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Top Brands
2023 Primal Sale Week
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Gary Yamamoto 4 Inch Zako Soft Plastic Swimbait - 6 Pack
$6.99$6.29Features: The Gary Yamamoto Zako is a 4 inch swimbait/soft jerkbait with a tight tail swimming action. Ribbed body, deep-belly profile, and segmen...
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Z-Man Prawnstarz Loose Body 3.5 Inch - 3 Pack
$9.99$8.49Features: The 3.5" PrawnstarZ™ LB is a lifelike, versatile soft bait offering realistic action and exceptional durability, perfect for various fres...
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Z-Man Swag LT Swimbait - 6 Inch
$17.99$15.29Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...
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Z-Man Finesse BulletZ Jig Head 3 pack
$5.79$4.92Features: The Z-Man Finesse BulletZ Jighead is perfect for keeping finesse presentation totally weedless. Molded with a snag-free bullet-shaped he...
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Yo-Zuri Hydro Minnow LC Shallow Rip-Bait - 6.75 Inch
$13.99$9.79Features: The Yo-Zuri Hydrow Minnow LC Shallow Rip-Bait 6.75 inch is so effective even the harshest of inshore conditions cant outdo its performan...
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Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
$9.99$6.99Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker 100mm - 4 Inch
$9.99$6.99Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Z-Man Big TRD (The Real Deal) 6 pack
from $4.99from $4.24Features: The Z-Man Big TRD is a 4 inch soft stickbait specially and specifically designed for the increasingly popular Ned rig Midwest finesse te...
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Strike King Bitsy Bug Mini Jig
from $3.49from $2.97Features: The Strike King Bitsy Bug Mini Jig is a small finesse bass jig. Premium silicone skirt with great undulating action. To keep your line f...
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Z-Man Shad FryZ Micro Finesse Bait - 8 Pack
$4.99$4.24Features: The Z-Man Shad FryZ Micro Finesse is a bite sized swimbait ideal for a variety of micro finesse applications. The Shad FryZ is molded wit...
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Strike King Rage Bug 4 inch Soft Plastic Creature 7 pack
$7.99$6.79Features: The Strike Rage Bug is a 4 inch soft plastic creature bait. Entices fish with its Coffee Scent Technology that masks human scents and oi...
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NEW
Z-Man Tungsten Chatterbait Elite Evo
$17.99$15.29Features: The all new Z-Man Tungsten Chatterbait Elite EVO takes the Legendary Z-Man Chatterbait to a chemically advanced new level that has been l...
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Z-Man EZ ShrimpZ 3 1/2 inch Unrigged 4 pack
$6.99$5.94Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch shrimp imitation baits. Segmented body for lifelike action and movement. Thin, short ...
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Yo-Zuri Mag Speed Sinking Crankbait
from $15.99from $11.19Features: The Yo-Zuri Mag Speed Sinking Crankbait is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It ...
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Z-Man DieZel Eye Jig Heads
from $6.49from $5.52Features: Z-Man DieZel Eye Jig Heads are big fish Jig Heads made with tough wire and designed to pair with larger 10X Tough Z-Man ElaZtech Softbai...
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Z-Man Hula StickZ 4 inch Skirted Soft Stickbait
$5.49$4.67Features: The Z-Man Hula StickZ are 4 inch soft stickbaits made from Z-Man's super durable ElaZtech plastic material. Salt-impregnated, 10X Tou...
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Z-Man HeadlockZ HD Swim Jigheads
from $9.99from $8.49Features: Split keeper design is easy to rig with ElaZtech plastics and locks soft baits in place securely. Built on custom heavy-duty, super-s...
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Berkley PowerBait MaxScent The General Soft Stickbait
$9.99$8.99Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
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Gary Yamamoto Senko 4 inch Soft Plastic Stick Bait - 10 pack
$7.99$7.19Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait. Design that popularized the incredibly effective soft plast...
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Z-Man Scented Jerk ShadZ 7 inch Soft Plastic Jerkbait 4 pack
$6.49$5.52Features: The Z-Man Scented Jerk ShadZ is 7 inch soft jerkbait that produces life-like action in the water. 10X Tough ElaZtech construction for ex...
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Z-Man TRD BugZ 2 3/4 inch Ned Rig Creature Bait
$5.49$4.67Features: Deliver a snack-sized piece morsel that no fish can resist with Z-Man TRD BugZ, 2 3/4 inch soft plastic beaver-style creature baits desi...
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Yo-Zuri 3D Inshore Slow Sinking 5 1/4 inch Twitchbait
$11.99$8.39Features: The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent bala...
