Baby Structure Jig - 1/4 oz
$6.99$5.94Features: The Strike King Denny Brauer 1/4 oz Baby Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This ...
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Strike King KVD Dream Shot Open Pour Technology (OPT) Drop Shot Bait
from $6.99from $5.94Features: The Strike King KVD Dream Shot OPT was designed by master angler Kevin VanDam to be the perfect drop shot of all time. Hinged tail secti...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
$24.99$22.49Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Strike King Final Copy Pre-Rigged Swimbait - 6 Inch
$13.99$11.89Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...
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Rapala BX Mid-Brat 05 Squarebill Crankbait
$11.49$9.77Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...
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Strike King Tour Grade Weedless Ned Jig Head 3 pack
$6.99$5.94Features: The Strike King Tour Grade Weedless Ned Jig Head is a flat-bottom Ned rig jighead with a wire weedguard. Designed to be paired with your ...
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Strike King Squadron Weedless Swimbait Jighead
$5.99$5.09Features: The Strike King Squadron Weedless Swimbait Jighead is a Weedless remix of the popular Squadron Swimbait Jighead. Comes with the perfect c...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 2 1/2 oz
from $18.99from $16.14Features: The Luhr-Jensen 2 1/2 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, ...
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Berkley Freshwater Magic Swimmer - 3.75 Inch
$16.99$15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley PowerBait Crash Craw
$6.99$6.29Features: The Berkley PowerBait Crash Craw is a Soft Plastic Craw for Texas Rig, Jig Trailer, Wobble Head and Bladed Jigs. Rib design hides the ho...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$16.99$15.29Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Strike King Rage Lizard 6 inch Soft Plastic Lizard
$7.99$6.79Features: The Strike King Rage Lizard is a 6 inch soft plastic lizard with Strike King's patented "Rage Tail" flange on the end of its appendages. ...
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Berkley Fusion19 Offset EWG Hook
$5.99$5.39Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Berkley Rawler Bladed Jig - 3/4 oz
$8.99$8.09Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...
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Strike King Bitsy Flip Flipping Jig 1/2 oz.
$3.99$3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Yo-Zuri SuperBraid 9 White Standard Spools - 150 Yards
$19.99$13.99Features: The all new Yo-Zuri SuperBraid 9 White Standard Spools are Ultra High-Performance Braided Line that improve upon the already Established...
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Berkley PowerBait MaxScent Flatnose Jerk Shad - 5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...
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VMC Shaky Head Jig 4 pack
$6.99$5.94Features: The VMC Shaky Head Jig a is basic lead shaky head jig with a traditional round bend hook design. Great for hopping worms and other soft p...
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Berkley Hit Stick 7 - 2.75 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Z-Man Mag ShroomZ Weedless Jigheads 3 pack
$6.99$5.94Features: The Z-Man Mag ShroomZ Weedless Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook and wire weedguards. Mushroom-shap...
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Berkley Walleye Rig Colorado Blade
from $2.49from $2.24Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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Rapala XRMXT-160 X-Rap Magnum Extreme Big Game Trolling Lure - 8 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...
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Sufix 832 Advanced Superline Sunrise Braided Line - 600 Yard Bulk Spool
from $76.49from $65.02Features: The Sufix 832 Advanced Superline Braided Line in Sunrise 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced Thin Di...
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Strike King KVD Sexy Frog Hollow Body Topwater Frog
from $11.99from $10.19Features: The Strike King KVD Sexy Frog was designed by Kevin VanDam to create the best frog-style bait ever. 2 1/2 inch collapsible hollow body (...
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Berkley Sunglasses Strap/Retainer - Black
$3.99$3.59Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...
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Yo-Zuri Crystal 3D Minnow Sinking Trolling Lure 90mm - 3.5 Inch
$10.99$7.69Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...
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Rapala Scatter Rap Jointed 09
$15.49$13.17Features: The Rapala Scatter Rap Jointed 09 is a 3 1/2 inch, 1/4 oz, hard bait with a scatter lip that creates an erratic action when cast or troll...
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Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
$11.99$10.19Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
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Strike King S11 Pickwick Polarized Sunglasses
$44.99$38.24Features: Strike King's S11 "Pickwick" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual pe...
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Berkley Krej 128 Jerkbait - 5 Inch
$16.99$15.29Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...
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Yo-Zuri Trolling Rabbit w/ Swivel Trolling Float
from $29.99from $20.99Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...
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Berkley PowerBait 2 inch Power Grubs 20 pack
$5.99$5.39Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...
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Sufix 832 Advanced Superline Coastal Camo Braided Line - 150 Yard Standard Spool
from $21.99from $18.69Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 150 Yard Standard Spools are the Strongest, most Durable, and most Advance...
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Berkley Gulp! Nightcrawler 6 inch Scented Plastic Worm 10 pack
$8.99$8.09Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Luhr-Jensen Stainless Steel Wire Trolling Spreader 3 pack
$8.99$7.64Features: The Luhr-Jensen Stainless Steel Wire Trolling Spreader is a spread accessory. Helps keep lead lines from tangling with the leader. Great...
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Strike King Rage Ned Craw 2 3/4 inch Soft Plastic Craw 9 pack
from $6.99from $5.94Features: The Strike King Rage Ned Craw is a downsized version of the Rage Craw made for Ned rig finesse fishing. Shortened, 2 3/4 inch ribbed bod...
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