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Top Brands
2023 Primal Sale Week
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Berkley PowerBait CullShad 6 Inch
$12.99$11.69Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
$8.49$7.22Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$17.99$15.29Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Z-Man Mag ShroomZ Jigheads 3 pack
$5.99$5.09Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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Berkley PowerBait The Champ Craw
$8.99$8.09Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...
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Yo-Zuri SuperBraid Dark Green - 150 Yard Spool
from $13.99from $9.79Features: The Yo-Zuri SuperBraid Dark Green Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...
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Z-Man Line Through Replacement Hooks - 4 Pack
$4.49$3.82Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...
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Z-Man HeroZ 10 inch Oversized Soft Jerkbait
$14.99$12.74Features: Z-Man HeroZ are oversized 10 inch fish-shaped jerk bait ideal for a variety of big-fish applications. Extremely soft yet tear-resista...
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Z-Man Hard Leg FrogZ 4 inch ElaZtech Frog 3 pack
from $4.99from $4.24Features: Z-Man Hard Leg FrogZ are 4 inch soft plastic frogs that produce a lively, paddle foot swimming action. 10X Tough super amphibian that i...
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Berkley Thin Fisher Blade Bait
$7.99$7.19Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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VMC Heavy Duty Black Nickel Wide Gap Hook
$5.49$4.67Features: The VMC Heavy Duty Black Nickel Wide Gap Hook is an offset wide gap hook with a black nickel finish. Extra-sharp wide gap hook, with 3-d...
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Berkley Gulp! Alive Recharge Liquid 8oz
$6.99$6.29Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
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Strike King Tour Grade Tungsten Swinging Football Head
from $8.99from $7.64*Note: hook not included.* Features: The Strike King Tour Grade Tungsten Swing Football Head is a customizable articulated/swinging jighead. Inter...
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VMC RedLine Series Weedless Wacky Neko Hooks
$10.99$9.34Features: The VMC RedLine Series Weedless Wacky Neko Hooks are new, high-performance wacky neko hooks made with VMC's RedLine Technology and equipp...
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Z-Man Retro Chatterbait Snapback Hatz - Vanilla Ice
$29.99$25.49Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Yo-Zuri Hydro Popper HD Saltwater Popper 90mm - 3.5 Inch
$13.99$9.79Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...
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Strike King S11 Okeechobee Polarized Sunglasses
$44.99$38.24Features: Strike King's S11 "Okeechobee" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual ...
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Rapala Slab Rap SLR06 Lipless Crankbait
from $8.99from $7.64Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Berkley Saltwater Choppo
$14.99$13.49Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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Strike King KVD Ocho Soft Plastic Stickbait
from $6.99from $5.94Features: The Strike King KVD Ocho is a soft plastic stickbait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of m...
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Rapala Jigging Rap Magnum 07 Vertical Jig - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...
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VMC 7356 SureSet Drop Shot Hook
$5.49$4.67Features: VMC's SureSet Drop Shot Hook is perfect for nose hooking your favorite soft plastics or live bait. SureSet technical locking curve desi...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.99from $9.27Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Strike King EZ-Rig Pre-Rigged Carolina Rig Weight w/ Bead 2 pack
from $7.99from $6.79Features: The Strike King EZ-Rig is a 2 pack of pre-rigged weights for Carolina rigging. Pre-rigged system will save you loads of valuable fishing ...
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Z-Man CrossEyeZ Power Finesse Jig 3/8 oz.
$5.29$4.50Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! Design...
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Strike King Wake Shad 2.0 Jointed Wakebait - 4 Inch
$13.99$11.89Features: The all new Strike King Wake Shad 2.0 Jointed Wakebait is back by popular demand in a 2.0 Upgraded version from the original Wake Shad th...
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Berkley Gulp! Saltwater Jerk Shad - 6 Inch
$9.99$8.99Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Yo-Zuri TopKnot Leader Fluorocarbon Natural Clear 30 Yards
from $13.99from $9.79Features: Yo-Zuri Topknot Fluorocarbon Leader is a clear fishing leader material spooled on a small leader wheel. Abrasion resistant and ultra-dur...
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Strike King Pro Model Series 8XD Deep Diving Crankbait - 1.4 oz
$17.99$15.29Features: The Strike King Pro Model Series 8XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Strike King Denny Brauer Structure Jig - 3/4 oz
$6.99$5.94Features: The Strike King Denny Brauer 3/4 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...
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Z-Man Midwest Finesse Swim Jig
$4.99$4.24Features: The Z-Man Midwest Finesse Swim Jig is a skirted swim jig designed for light-line, finesse applications. This is a skirted swim jig design...
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Yo-Zuri TopKnot Mainline Natural Clear Fluorocarbon Fishing Line 200 Yards
from $14.99from $10.49Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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VMC "Ike Approved" Worm Hook
$4.49$3.82Features: The VMC Ike Approved Worm Hook is a standard gauge, black nickel offset worm hook. Designed for light to medium pound test fishing line...
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Berkley Gulp! Saltwater Grub - 4 Inch
$8.99$8.09Features: The Berkley Gulp! 4 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Strike King Tour Grade Heavy Cover Colorado Willow Spinnerbait
$10.99$9.34Features: The Strike King Tour Grade Heavy Cover Colorado Willow Spinnerbait is here and ready to take on the nastiest of conditions all while slay...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from $11.99from $10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Berkley PowerBait Original Scent Floating Mice Tails - 2 Inch
$5.99$5.39Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...
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Berkley Fusion19 Weighted Swimbait Hook
$7.99$7.19Features: Berkley Fusion19 Weighted Swimbait hooks feature a baitkeeper and a lead for when you need a little more casting distance and depth. Need...
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Strike King Bitsy Crackin' Tube Jighead - 4 Pack
from $4.99from $4.24Features: The Strike King Bitsy Crackin' Tube Head Jig is a high-performance Jig Head designed for serious anglers! Designed to fatten the head of ...
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Rapala Original Floater F09 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala XRMAGXP-130/170 X-Rap Magnum XPlode Topwater Popper
from $26.49from $22.52Features: The Rapala X-Rap Magnum Xplode is a big game saltwater hard body popping surface plug. Low mounted line tie pulls the lure down on the r...
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Yo-Zuri Bonita Trolling Sinking Lure
from $34.99from $24.49Features: The Yo-Zuri Bonita Trolling Sinking Lure is a high speed trolling hard bait redesigned for a cheaper price. It has a "power body" with c...
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Berkley Gulp! Saltwater Grub - 8 Inch
$10.99$9.89Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...
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VMC "Ike Approved" Flippin' Hook
$6.49$5.52Features: VMC's Ike Approved Flippin' Hooks are sturdy, straight shank flipping hooks designed primarily for bass fishing. Developed with input f...
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VMC 5580 InLine Treble Hooks 1X 10 pack
$5.49$4.67Features: The VMC InLine Treble 1X is a treble hook specially designed for crankbaits. This 1X-strong hook is made from Vanadium steel with Cone C...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
$7.99$6.79Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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