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Top Brands
2023 Primal Sale Week
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Strike King Chick Magnet Flat Sided Crankbait
$11.99$10.19Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Luhr-Jensen Hot Shot Diving Plug
from $7.99from $6.79Features: Luhr -Jensen Hot Shots are self-planing, diving plugs designed with a built-in deep-diving planning bill Compact body with quick, wide-w...
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Z-Man CrossEyeZ Flipping Jig 3/8 oz.
$5.29$4.50Features: The Z Man CrossEyeZ Flipping Jig delivers an eye-crossing hookset Features a heavy-duty 4/0 VMC flipping hook with sharp point to land t...
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Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits - 2.25 Inch
$5.99$5.39Features: The Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits are a Finesse Fisherman's Dream offering unique action and unrivaled Scent for ...
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Z-Man Mulletron LT Fast Sink 4.5 Inch
$11.99$10.19Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Strike King Weedless Final Copy Swimbait - 6 Inch
$13.99$11.89Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...
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Berkley PowerBait Gilly Soft Body Swimbait
$10.99$9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Luhr-Jensen Kwikfish X-Treme K9X
$9.49$8.07Features: Luhr-Jensen Kwikfish X-Treme K9X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and large....
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
$5.99$5.09Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Rapala SXRSB-07 X-Rap Saltwater Subwalk Subsurface Walker - 2.75 Inch
from $13.99from $11.89Features: The Rapala X-Rap Saltwater SubWalk 07 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 2 3/4-inch, 7/16 oun...
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Z-Man EZ TubeZ 4 inch Soft Plastic Tube 6 pack
$5.49$4.67Features: The Z-Man EZ TubeZ are 4 inch soft plastic tubes made from Z-Man's proprietary 10X Tough ElaZtech material. 10X Tough ElaZtech construct...
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VMC Neko Hook Black Nickel 6 pack
$4.49$3.82Features: The VMC Neko Hook black nickel was designed specifically by "Ike" Iaconelli for the finesse technique of Neko-Wacky rigging. Forged with...
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Berkley PowerBait Drip Minnow - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Strike King Hybrid Hunter Shallow Crankbait
$11.99$10.19Features: The all new Strike King Shallow Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degre...
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Gary Yamamoto Fat Senko - 3 Inch
$6.99$6.29Features: The Gary Yamamoto Fat Senko 3 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Rapala Original Floater F11 Balsa Jerkbait
$12.99$11.04Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Yo-Zuri SuperBraid Dark Green - 300 Yard Spool
from $24.99from $17.49Features: The Yo-Zuri SuperBraid Dark Green Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
$23.99$20.39Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 4.5 Inch
$14.99$12.74Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Strike King Sexy Spoon Flutter Spoon
from $10.99from $9.34Features: The Strike King Sexy Spoon is a flutter spoon. Designed to emulate the flash and flutter of a dying baitfish. Works best on schooling ba...
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VMC 7548BD Bladed Hybrid Treble Hook 1X Black Nickel 2 pack
$7.99$6.79Features: The VMC 7548BD Bladed Hybrid Treble is a new variation of VMC's 7548 Hybrid Short Shank Treble Hook with a small silver Willow blade atta...
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Strike King KVD 300 Series Suspending Medium Diving Jerkbait - 4.75 Inch
from $11.99from $10.19Features: The Strike King KVD 300 Jerkbait is a 4 3/4 inch suspending medium diving jerkbait that weighs a 1/2 ounce. Extremely wide and erratic s...
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Z-Man Billy GOAT 4 1/4 inch Soft Plastic Grub 3 pack
from $5.49from $4.67Features: The Z-Man Billy GOAT is a new 4 1/4 inch multi-purpose ElaZtech grub with loads of fish-catching potential. Twin action tails provide si...
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Strike King Tour Grade Tungsten Weights
from $8.99from $7.64Offering the performance Bassmaster Elite Series veteran pros Kevin Van Dam and Shaw Grigsby need to compete at the highest levels of professional ...
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Strike King Rocket Shad Colorado Spinnerbait
$5.99$5.09Features: The Strike King Rocket Shad is a unique single blade Colorado spinnerbait. Colorado blade provides plenty of thumping vibration to help p...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $6.99from $6.29Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Berkley Frittside Medium Diving Flat Sided Crankbait
from $10.99from $9.89Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
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Berkley PowerBait The General Soft Stickbait
from $5.99from $5.39Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
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VMC Rolling Swivels
$3.49$2.97Features: The VMC Rolling Swivel delivers top-of-the-line swivel performance. Premium brass construction for extra durability. Designed to effect...
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Strike King Swinging Swim Jig
$6.99$5.94Features: The Strike King Swinging Swim Jig is an articulated skirted swim jig. Free-swing hook design makes it inescapable once the fish bites an...
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Berkley PowerBait Atomic Tubes 20 pack
$5.99$5.39Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Strike King Premium Plus Spinnerbait
$10.99$9.34Features: The Strike King Premier Plus Spinnerbait is a wire spinnerbait with a skirted bait on the one end and a blade combination on the other. T...
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Yo-Zuri 3DB Floating Wake Prop Bait
from $12.99from $9.09Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Gary Yamamoto 3 Inch Scope Shad - 10 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 3 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...
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Berkley Gulp! Saltwater Grub - 5 Inch
$8.99$8.09Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Rapala Ultra Light Minnow 04 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Z-Man CrossEyeZ Snakehead Swim Jig
$5.29$4.50Features: The Z-Man CrosseyeZ Snakehead Swim Jig is a swim jig designed by Elite Series Pro and jig fishing guru David Walker. Snake-shape triangu...
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Rapala XRMAGS-17 X-Rap Magnum Stick Twitchbait - 6.75 Inch
$32.49$27.62Features: The Rapala X-Rap Magnum Stick 17 is a fast-retrieve 6 3/4 inch, 3 1/8 oz saltwater cranking lure that swims in wide S-curves on the retri...
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Strike King KVD 300D Series Deep Diving Jerkbait - 4.75 Inch
$12.99$11.04Features: The KVD 300D Series Deep Jerkbait is a 4 3/4 inch jerkbait that weighs 3/5 ounce and dives to 11 feet Has the perfect combination of rol...
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Berkley Flicker Shad Shallow Crankbait
from $5.99from $5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
$11.49$9.77Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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Berkley PowerBait Drip Minnow - 3 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Strike King KVD Half Shell 3 1/2 inch Drop Shot Bait 9 pack
from $6.99from $5.94Features: The Strike King KVD Half Shell is a 3 1/2 inch soft plastic drop shot bait. Co-designed by renowned BASS Pro angler Kevin Van Dam and TV...
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Yo-Zuri 3D Magnum 7 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum is a sinking trolling lure that dives to depths between 16 and 21 feet. 7-inch and 3 1/2-ounce body with Internal ...
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Strike King Bitsy Flip Flipping Jig 3/8 oz.
$3.99$3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
$18.49$15.72Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$14.99$12.74Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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