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Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: The Berkley Fishing Multi-Tool is a basic set of essential fishing tools any angler will find useful. Corrosion resistant stainless stee...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley Fusion19 Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit perfectly ...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...

Features: The Berkley® Big Game Lip Grip scale is a large, corrosion resistant scale designed for large fresh and saltwater species. Corrosion re...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley Fusion19 Weighted Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit p...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Berkley Tournament Cull kit is a basic culling kit for bass and other small to mid-size freshwater sportfishing tournaments. Color/N...

Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed b...