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Top Brands
2023 Primal Sale Week
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Yo-Zuri Hydro Popper 4 3/4 inch HD Saltwater Popper
$16.99$11.89Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...
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Berkley Rawler Jig - 1/2 oz
$6.99$6.29Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...
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Rapala Balsa Xtreme BX Jointed Minnow 09 Medium Diving Jerkbait
from $15.99from $13.59Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
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13 Fishing Cliff Banger Medium-Deep Diving Crankbait
from $13.99from $9.79Features: The 13 Fishing Cliff Banger is a floating, deep diving crankbait. Wide wobbling action that deflects erratically off hard cover. Expertly...
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VMC RedLine Series Hybrid Wide Gap Hooks
$9.49$8.07Features: The VMC RedLine Series Hybrid Wide Gap Hooks are new, high-performance wide gap hook made with VMC's RedLine Technology. The Hybrid Wide ...
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Berkley Gulp! Saltwater Nemesis Curly Tail Prawn - 4 Inch
$8.99$8.09Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...
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Berkley Hit Stick 13 - 5.1 Inch
from $9.99from $8.99Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Rapala Fishing Clipper
$10.49$8.92A "can't live without" tool, the Rapala Fishing Clipper is perfect for cleaning up tag ends on knots and general line cutting. Includes Rapala lure...
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Berkley Fusion19 Weighted Frog Hook
$7.99$7.19Features: The Berkley Fusion19 Weighted Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit p...
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Strike King Final Copy Pre-Rigged Swimbait - 4.75 Inch
$12.99$11.04Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...
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Strike King Tour Grade Colorado Turtleback Spinnerbait
$10.99$9.34Features: This is a spinnerbait featuring a Strike King head, hook and skirt on one arm and a Turtleback and Colorado blade on the other. The Turtl...
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Sufix Revolve Low-Vis Green Braid - 200 Yards
$25.99$22.09Features: The all new Sufix Revolve Low-Vis Green Braid is a high quality braid designed to give you the best experience when fishing Finesse Tech...
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Z-Man 32-Piece Ned Rig Kit
$22.99$19.54Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fine...
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Berkley 6 inch Hemostat Soft Touch Pliers
$10.99$9.89Features: The Berkley® Hemostat Soft Touch Pliers, are delicate, 6 inch pliers for precise manipulation. Comfort nonslip grips. Corrosion resista...
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Berkley Gulp! Maggot 1.5 oz. Jar
$5.99$5.39Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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Yo-Zuri HD Carbon Disappearing Pink 100 Yards Fluorocarbon Leader
from $38.99from $27.29Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...
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Strike King Tour Grade Tungsten Slither Rig
from $6.99from $5.94Features: The Strike King Tour Grade Slither Rig is punching rig that consists of a Strike King Tour Grade Tungsten weight paired with a premium s...
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Strike King 6XD Elite Series Crankbait - 3 Inch
$12.99$11.04Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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Gary Yamamoto 3.75 Inch Fat Baby Craw Soft Plastic - 7 Pack
$5.99$5.39Features: The Gary Yamamoto Fat Baby Craw is a 3 3/4 inch (9 cm) soft plastic craw bait. Designed to excel at punching through vegetation, the Yam...
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VMC 7120 Ringed Pinhead Needle Point Saltwater Hook
from $5.99from $5.09Features: The all new VMC 7120 Ringed Pinhead Needle Point Saltwater Hooks are the pinnacle of strength and quality that Saltwater Anglers need in...
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Rapala Lure Wrap 3 pack
from $12.99from $11.04Brilliant! The Rapala Lure Wrap has a strategically placed, sewn-in hook attaches to your rod's bait keeper to keep lure and wrap in place. Hook-re...
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Yo-Zuri Super Braid Five Color - 3300 Yard Spool
from $219.99from $153.99Features: The Yo-Zuri SuperBraid 5 Color Braided Line 3300 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring ...
