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Top Brands
2023 Primal Sale Week
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
from $13.99from $11.89Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Z-Man Finesse ShadZ 4 inch Soft Jerkbait/Drop Shot Bait 8 pack
$5.49$4.67Features: The Z-Man Finesse ShadZ Soft Jerkbait are 4 inch soft plastic jerkbaits. Tough material does not rip or tear easily when nose-hooked for...
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Berkley PowerBait PowerStinger Bladed Jig Trailer
$9.99$8.99Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Rapala BX Brat 06 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
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Berkley Flicker Shad Crankbait - 3/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Berkley Gulp! Saltwater Ripple Mullet - 4 Inch
$8.99$8.09Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...
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Berkley Gulp! 6 inch Scented Plastic Sandworm 10 pack
$9.99$8.99Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Yo-Zuri 3DB Pencil Popper - 4.375 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
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Z-Man ElaZtech Bait Blocks
$59.99$50.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Berkley PowerBait Power Switch
from $8.99from $8.09Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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VMC Half Moon Wacky Weight 10 pack
$4.99$4.24Features: VMC Half Moon Wacky Weights are lead nail sinker weights for Neko rigging soft plastics or altering soft plastic bait action. Conical ri...
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Strike King Rage Baby Luau Craw - 3 Inch
$7.99$6.79Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Rapala Original Floater F13 Balsa Jerkbait
$13.49$11.47Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Berkley Gulp! 4 Inch Scented Minnow 8 pack
$8.99$8.09Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Rapala Digital Line Counter
$49.49$42.07Features: The Rapala Digital Line Counter is a unique new electronic line counter that is compatible with both baitcasting and spinning tackle out...
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Berkley PowerBait Chop Block - 10 Inch
$29.99$26.99Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Berkley Gulp! Saltwater Turbo Shrimp - 4 Inch
$8.99$8.09Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
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Strike King Squadron Swimbait Jighead
from $4.99from $4.24Wide-Gap Hook Supremacy — The chemically sharpened black nickel point slices through tough mouths for instant hookups, making bass crush it on ev...
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VMC Finesse Neko Hook 5 pack
$6.99$5.94Features: The VMC Finesse Neko Hook is finesse hook for Neko rigging applications. Engineered with a 3-degree offset point for a better hook up ra...
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Z-Man ElaZtech Bait LockerZ
$79.99$67.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Strike King Bitsy Spinner
$4.99$4.24Features: The all new Strike King Bitsy Spinner reimagines a classic bait with innovative new design elements and features! Boasting an ultra-soft...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
$12.99$9.09Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Rapala Snare 50 Lipless Crankbait - 2.25 Inch
$9.49$8.07Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...
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Strike King Rage Baby Bug 3 inch Soft Plastic Creature 9 pack
$7.99$6.79Features: The Strike Rage Baby Bug is a 3 inch soft plastic creature bait designed to be a downsized version of the Rage Tail Structure Bug. Kille...
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Strike King ElazTech Super Finesse Worm
$6.99$5.94*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Z-Man Pop FrogZ 4 inch Soft Plastic Popper Frog 4 pack
$5.49$4.67Features: Z-Man Pop FrogZ are 4 inch soft plastic popping frogs. 10X Tough ElaZtech construction creates the most durable frog on the market. St...
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Berkley PowerBait The Deal Soft Body Swimbait
$7.99$7.19Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Berkley Fusion19 Weedless Wide Gap Wacky Rig Hook
$7.99$7.19Features: Berkley Fusion19 Weedless Wacky Wide Gap Hooks come in sizes from 1 to 3/0. Needle Point with SlickSet Coating to make hookup penetration...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
from $20.49from $17.42Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Z-Man StreakZ Curly TailZ 5 inch Soft Plastic Grub 4 pack
$5.99$5.09Features: The Z-Man StreakZ Curly TailZ are 5 inch soft plastic curly tail grubs. 10x Tough ElaZtech construction makes for extreme durability, ev...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 50mm - 2 Inch
$7.99$5.59Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$11.99$10.79Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Gary Yamamoto 4 Inch Double Tail Grub - 20 pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a 4 inch soft plastic grub with twin rear appendages. Great swim jig, bladed vibrating jig, or sp...
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VMC Wide Gap Hook
$4.49$3.82Features: The VMC Wide Gap Black Nickel Hook is an all-around "Ike Approved" hook designed with Ike Iaconelli. Extra-sharp wide gap hook, with 3-d...
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Berkley Fusion19 Shakey Head
$7.99$7.19Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Yo-Zuri Crystal 3D Minnow 6 1/2 inch Magnum Medium Diver
$19.99$13.99Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...
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Gary Yamamoto Hinge Minnow - 7 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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Z-Man Turbo CrawZ 4 inch Soft Plastic Craw 6 pack
from $4.99from $4.24Features: 10X Tough ElaZtech construction for extreme durability and industry leading fish-per-bait rating. Incredibly versatile - swim it, flip i...
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Berkley PowerBait Biodegradable Trout Nuggets
from $6.99from $6.29Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$10.99$9.89Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Strike King Tour Grade Tungsten Compact Swim Jig
from $7.99from $6.79Features: The all new Strike King Tour Grade Tungsten Compact Swim Jig is purpose built to deliver anglers Truly Lifelike Baitfish Movement in a co...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 5/8 oz
from $7.99from $6.79Features: The Luhr-Jensen 5/8 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...
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Berkley Shallow Money Badger Crankbait - 2.75 Inch
$11.99$10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...
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Strike King Redfish Magic Glass Minnow 4 inch ElazTech Paddle Tail Swimbait 5 pack
$5.99$5.09Features: The Strike King Redfish Magic Glass Minnow is a 4 inch soft paddle swimbait made from tough and buoyant ElazTech thermoplastic material....
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Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
from $6.99from $5.94The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Berkley Saltwater SlobberKnocker Bladed Jig - 1/2 oz
$10.99$9.89Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...
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Rapala CountDown CD1 1 inch Balsa Minnow
$9.99$8.49Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Strike King 3XD Elite Series Crankbait - 2 Inch
$10.99$9.34Features: The all new Strike King 3XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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