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Top Brands
2023 Primal Sale Week
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
$11.99$10.79Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Berkley Cane Walker 5 inch Topwater Walker/Popper
from $10.99from $9.89Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Berkley Dime Size 4 Crankbait
$12.99$11.69Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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Strike King Crackin' Tube Jighead - 4 Pack
$5.99$5.09Features: The Strike King Crackin' Tube Jighead is a solid offering from the pros at Strike King that gives your Tube Bait fishing the upper hand! ...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
from $9.99from $8.49Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Strike King KVD Elite 4.0 Squarebill Crankbait - 4 Inch
$14.99$12.74Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Strike King Pro Model Series 5XD Deep Diving Silent Crankbait - 5/8 oz
$9.99$8.49Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...
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Strike King KVD 100 Series Suspending Shallow Diving Jerkbait - 3.5 Inch
$10.99$9.34Features: The Strike King KVD 100 Series Jerkbait is a 3 1/2 inch, 1/4 ounce 2-hook suspending jerkbait. Smaller, finesse profile that dives 2 to ...
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Berkley Finisher 5 Jerkbait - 2 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$11.99$10.19Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Z-Man Original Chatterbait - 1/4 Oz.
$6.49$5.52Features: The Z-Man Original ChatterBait is a 1/4 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Strike King KVD Magnum Dream Shot 5 inch Drop Shot Bait 8 pack
from $6.99from $5.94The Strike King KVD Dream Shot 5 inch Drop Shot Baits 5 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
$10.99$9.89Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Berkley Fusion19 Frog Hook 2 pack
$7.99$7.19Features: The Berkley Fusion19 Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit perfectly ...
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Berkley PowerBait 4 inch Power Worms 15 pack
$6.99$6.29Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$15.99$13.59Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Berkley Trilene Big Game Monofilament Line Solar Bright Green Quarter Pound Spool
$11.99$10.79Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley Gulp! 2 1/2 Inch Scented Minnow 18 Pack
$8.99$8.09Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
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Berkley PowerBait The Boss Grub
$6.99$6.29Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...
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Rapala Husky Jerk 06 Jerkbait/Trolling Minnow
$8.49$7.22Features: The Rapala Husky Jerk 06 is a 2 1/2 inch, 1/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 1 1/2 oz
$14.99$12.74Features: The Luhr-Jensen 1 1/2 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, ...
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Berkley Jack 8 Lipless Crankbait - 3.1 Inch
$11.99$10.79Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...
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Suffix Revolve Coastal Camo Braid
$25.99$22.09Features: A premium finesse fishing line that blends traditional Japanese craftsmanship with modern technology, delivering unmatched performance fo...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$11.99$10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Yo-Zuri SuperBraid 9 Dark Green Filler Spools - 300 Yards
from $34.99from $24.49Features: The all new Yo-Zuri SuperBraid 9 Dark Green Filler Spools are Ultra High-Performance Braided Line that improve upon the already Establis...
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Z-Man Bass Baitz Tech Hoodiez
$49.99$42.49Features: A lightweight, moisture-wicking solar hoodie designed to keep you cool and protected under the sun. Made from super lightweight, quick-dr...
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VMC "Ike Approved" Tungsten Cylinder Drop Shot Weights
from $8.49from $7.22Features: VMC Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% sma...
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Yo-Zuri SuperBraid High-Vis Yellow - 150 Yard Spool
$13.99$9.79Features: The Yo-Zuri SuperBraid High-Vis Yellow Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...
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Berkley Gulp! Alive! Stonefly - 1.25 Inch
$6.99$6.29Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
from $6.49from $5.52The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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VMC 7381 SureSet Black Nickel Circle Hooks
$5.49$4.67Features: VMC SureSet Circle Hooks are black nickel hooks forged from extremely tough and lightweight Vanadium Steel. Offset shank. Forged Vanadi...
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Strike King KVD 5 inch Precision Braid Scissors
$15.99$13.59Features: Strike King KVD 5 inch Precision Braid Scissors are a pair of compact yet capable braid cutting scissors. Stainless steel construction an...
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Luhr-Jensen Whole Bait Teaser Head 2 pack
$8.99$7.64Features: The Luhr-Jensen Whole Bait Head is a bait rigging helmet. Designed for use with anchovy, herring, and other baitfish used to target salmo...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
$12.99$11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Rapala CountDown CD05 2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Strike King KVD 1/2 oz. Double Willow Spinnerbait
$9.99$8.49Features: The Strike King Finesse KVD Spinnerbait Double Willow is a 1/2 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD)...
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Gary Yamamoto 7.75 Inch Kut Tail Worm - 5 Pack
$6.99$6.29Size Quantity 7 3/4" (19 cm) 5 Pack Gary Yamamoto's Kut Tail Worm is ideal for lunker largemouth. They are similar to their now famous Sen...
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Strike King The Double Take Buzzbait
$10.99$9.34The Strike King The Double Take Buzzbait has twin counter-rotating blades that create extra lift, enable a slow retrieve and spray water outward fo...
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Sufix 832 Advanced Superline Coastal Camo Braided Line - 300 Yard Filler Spool
from $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
$16.49$14.02Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Strike King KVD Toad Buzz 3/8 oz. Buzzbait
$7.99$6.79Features: The Strike King KVD Toad Buzz Buzzbait is a skirtless 3/8 ounce wire buzzbait with a pre-rigged soft plastic toad/frog. Built with a hea...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Z-Man Project Z Weedless ChatterBait 1/2 oz.
$10.99$9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3.5 Inch
$7.99$7.19Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Strike King Shadalicious 5 1/2 inch Paddle Tail Swimbait
from $12.99from $11.04The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Berkley PowerBait Natural Scent Glitter Trout Bait
$6.99$6.29Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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