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Top Brands
2023 Primal Sale Week
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Z-Man Project Z ChatterBait 1/2 oz.
$9.99$8.49Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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VMC Finesse Tube Jighead - 4 Pack
$7.49$6.37Features: The all new VMC Finesse Tube Jighead is ideal for use with smaller tubes ensuring a top notch experience cast after cast! With its Painte...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
from $10.49from $8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Berkley Fusion19 Weighted Wacky Head 5 pack
$7.99$7.19Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...
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Rapala Scatter Rap Shad 07 Medium Diving Crankbait
from $12.99from $11.04Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...
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VMC RedLine Series Hybrid Worm Hooks
$9.49$8.07Features: The VMC RedLine Series Hybrid Worm Hooks are new, high-performance worm hook made with VMC's RedLine Technology. The Hybrid Worm hooks fe...
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Strike King KVD 5.5 inch Split Ring/Braid Cutter Pliers
$11.99$10.19Features: The Strike King KVD 5.5 inch Split Ring/Braid Cutter Pliers are a dual-purpose fishing accessory tool. Split ring tool allows you to qui...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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VMC Spring Baitkeeper 20 pack
$4.99$4.24Features: The VMC Spring Baitkeeper is a small metal spring for holding soft baits. Designed for use with jigs, swimbait hooks, and other soft pla...
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Sufix Defcon FC Copolymer Clear Bulk Spools
from $18.99from $16.14Features: Premium copolymer fishing line designed to deliver superior lure control, bite detection, and dependable strength for consistent angling ...
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Berkley Trilene Big Game Monofilament Leader Clear Wrist Spool 55 Yard
from $5.99from $5.39Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...
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Strike King KVD Bull Worm 8 inch Soft Plastic Worm 5 pack
from $6.99from $5.94Features: The Strike King Bull Worm is an 8 inch, oversized soft plastic straight tail worm. Big worm profile for targeting big bass. Sound-ribbed...
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Sufix Revolve High-Vis Neon Lime Braid - 200 Yards
$25.99$22.09Features: The all new Sufix Revolve High-Vis Neon Lime Braid is a high quality braid designed to give you the best experience when fishing Finesse...
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Strike King Plus Hudson Polarized Sunglasses
$34.99$29.74Features: Strike King's SK Plus "Hudson" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performanc...
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Berkley Rawler Bladed Jig - 3/8 oz
$8.99$8.09Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
$16.49$14.02Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Yo-Zuri SuperBraid 9 5-Color Metered Filler Spools - 330 Yards
from $39.99from $27.99Features: The all new Yo-Zuri SuperBraid 9 5-Color Metered Filler Spools are Ultra High-Performance Braided Line that improve upon the already Est...
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Z-Man Tournament Jersey
$54.99$46.74Features: Featuring the unmistakable Z-Man "Z", this lightweight tournament jersey will keep you cool and looking stylish on the water. Lightweigh...
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Berkley Flicker Shad Crankbait - 1/4 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
$11.99$10.19Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Strike King Tour Grade Compact Double Willow Spinnerbait
$10.99$9.34Features: One one end of the Strike King Tour Grade Compact Double Willow Spinnerbait, you have the Strike King Head, Hook and Skirt, and on the ot...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
from $11.99from $10.19Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Luhr-Jensen Stainless Steel Swivel Bead Chain
from $4.99from $4.24Features: Luhr-Jensen Swivel Chains are stainless steel bead chains designed to reduce line twist. High-quality construction More cost effective t...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
$14.99$12.74Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Berkley Trilene Big Game Monofilament Line Green Quarter Pound Spools
$11.99$10.79Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from $10.49from $8.92Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
$6.99$6.29Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Strike King Tour Grade Hair Jig - 2 Pack
$8.99$7.64Features: The all new Strike King Tour Grade Hair Jig is a type of lure that has been popular in the Cold Norther Waters for decades but with the a...
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Sufix Advance Lo-Vis Green Monofilament 250-330 Yard Spools
from $15.99from $13.59Features: The Sufix Advance Lo-Vis Green Monofilament 250-330 Yard Spool is a stealthy, barely visible monofilament line. Premium monofilament mad...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
from $6.99from $6.29Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Sufix 832 Advanced Superline High-Vis Yellow Braided Line - 600 Yard Bulk Spool
from $76.49from $65.02Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced...
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Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Sufix 832 Advanced Superline Sunrise Braided Line - 300 Yard Filler Spool
from $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Sunrise 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced Thin ...
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Yo-Zuri SuperBraid Dark Green - 600 Yard Spool
from $44.99from $31.49Features: The Yo-Zuri SuperBraid Dark Green Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...
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Strike King Tour Grade Bladed Titanium Umbrella Rig
$24.99$21.24Features: The Strike King Tour Grade Bladed Titanium Umbrella Rig is a 5 arm umbrella rig (aka Alabama rig or A-rig). Five arms made from titanium...
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Strike King Spotlight Split Minnow Soft Jerkbait - 4 Inch
$8.99$7.64Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...
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Strike King Burner Double Willow Blade Spinnerbait
$9.99$8.49The Strike King Burner Spinnerbaits innovative design swims just under the water's surface, creating a tantalizing flash and attraction for big fi...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
$15.99$13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Berkley PowerBait Power Vibe - 3.75 Inch
$10.99$9.89Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Berkley Trilene XL Monofilament Clear Pony Spool 110 Yards
from $5.99from $5.39Features: Berkley Trilene XL Monofilament Clear Pony Spools are basic monofilament fishing line designed to help facilitate hassle free fishing at...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$14.49$12.32Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Yo-Zuri Squid Fluorocarbon Leader
from $4.99from $3.49Features: Yo-Zuri Squid Fluorocarbon Leader is 100% fluorocarbon leader material specifically designed and intended for squid fishing. Allows you ...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
$15.99$13.59Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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VMC Nemesis Circle 3X Ringed Black Nickel Hooks
from $7.49from $6.37Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...
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Gary Yamamoto 3.5 Inch Swim Senko Paddle Tail Swimbait - 7 Pack
from $7.49from $6.74Features: Hybrid Design: Merges the Senko's subtle action with the vibration of a paddletail swimbait. Lifelike Movement: Unique tail creates a ...
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Strike King Tour Grade Colorado Willow Spinnerbait
$10.99$9.34Features: The Strike King Tour Grade Colorado Willow Spinnerbait is equipped with a small Colorado blade in front of a larger willow blade for lots...
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Berkley Gulp! 3 inch Ghost Shrimp 7 pack
$8.99$8.09Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...
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