2023 Primal Sale Week

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri SuperBraid Blue Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri SuperBraid White Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 330 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-no...

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit include...

Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...

Features: Yo-Zuri Squid Fluorocarbon Leader is 100% fluorocarbon leader material specifically designed and intended for squid fishing. Allows you ...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This fl...

Features: The Yo-Zuri SuperBraid White Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notc...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 105mm is finally here in the North American Market and is ready to take the waters by storm! I...

Features: The Yo-Zuri Dive Board K-Type is ideal for upper and middle depth trolling applications Uses wiggle and wobble action to create life-lik...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...

Features: The Yo-Zuri SuperBraid Blue Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 3300 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring ...

Features: The Yo-Zuri Logo Hoodie is a black cotton hooded sweatshirt with the Yo-Zuri logo printed on the chest. Printed on a Gildan hoodie blank...

Features: The all new Yo-Zuri Striped Bass Kit is the ideal choice for anglers looking to tackle the infamously fun to catch fish, the Striped Bas...