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Top Brands
2023 Primal Sale Week
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Berkley Gulp! 3 inch Ghost Shrimp 7 pack
$8.99$8.09Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...
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Strike King Tour Grade Colorado Willow Spinnerbait
$10.99$9.34Features: The Strike King Tour Grade Colorado Willow Spinnerbait is equipped with a small Colorado blade in front of a larger willow blade for lots...
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Yo-Zuri SuperBraid Blue - 600 Yard Spool
from $44.99from $31.49Features: The Yo-Zuri SuperBraid Blue Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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Berkley PowerBait Trout Dip Attractant - 5 oz Bottle
$8.99$8.09Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...
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Strike King Rage Punch Bug 3 1/2 inch Soft Plastic Creature Bait
$7.99$6.79Features: The Strike King Rage Punch Bug Soft Plastic Creature Bait is a 3 1/2 inch smaller version of the Rage Bug. Unique and exclusive Rage Tai...
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VMC Tungsten Tear Drop Weight
from $8.49from $7.22Features: The VMC Tungsten Tear Drop Weight is a drop shot weight. Tungsten's extreme hardness provides a better feel for the bottom and light bite...
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Berkley PowerBait Power Vibe - 2.25 Inch
$9.99$8.99Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Z-Man DarterZ 6 inch Segmented Soft Jerkbait 5 pack
$6.49$5.52Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...
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VMC Tokyo Rig Finesse Neko 2 pack
$6.49$5.52Features: The VMC Tokyo Rig Finesse Neko is the newest iteration of the VMC Tokyo Rig that features a VMC Finesse Neko Hook. Allows anglers to e...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
$8.99$8.09Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Rapala XRSB-15 X-Rap Subwalk Subsurface Walker - 6 Inch
$22.99$19.54Features: The Rapala X-Rap SubWalk 15 Topwater Subsurface Walker can perform subsurface Walk-the-Dog action. 6-inch bait sports the Xtreme flash w...
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Gary Yamamoto Nuki Bug - 3.5 Inch
$8.99$8.09Features: The all new Gary Yamamoto Nuki Bug 3.5 Inch is a soft plastic bait designed for finesse fishing, offering a combination of the original Y...
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Berkley Gulp! 1 inch Sand Crab Flea 12 pack
$8.99$8.09Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...
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Luhr-Jensen Needlefish 1 1/2 inch Spoon
$5.49$4.67Features: The Luhr-Jensen Needlefish Spoon is a 1 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...
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VMC Curl Tail Spinnerbait
$4.99$4.24Features: The VMC Curl Tail Spinnerbait is a small, skirtless Colorado blade spinnerbait with a pre-rigged Trigger X® Curl Tail body. Soft plastic...
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Rapala Sarda 18 Trolling Lure - 7 Inch
$57.99$49.29Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...
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Berkley Hit Stick 5 - 2 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Z-Man Finesse ShroomZ Weedless Jigheads
$6.99$5.94Features: The Z-Man Finesse ShroomZ Weedless are weedless versions of Z-Man's popular Ned rig jighead. Pairs perfectly with a variety of Z-Man fin...
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Gary Yamamoto 3.5 Inch Swim Senko Paddle Tail Swimbait - 7 Pack
from $7.49from $6.74Features: Hybrid Design: Merges the Senko's subtle action with the vibration of a paddletail swimbait. Lifelike Movement: Unique tail creates a ...
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Berkley PowerBait Sparkle Power Eggs Floating Magnum 1 oz. Jar
$5.99$5.39Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...
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Rapala Jigging Rap 11 Vertical Jig - 4.375 Inch
$12.49$10.62Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Yo-Zuri SuperBraid 9 Dark Green Standard Spools - 150 Yards
$19.99$13.99Features: The all new Yo-Zuri SuperBraid 9 Dark Green Standard Spools are Ultra High-Performance Braided Line that improve upon the already Establ...
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Yo-Zuri SuperBraid White - 300 Yard Spool
from $24.99from $17.49Features: The Yo-Zuri SuperBraid White Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notc...
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Berkley Fusion19 Swimbait Hook
$5.99$5.39Features: The Berkley Fusion19 Swimbait hooks come in sizes from 3/0 up to 7/0 Featuring Needle point with SlickSet Coating for easier penetration....
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Berkley Rawler Jig - 1/4 oz
$6.99$6.29Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...
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Berkley PowerBait Pro Twitchtail Minnow 15 pack
$6.99$6.29Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...
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Berkley PowerBait Drip Swimmer - 3 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Z-Man Crappie Baitz Tech Hoodiez
$49.99$42.49Features: The Crappie BaitZ Tech HoodieZ is designed for anglers, offering superior sun protection and comfort on the water. Constructed from 100% ...
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Strike King Coffee Fat Tube 2 3/4 inch Soft Plastic Tube 9 pack
$6.99$5.94Sometimes, downsizing is an upgrade! The Strike King Coffee Fat Tube is a shorter version of Strike King's 3 1/2 inch Pro-Model Coffee Tube that re...
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Strike King KVD Zeus Worm - 12 Inch
$7.49$6.37Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...
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Rapala Super Line Scissors
$7.49$6.37Rapala Super Line Scissors are designed with a sharp, serrated stainless steelcutting edge and oversized finger and thumb holes. These scissors act...
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Rapala Retractable Lanyard
from $21.49from $18.27Features: The Rapala Retractable Lanyard is a retractable lanyard for attaching fishing tools and accessories for convenient access. Versatile and ...
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Berkley Krej 85 Jerkbait - 3.3 Inch
$16.99$15.29Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Rapala SRCD07 Scatter Rap Countdown 07 Balsa Minnow
$14.49$12.32Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...
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Yo-Zuri Ultra Metal Squid Jig 105mm - 4.125 Inch
$9.99$6.99Features: The all new Yo-Zuri Ultra Metal Squid Jig 105mm is finally here in the North American Market and is ready to take the waters by storm! I...
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VMC Neko Hook Black Nickel 25 pack
from $14.49from $12.32Features: The VMC Neko Hook black nickel was designed specifically by "Ike" Iaconelli for the finesse technique of Neko-Wacky rigging. Value Pack ...
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Strike King KVD Baby Rodent 3 inch Soft Plastic Creature Bait 8 pack
from $6.99from $5.94Features: The Strike King Baby Rodent is a 3 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which ma...
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Z-Man Drew's Ultimate Ned Rig Rod
from $169.99from $144.49Features: Z-Man Drew's Ultimate Ned Rig Rod is an innovative Rod Designed by Finesse Fishing Expert Drew Reese! Fully adjustable reel position (att...
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Strike King 5XD Elite Series Crankbait - 2.5 Inch
$11.99$10.19Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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Berkley Fusion19 Offset Worm Hook
$5.99$5.39Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...
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Berkley PowerBait Craw Fatty Soft Plastic Craw
$5.99$5.39Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
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Yo-Zuri SuperBraid White - 600 Yard Spool
from $44.99from $31.49Features: The Yo-Zuri SuperBraid White Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...
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Strike King KVD Square Bill 1.5 Shallow Silent Crankbait
from $8.99from $7.64Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...
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VMC Heavy Duty Weighted Willow Swimbait Hook
from $9.99from $8.49Features: The VMC Heavy Duty Weighted Willow Swimbait Hook is a weighted swimbait hook with an underspin blade. Adjustable spinner arm for maximum...
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Yo-Zuri Crystal 3D Minnow Sinking Trolling Lure 110mm - 4.25 Inch
$11.99$8.39Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
$12.49$10.62Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from $10.99from $9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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