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Top Brands
2023 Primal Sale Week
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Gary Yamamoto 4 Inch Yamacraw - 6 Pack
$7.99$7.19Features: The Yamamoto Baits Yama Craw is a 4 inch soft plastic craw bait with cupped claws for great action. The Yama Craw is molded using Yamamo...
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Z-Man Big BallerZ Soft Plastic Swimbait - 5 Inch
$6.49$5.52Features: The all new Z-Man 5 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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VMC Ringed Black Nickel Wide Gap Hook
$4.99$4.24Features: The VMC Ringed Black Nickel Wide Gap Hook is applicable for a wide range of techniques. Engineered with a 3-degree offset point for a be...
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Berkley Power Blade Compact
$10.99$9.89Features: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
$14.99$12.74Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Strike King Pro Model Series 5 Deep Diving Crankbait
from $6.99from $5.94Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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VMC Heavy Duty Swim Jig
$4.99$4.24Features: The all new VMC Heavy Duty Swim Jig is here to take your Swim Jig game to a whole new level with its perfected design and quality materia...
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Strike King Shim-E-Stick 5 inch Soft Plastic Stickbait
$4.99$4.24Features: The Strike King Shim-E-Stick is a classic 5 inch soft plastic stickbait. Super soft to give the perfect "shimmy" on the fall. Heavily sa...
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Gary Yamamoto 4 Inch Psycho Dad Soft Plastic Craw - 5 Pack
$5.99$5.39Features: The Gary Yamamoto Psycho Dad is a 4 inch soft plastic craw bait. Oversized claws that "swim" during retrieve. Chamber large enough to ho...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 110mm - 4.25 Inch
$11.99$8.39Features: The Yo-Zuri Crystal 3D Minnow 110mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Strike King Rage Baby Menace 3 inch Soft Plastic Grub 9 pack
$7.99$6.79Features: The Strike King Rage Baby Menace is a smaller, more compact version of the battle-proven Rage Menace Grub when you need a downsize for y...
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Z-Man Giant TRD 6 inch Ned Rig Bait 6 pack
from $6.49from $5.52Features: The Z-Man Giant TRD Ned Rig Bait is a large, 6 inch, oversize Ned rigging stick worm. Proven bait shape now available in an oversized 6-...
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VMC Ned Rig Jig Head 4-pack
$6.49$5.52Features: The VMC Ned Rig Jig Head 4-pack is a pack of 4 jig heads optimized for Ned rigging Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend f...
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Berkley Fusion 19 Underspin
$5.99$5.39Features: The Berkley Fusion19 Underspin hook is designed for everyone! Conical bait keeper ensures maximum compatibility with your tackle box. Fla...
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Berkley Gulp! Saltwater Jerk Shad - 5 Inch
$8.99$8.09Features: The Berkley Gulp! Saltwater 5 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Z-Man Rattle-Snaker Tungten SpikeZ
$7.99$6.79Features: The all new Z-Man Rattle-Snaker Tungsten SpikeZ are the perfect addition for any angler whose looking to add some customization to their...
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Strike King Rage Buzz Minnow Topwater Toad - 3.75 Inch
$7.99$6.79Features: The all new Strike King Rage Buzz Minnow is the perfect Soft Plastic Topwater to get the fish in a RAGE and ready for Top-Tier Topwater A...
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Strike King Denny Brauer Structure Jig - 1/2 oz
$6.99$5.94Features: The Strike King Denny Brauer 1/2 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...
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Berkley Ripfish Rip Bait - 3.5 Inch
$11.99$10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Strike King Tour Grade Tube Jigheads - 4 pack
$5.99$5.09The Strike King Tour Grade Tube Jig Head is the best jig head for rigging & dragging a Strike King Tube. The weight-forward design and 60-degre...
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Strike King Red Eyed Shad Lipless Crankbait - 2.25 Inch
$9.99$8.49Features: The 2.25 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incred...
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Strike King Hack Attack Heavy Cover Jig
$6.99$5.94Features: The Strike King Hack Attack Heavy Cover Jig was designed by Bassmaster Eliste Series veteran Greg Hackney to be fished in the heaviest of...
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Gary Yamamoto Flappin' Hog Creature Bait
$7.99$7.19Features: The Gary Yamamoto Flappin' Hog is a creature bait designed for pitching and flipping. With three types of appendages and redesigned flap...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
$16.99$15.29Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Gary Yamamoto 4 Inch Kreature - 7 Pack
$7.99$7.19Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Z-Man TRD TubeZ 2 3/4 inch Soft Plastic Ned Rig Tubes 6 pack
$5.49$4.67A creative new take on a time-tested Northwestern technique, the Z-Man TRD TubeZ deliver advanced finesse performance in an incredibly durable pack...
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Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
$16.99$15.29JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Z-Man Floating WormZ 7 inch Trout Worm
$5.49$4.67Features: The Z-Man Floating WormZ Trout Worm is a 7 inch floating soft plastic worm. 10X Tough ElaZtech construction for maximum buoyancy and dur...
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Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure
from $14.99from $10.49Features: The Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure dives extreme depths and attracts all types of game fish. This bait comb...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 3.5 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 3.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Berkley PowerBait MaxScent Meaty Chunk
$9.99$8.99Features: The Berkley PowerBait MaxScent Meaty Chunk is a great pork-rind shaped chunky jig trailer formulated with Berkley's PowerBait MaxScent s...
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Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
$12.99$11.04Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 2.5 Inch
$10.99$9.34Features: The 2.5 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for...
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Rapala Skitter Walk 08 Topwater Walker
$13.99$11.89Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Yo-Zuri 3D Inshore Popper 4 3/4 inch Topwater Popper
$11.99$8.39Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...
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Rapala Shadow Rap Shad 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Yo-Zuri Mag Dive Saltwater Pencil
from $17.99from $12.59Features: The Yo-Zuri Mag Dive is a new big-game saltwater diving/floating pencil equipped with long-cast bullet-weight transfer system for casting...
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Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
$12.99$11.04Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Strike King KVD Dream Shot 4 inch Drop Shot Bait 10 pack
from $6.99from $5.94The Strike King KVD Dream Shot 4 inch Drop Shot Baits 4 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Berkley Gulp! Saltwater Grub - 6 Inch
$9.99$8.99Features: The Berkley Gulp! 6 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Yo-Zuri Floating Magnum Minnow Jr. 70mm - 2.75 Inch
$8.99$6.29Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Yo-Zuri Rattl'N Vibe 3/4 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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VMC "Ike Approved" Wacky Weedless Hook
$6.49$5.52Features: The VMC Wacky Weedless Hook is a light wire finesse hook for wacky rigging soft plastics. Wire weedguard that lays into the hook to keep...
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Gary Yamamoto 4 Inch Cowboy Soft Plastic Creature Bait - 7 Pack
$7.99$7.19Features: The Gary Yamamoto Cowboy is a 4 inch, curly-appendage soft plastic creature bait. J-shaped legs produce a prominent kicking action, like...
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Berkley Ripfish Rip Bait - 2.75 Inch
$11.99$10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Strike King Rage Chunk Jig Trailer 7 pack
$7.99$6.79Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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