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Top Brands
2023 Primal Sale Week
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Strike King Rage Lobster 4 1/2 inch Soft Plastic Craw 5 pack
$7.99$6.79Features: The Strike King Rage Lobster is a 4 1/2 inch soft plastic craw with Rage Tail appendages. Oversized version of the Rage Craw. With the s...
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Berkley Fusion19 Treble Hook
$7.99$7.19Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...
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Luhr-Jensen Needlefish 2 inch Spoon
$5.49$4.67Features: The Luhr-Jensen Needlefish Spoon is a 2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolling. ...
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Strike King Red Eyed Shad Lipless Crankbait - 2 Inch
from $8.99from $7.64Features: The 2 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Strike King Rattlin' Pro Model Jig
$4.99$4.24Features: The Strike King Rattlin' Pro Model Jig is a bass casting jig with loud rattles designed by Denny Brauer. Loud sonic profile is impossibl...
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Luhr-Jensen Cowbell Lake Troll
$19.49$16.57Features: The Luhr-Jensen Cowbell Lake Troll is a 38 inch cable trolling rig with four #4 blades and a trolling rudder. Unique blade design produce...
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Rapala RipStop 09 Jerkbait
$12.99$11.04Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Rapala Original Floater F18 Balsa Jerkbait
$16.99$14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
from $6.99from $5.94Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Berkley PowerBait Speed Boss
$6.99$6.29Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Sufix 131 Braid Lo-Vis Green 150 Yards
$48.49$41.22Features: Sufix 131 Braid is a new 12-carrier braided fishing line that uses 12 HMPE fibers and 1 GORE® Performance Fiber in the line's core. Japa...
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Z-Man EZ EggZ
$5.49$4.67Features: The Z-Man EZ EggZ are soft plastic salmon eggs molded in a long string for salmon, trout and steelhead fishing. Impregnated with natural...
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Strike King Rage Space Monkey 4 inch Soft Plastic Creature Bait
$7.99$6.79Features: The Strike King Rage Space Monkey is a 4 inch soft plastic creature bait. Great on a Texas or Carolina rig, or as swim jig or vibrating ...
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Z-Man CrossEyeZ Power Finesse Jig 1/4 oz.
$5.29$4.50Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! The Cr...
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Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait revolutionizes the deep diving crankbait game with crazy action an...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
$22.49$19.12Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
from $18.49from $15.72Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver 5 1/4 inch Trolling Lure
from $14.99from $10.49Features: The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver is 5 1/4 inches, dives 10 to 13 feet, and attracts all types of larger game fi...
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Rapala Rippin' Rap 07 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Gary Yamamoto 5.5 Inch Swim Senko Paddle Tail Swimbait - 7 Pack
$7.99$7.19The Gary Yamamoto Swim Senko is an exciting, 5 1/2 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the proven f...
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Strike King KVD Elite 1.5 Squarebill Crankbait - 2.25 Inch
$11.99$10.19Features: The all new Strike King KVD Elite 1.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 3/8 oz
from $6.49from $5.52Features: The Luhr-Jensen 3/8 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...
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Strike King Red Eyed Bitsy Shad - 1.5 Inch
$6.99$5.94Features: The Strike King Red Eyed Bitsy Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredible...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
$5.99$5.39Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
from $8.99from $7.64Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Berkley PowerBait MaxScent Kingtail Worm - 8 inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Kingtail is an 8 inch worm with an long curly tail, molded with Berkley's PowerBait MaxScent soft plastic...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 3/4 oz
from $9.49from $8.07Features: The Luhr-Jensen 3/4 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
from $11.99from $10.19Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 90mm - 3.5 Inch
$10.99$7.69Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...
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Rapala Skitter V 4 inch Topwater Walker
from $12.49from $10.62Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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VMC Moontail Jig
from $7.99from $6.79Features: The VMC Moontail Jig is a great new bucktail jig with a bright and shiny eye that is irresistible to walleyes and other gamefish. Constru...
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Yo-Zuri Hybrid Clear 275 Yards Monofilament Fishing Line
$7.99$5.59Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...
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VMC "Ike Approved" Heavy Duty Worm Hook
$4.99$4.24Features: VMC's Ike Approved Heavy Duty Worm Hook is an ultra-stout, 3-degree offset worm hook. Offset point significantly improves tour hooking p...
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Strike King Rage Ned Cut-R Worm 3 inch Ned Rig Bait 9 pack
from $6.99from $5.94Features: The Strike King Rage Ned Cut-R Worm is a downsized, 3 inch version of the Rage Cut-R Worm designed for Ned rigging. Takes Strike King ti...
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Gary Yamamoto 5 Inch Kut Tail Worm - 10 Pack
$5.99$5.39Features: The Yamamoto Baits Kut Tail Worm 5 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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Rapala DT Series Crankbait DT Metal 20
$16.49$14.02Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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VMC Nemesis Circle 3X Black Nickel Hooks
from $4.99from $4.24Features: The VMC Nemesis Circle 3X Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stronger tha...
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Strike King KVD Elite 200 Series Jerkbait - 4.5 Inch
$16.99$14.44Features: The Strike King KVD Elite 200 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
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Rapala Original Floater F07 Balsa Jerkbait
$10.99$9.34Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
$11.99$10.19Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Strike King Bitsy Chickin Topwater
$14.99$12.74Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...
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Strike King Z-Too Soft Jerkbait - 7 Inch
$7.99$6.79Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consis...
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Z-Man TRD MinnowZ 3 1/2 inch Soft Ned Rig Bait 8 pack
$5.49$4.67Features: The Z-Man TRD MinnowZ are baitfish profile soft plastics designed to pair well with finesse presentations. Slim baitfish profile and a s...
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Strike King Homing Minnow Swimbait - 2.5 Inch
from $7.99from $6.79Features: The Strike King Homing Minnow is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike swimmin...
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Strike King Bitsy Jerkbait
$6.99$5.94Features: The all new Strike King Bitsy Jerkbait is a downsized version of the original KVD Jerkbaits crafted to excel in small ponds, creeks, and ...
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Strike King Clickin Chickin Topwater - 3 Inch
$17.99$15.29Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...
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VMC Bucktail Hair Jig 2 pack
from $5.49from $4.67Features: The VMC Bucktail Hair Jig is a 2 pack of basic bucktail hair jigs. Specially designed oval-shaped head provides added control and balanc...
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Luhr-Jensen Dipsy Diver Snubber
from $6.99from $5.94Features: The Luhr-Jensen Dipsy Diver Snubber is a snubber cord designed specifically for use with Luhr-Jensen Dipsy Diver directional trolling di...
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