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Luhr-Jensen Magnum Dipsy Diver
$24.99$21.24Features: The Magnum Dipsy Diver is a super-deep running trolling diver with a diameter just shy of 5 inches and a weight of 8.08 ounces. Directio...
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Berkley Spin Bomb 2 1/2 inch Topwater Prop Lure
$11.99$10.79Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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Luhr-Jensen Jensen Rigged Flash Fly
$11.99$10.19Features: The Luhr-Jensen Jensen Rigged Flash Fly is a 4 1/2 inch trolling fly. rigged with 36 inches of Sufix 50 pound monofilament and two 4/0 V...
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Berkley PowerBait Buzz'n Speed Toad Frog - 4 Inch
from $5.99from $5.39Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...
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Rapala Magnum Spring Pliers
from $35.99from $30.59Features: Rapala's "Mag Spring" technology to keep the pliers jaws open and ready for action Durably made with 420 stainless steel and tin-nickel ...
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Berkley Fusion19 Weighted EWG Hooks
$7.99$7.19Features: The all new Berkley Fusion19 Weighted EWG Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have...
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Luhr-Jensen Hook Bonnets/Covers 10 pack
from $4.99from $4.24Features: Luhr-Jensen Hook Bonnets allow anglers to organize and safely control hooks to prevent a snarl of entangled lures. Encase sharp points o...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
$16.99$15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Strike King Tour Grade Neko Weights
from $6.99from $5.94Features: The all new Strike King Tour Grade Neko Weights are perfect for changing up your baits action and creating diverse new presentations with...
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Berkley Rawler Bladed Jig - 1 oz
$8.99$8.09Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...
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Strike King KVD Swim'N Caffeine Shad 5 inch Paddle Tail Swimbait 7 pack
from $6.99from $5.94The Strike King KVD Swim'n Caffeine Shad is a 5-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Z-Man Vintage Rope Hat - Navy/Black
$29.99$25.49Features: The all new Z-Man Vintage Rope Hat is a timeless choice for any angler looking for a more subtle look, while also still wanting to show t...
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Berkley PowerBait Trout Bait Twist 1.1 oz. Jar
$5.99$5.39Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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Berkley Gulp! Alive! Tadpole - 1.25 Inch
$6.99$6.29Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...
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Berkley Gulp! Alive! Dragon Tail - 3.7 Inch
$9.99$8.99Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...
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Rapala EZ Stow Line Scissors
$8.99$7.64Features: The Rapala EZ Stow Line Scissor is a handy tool for cutting braid, monofilament and fluorocarbon lines. The EZ Stow is truly an easy-s...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 4.25 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 4.25 Inch is a new offering from the Yamamoto lineup of baits that has been p...
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Strike King Tour Grade Tungsten Flipping Jig
from $8.99from $7.64Features: The all new Strike King Tour Grade Tungsten Flipping Jig is here to deliver Monstrous Performance at a reduced Size thanks to its Premium...
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Berkley Flicker Shad Crankbait - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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VMC 7547 Hybrid Treble Hook 1X Black Nickel 4 pack
$4.49$3.82Features: The VMC Hybrid Treble 1X Black Nickel 4 Pack Hook is designed to catch big tournament-winning bass. This X-strong hook is made from Hi C...
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VMC 6mm Neko/Wacky Rigging Rings 15 pack
$3.99$3.39Features: VMC Neko Rigging Rings are 6mm rubber O-rings for helping you Neko or wacky rig soft plastics. Ring rigging secures hooks to the worm wi...
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Berkley PowerBait Chroma-Glow Crappie Nibbles
$6.99$6.29Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...
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Z-Man CrossEyeZ ChatterBait
from $10.49from $8.92Features: The Z-Man CrossEyeZ ChatterBait is a new bladed swim jig design that combines the Z-Man CrossEyeZ Snakehead Swim Jig with their ChatterB...
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Luhr-Jensen Jet Diver
from $12.49from $10.62Features: The Luhr-Jensen Jet Diver's is a trolling diver with a unique, buoyant design that collects water pressure against its wings to dive. De...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $6.99from $6.29Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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