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Top Brands
2023 Primal Sale Week
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Gary Yamamoto 3.5 Inch Scope Shad - 8 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...
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Yo-Zuri Bull Pop Topwater Popper 150mm - 6 Inch
$24.99$17.49Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$5.99$5.09Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Yo-Zuri 3DB Pencil Popper - 5.375 Inch
$11.99$8.39Features: The Yo-Zuri 3DB Pencil Popper 5.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
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Yo-Zuri 3D Squirt Floating Squid Imitator 190mm - 7.5 Inch
$17.99$12.59Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Berkley Gulp! 3 Inch Scented Minnow 12 pack
$8.99$8.09Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
$16.99$15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$25.49$21.67Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Z-Man CrossEyeZ Football Jig
$5.29$4.50Features: The Z-Man CrossEyeZ Football Jig was designed by Elite Series pro and jig fishing guru, David Walker. Combines a traditional football ji...
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Sufix 832 Advanced Superline Coastal Camo Braided Line - 600 Yard Bulk Spool
from $76.49from $65.02Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced Th...
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Z-Man LizardZ 6 inch Soft Plastic 6 pack
$5.49$4.67Features: Z-Man LizardZ are 6 inch soft plastic lizard-shaped baits made of 10X Tough ElaZtech plastic, so they won't tear up easily like other li...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
from $8.99from $7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 90mm - 3.5 Inch
$12.99$9.09Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...
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Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
$17.99$15.29Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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VMC 7548 Hybrid Treble Hook Short 1X Black Nickel 4 pack
$4.49$3.82Features: The VMC Hybrid Treble Hook Short 1X black nickel is a version of the VMC Hybrid Treble with a shorter shank. This 1X-strong hook is made...
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VMC Utility Jig
$5.49$4.67Features: The all new VMC Utility Jig brings Anglers a true Workhorse Jig Designed to be a solid choice for any type of Jig Fishing enabling you to...
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VMC Black Stainless Steel Fast Snaps - 10 Pack
$3.49$2.97Features: The all new VMC Black Stainless Steel Fast Snaps are here and are ready to make your fishing trip a whole lot easier! Crafted from Stainl...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
$14.49$12.32Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Rapala Jointed Shad Rap 05 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Rapala XRP-07 X-Rap Pop Topwater Popper - 2.75 Inch
$16.49$14.02Features: The Rapala X-Rap Pop 07 Topwater Popper brings that classic X-Rap action to the topwater. This 2 3/4-inch bait has internal textured bod...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Z-Man Mulletron LT Fast Sink 6 Inch
$14.99$12.74Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...
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Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
from $13.99from $11.89Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Strike King Baby Squadron Swimbait Jig Head 3 pack
$5.99$5.09Features: The Strike King Baby Squadron Swimbait Jig Head is a boxing glove-style lead swimbait jig head. Downsized variation of the Squadron Swim...
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VMC Hot Skirt Glow Jig 2 pack
from $4.99from $4.24Features: The VMC Hot Skirt Glow Jig is a 2 pack of synthetic hair jigs. Made with glow-in-the-dark skirts and Flashabou fibers. Jig is built arou...
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Berkley Flicker Shad Crankbait - 1/8 oz
from $5.99from $5.39Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Berkley Fusion19 Drop Shot Hook
$5.99$5.39Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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Yo-Zuri SuperBraid 9 White Filler Spools - 300 Yards
from $34.99from $24.49Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...
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Z-Man CrossEyeZ Flipping Jig 1/2 oz.
$5.29$4.50Features: The Z Man CrossEyeZ Flipping Jig delivers an eye-crossing hookset Features a heavy-duty 4/0 VMC flipping hook with sharp point to land t...
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VMC Heavy Duty Weighted Black Nickel Swimbait Hook 4 pack
$6.99$5.94Features: The VMC Heavy Duty Weighted Black Nickel Swimbait Hook is an "Ike Approved" weighted hook designed with MLF Bass Tour Pro Michael "Ike" ...
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Rapala Retractable Hook Sharpener
$11.49$9.77Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
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Strike King SkipNBuzz Buzzbait
$9.99$8.49Features: The Strike King SkipNBuzz Buzzbait is a buzzbait that comes with a Rage Swimmer and Rage Toad soft plastic baits for extra action. Comes ...
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VMC Trailer Hook 6 pack
$4.49$3.82Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the "Ike Approved" VMC Trailer Hook features an ...
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Strike King Rage Ned Bug 2 1/2 inch Soft Plastic Creature Bait 9 pack
$7.99$6.79Features: The Strike King Rage Ned Bug is a smaller, 2 1/2 inch version of the Rage Bug designed for Ned rigging. Classic creature profile and sig...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.99$5.39Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Gary Yamamoto 4 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$7.99$7.19Features: The Gary Yamamoto Swim Senko is an exciting, 4 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Z-Man Bait BinderZ
from $16.99from $14.44*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Berkley Dime Size 10 Crankbait
$12.99$11.69Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Sufix Defcon FC Copolymer Clear Filler Spools - 300 Yards
from $8.49from $7.22Features: The Sufix Defcon FC Copolymer Line delivers a perfect blend of sensitivity, strength, and control for freshwater and inshore fishing. Mad...
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VMC Heavy Duty Black Nickel Swimbait Hook 4 pack
$5.49$4.67Features: The VMC Heavy Duty Black Nickel Swimbait Hook is screw-lock swimbait hook designed for catching big fish with big swimbaits. Extra-sharp...
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Strike King Coffee Tubes 4 1/2 inch Flip-N-Tube 6 pack
$6.99$5.94The Strike King Coffee Tube Flip-N-Tube is a hefty, 4 1/2 inch soft plastic tube. This Strike King scented bait has real coffee bean granules and c...
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Berkley PowerBait Power Vibe - 1.5 Inch
$8.99$8.09Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Rapala BX Brat 03 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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VMC Tungsten Slider Weight
from $8.49from $7.22Features: The VMC Tungsten Slider weight is a cylindrical tungsten sinker. Tungsten's extreme hardness provides a better feel for structure and lig...
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Gary Yamamoto Shad Shape Swimmer - 3.2 Inch
$5.99$5.39Features: The all new Gary Yamamoto 3.2 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...
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Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Strike King KVD Elite 2.5 Squarebill Crankbait - 2.75 Inch
$11.99$10.19Features: The all new Strike King KVD Elite 2.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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