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Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: Berkley Trilene XL is monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting - resis...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...

Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...

Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...

Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...

Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...

Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...

Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...

Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Features: The Berkley Line Stripper Max attaches to any standard power drill to easily and quickly remove line from fishing reels. Removes large am...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...

Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...

Features: The Berkley® Hit Stick 3.5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versat...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: The Berkley Hot Line Cutter is a heated, electric line cutter for cutting and cauterizing fishing line. Instantly cuts and cauterizes al...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...

Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...