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Top Brands
2023 Primal Sale Week
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Strike King Pro Model Series 4 Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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Rapala Original Floater F03 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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VMC Tungsten B.E.T. Drop Shot Weights
from $8.49from $7.22Features: The all new VMC Tungsten B.E.T. Drop Shot Weights are a must have for anglers who love to DropShot and for those who also love the Free-R...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
$9.99$8.49Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Z-Man TRD HogZ 3 inch Soft Plastic Creature Bait 6 pack
$5.49$4.67Features: The Z-Man TRD HogZ are 3 inch finesse creature baits that have little legs and ribbing to give your finesse applications a little extra ...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 2.5 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 2.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Rapala Scatter Rap Deep Husky Jerk
$9.99$8.49The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Hybrid Hi-Vis Yellow 600 Yards
from $9.99from $6.99Features: Yo-Zuri's Hybrid Hi-Vis Yellow 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybrid ex...
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Sufix 832 Advanced Superline Low-Vis Green Braided Line - 600 Yard Bulk Spool
from $76.49from $65.02Features: The Sufix 832 Advanced Superline Braided Line in Low-Vis Green 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced T...
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VMC Tokyo Rig - 2 pack
$5.49$4.67Features: The VMC Tokyo Rig is a unique rigging system inspired by one of the hottest and most effective new bass fishing trends out of Japan: th...
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Rapala Skitter Walk 11 Saltwater Topwater Walker
$13.99$11.89Features: The Rapala SW Skitter Walk 11 Topwater is a 4 3/8 inch (5/8 oz) topwater walker for targeting saltwater gamefish. Performs "Walk-the-Dog...
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Gary Yamamoto 4 Inch Scope Shad - 6 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...
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VMC Swimbait Jig Head
from $7.99from $6.79Features: The VMC Swimbait Jig is an "Ike Approved" swimbait jig head designed with "Ike" Iaconelli. Composed of a 1X-strong Hi Carbon Steel hook ...
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Strike King Bitsy Tube 2 3/4 inch Soft Plastic Tube 10 pack
from $4.99from $4.24Features: The Strike King Bitsy Tube is a 2 3/4 inch soft plastic tube. Perfect for when you need to downsize your presentation for finicky bass or...
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Berkley Trilene XL Monofilament Lo-Vis Green Filler Spools 270-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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Gary Yamamoto Fat Senko - 4 Inch
$7.99$7.19Features: The Gary Yamamoto Fat Senko 4 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko prov...
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Yo-Zuri Ultra Metal Squid Jig 85mm - 3.375 Inch
$9.99$6.99Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...
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Strike King Zero ElazTech 5 inch Soft Stickbait
$5.99$5.09Features: The Strike King Zero ElazTech Soft Stickbait is a 5 inch ElazTech soft plastic "Senko-style" worm. Compared to other soft baits made fro...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
from $11.99from $10.19Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Berkley FluoroShield Fluorocarbon Line 300 Yards
from $10.99from $9.89Features: Berkley FluoroShield is Berkley's new Icast-award winning Fluorocarbon Line. FluoroShield features a co-polymer core with a fluorocarbon ...
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Z-Man Project Z Weedless ChatterBait 3/8 oz.
$10.99$9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless ChatterBait features a new head shap...
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Berkley Gulp! Saltwater Turbo Shrimp - 3 Inch
$8.99$8.09Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
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Gary Yamamoto Pro Senko 5 inch Thin Tail Soft Stickbait 10 pack
$7.99$7.19Features: The Yamamoto Baits Pro Senko is a classic Gary Yamamoto designed senko with a thicker head area for jig heads, swim jigs and shaky heads....
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Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
$6.99$5.94Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
$12.99$11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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VMC RedLine Series Finesse Neko Hooks
$10.49$8.92Features: The VMC RedLine Series Drop Shot Hooks are new, high-performance drop shot hooks made with VMC's RedLine Technology. Equipped with an Adj...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 3 Inch
$12.99$11.04Features: The 3 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for a...
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Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
from $8.99from $7.64Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Berkley PowerBait Crazy Legs Chigger Craw
from $5.99from $5.39Features: The Berkley PowerBait Crazy Legs Chigger Craw is a Bass Master Classic winning bait! High-action pinchers create more strikes. Crazy l...
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Strike King Pro Model Series 6XD Deep Diving Silent Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...
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Rapala Jointed Shad Rap 04 Medium Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 04 Medium Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 1 1/2-inch b...
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Sufix 832 Advanced Superline Low-Vis Green Braided Line - 300 Yard Filler Spool
from $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Low-Vis Green 300 Yard Filler Spools are the Strongest, most Durable, and most Advance...
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Strike King Tour Grade Split Rings - 10 Pack
$2.99$2.54Features: The all new Strike King Tour Grade Split Rings are the perfect addon to any aging baits and will breathe new life into old trusty! With i...
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Berkley Gulp! Floating Pinched Crawler
$5.99$5.39Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...
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Berkley PowerBait Natural Scent Glitter Trout Bait
$6.99$6.29Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Strike King Homing Minnow Swimbait - 3 Inch
from $7.99from $6.79Features: The all new Strike King 3 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...
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Z-Man GrubZ 9 inch Oversized Soft Plastic Grub 3 pack
from $4.99from $4.24Features: The Z-Man GrubZ Soft Plastic Grub are oversized soft plastic ElaZtech grubs. Made of super-tough ElaZtech plastic for the highest fish-p...
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Strike King Rage Scounbug Soft Plastic Craw
$7.99$6.79Features: The all new Strike King Rage Scounbug is an ultra realistic crawfish imitation lure with a set of impressive features! Equipped with two ...
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Berkley Money Badger Trolling Plug / Crankbait
from $8.99from $8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Yo-Zuri 3D Inshore Popper 2 3/4 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3D Inshore Popper 70 is a 2 3/4 inch, 1/4 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Berkley PowerBait MaxScent D-Worm - 5.5 Inches
$9.99$8.99Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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Yo-Zuri SuperBraid Blue - 300 Yard Spool
from $24.99from $17.49Features: The Yo-Zuri SuperBraid Blue Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...
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Yamamoto Yamasenko - 5 Inch
$7.99$7.19Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...
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Rapala Rippin' Rap 06 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
$9.99$8.99Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Yo-Zuri Super Braid Five Color - 330 Yard Spool
from $27.99from $19.59Features: The Yo-Zuri SuperBraid 5 Color Braided Line 330 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-no...
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Gary Yamamoto Shad Shape Swimmer - 3.7 Inch
$5.99$5.39Features: The all new Gary Yamamoto 3.7 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...
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