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Strike King Rage Craw 4 inch Soft Plastic Craw 7 pack
$7.99$6.79Features: The Strike King Rage Craw is a 4 inch soft plastic craw. Employs Strike King's "Rage Claw" technology. With the slightest movement of th...
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Strike King Rage Swimmer Soft Paddle Tail Swimbaits
$7.99$6.79Features: The Strike King Rage Swimmer is a soft plastic paddle tail swimbait designed to provoke immediate strikes with its ingenious design. Thi...
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Z-Man Pro BulletZ Jig Head 3 pack
$7.29$6.20Features: Z-Man Pro BulletZ are Z-Man's new upgraded version of their Finesse BulletZ Jigheads, a unique take on a Texas rig weighted wide gap hoo...
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Z-Man Finesse EyeZ Swimbait Jighead 3 pack
from $6.99from $5.94Features: Z-Man Finesse EyeZ Swimbait Jigheads are small, finesse-oriented jigheads with a minnow head shape Built around custom light-wire Mustad ...
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Z-Man StreakZ Soft Jerkbait
$5.49$4.67Features: The Z-Man StreakZ are Fluke-style soft plastic jerkbaits. Outlasts other fluke-style baits thanks to 10X Tough ElaZtech construction. Ex...
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Z-Man Micro Graph Shadz 1.75 Inch - 8 Pack
$4.99$4.24Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 3/8 oz
$19.99$16.99Features: The all new Z-Man Chatterbait 3/8 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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NEW COLORS
Yo-Zuri 3DB Suspending Jerkbait 110mm - 4.25 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 110mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Co...
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Rapala DT Series Crankbait DT6
$11.99$10.19Features: The Rapala DT6 is a 2 inch, 3/8 ounce medium diving balsa wood crankbait. Dives up to 6 feet deep. Extra thin polycarbonate lip for p...
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Z-Man Redfish Eye Jigheads 3 pack
$6.49$5.52Features: Z-Man Redfish Eye Jigheads have oversized 3D eyes to present a more prominent target for gamefish. Dual super-sharp baitkeeper spikes ho...
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Yo-Zuri Hydro Monster Shot Sinking Stick Bait 65mm - 2.625 Inch
$9.99$6.99Features: The Yo-Zuri Hydro Monster Shot Sinking Stick Bait is a multi-purpose hard bait ideal for fishing from surface to bottom, mimicking distr...
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Z-Man FattyZ Worm 5 inch ElaZtech Worms
$5.49$4.67Features: The Z-Man FattyZ are 5 inch soft plastic worms thick, straight tail worm profile with a particularly bulbous tail. 10X Tough ElaZtech ...
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Z-Man Chatterspike - 5 Pack
$5.49$4.67Features: The Z-Man Chatterspike is an all new pintail baitfish design from the pros at Z-Man designed as a chatterbait trailer! Boasting V-Shaped ...
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Z-Man Slim SwimZ 3 inch Soft Paddle Tail Swimbait 6pk
$5.49$4.67Features: The Z-Man Slim SwimZ are downsized, 3 inch soft plastic ElaZtech swimbaits. Ideal for panfish, but super effective when larger fresh- an...
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Z-Man Chattershad Soft Plastic Trailer - 3.5 Inch
$5.49$4.67Features: The all new Z-Man 3.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Yo-Zuri Hydro Minnow LC Shallow Rip-Bait - 6 Inch
$11.99$8.39Features: The Yo-Zuri Hydrow Minnow LC Shallow Rip-Bait 6 inch is so effective even the harshest of inshore conditions cant outdo its performance!...
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Yo-Zuri HD Carbon Disappearing Pink 30 Yards Fluorocarbon Leader
from $9.99from $6.99Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materi...
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Berkley PowerBait Pit Boss
$6.99$6.29Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also ...
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Z-Man Micro WormZ Soft Plastic Worm - 8 Pack
$4.99$4.24Features: The All New Z-Man Micro WormZ Soft Plastic Worm is so hot its hard to touch, which is hard to not do when its made from the legendary El...
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Berkley PowerBait Chop Block - 8 Inch
$24.99$22.49Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $7.99from $7.19Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Yo-Zuri Snap Beans 1 inch Ultralight Crankbait
$4.99$3.49Features: Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling ...
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Yo-Zuri 3DB Deep Suspending Jerkbait 110mm - 4.25 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Yo-Zuri Hybrid Clear 600 Yards Co-Polymer Monofilament Fishing Line
from $9.99from $6.99Features: Yo-Zuri's Hybrid Clear 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's ex...
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Z-Man Trout Eye 1/4 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 1/4 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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