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Top Brands
Veterans Day 2025 Sale
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Rapala J13 Jointed 5 1/4 inch Balsa Wood Minnow
Retail: $14.49Our Price: $12.32Features: The Rapala J13 Jointed Minnow is a 5 1/4 inch, 5/8 ounce broken-back minnow balsa wood hard bait. Classic Minnow Profile with Broken-Ba...
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Strike King Rage Lobster 4 1/2 inch Soft Plastic Craw 5 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Lobster is a 4 1/2 inch soft plastic craw with Rage Tail appendages. Oversized version of the Rage Craw. With the s...
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Strike King Denny Brauer Baby Structure Jig - 3/8 oz
Retail: $6.99Our Price: $5.94Features: The Strike King Denny Brauer 3/8 oz Baby Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This ...
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Strike King KVD Magnum Dream Shot 5 inch Drop Shot Bait 8 pack
from Retail: $6.99from $5.94The Strike King KVD Dream Shot 5 inch Drop Shot Baits 5 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Yo-Zuri 3DB Floating Wake Prop Bait
from Retail: $12.99from $10.39Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Rapala Floating Magnum FMAG18
Retail: $26.49Our Price: $22.52Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from Retail: $10.49from $8.92Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Strike King KVD Mega Dawg 6 inch Topwater Walker
from Retail: $18.99from $16.14Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Gary Yamamoto Double Tail Hula Grub - 2.5 Inch
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...
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Rapala Super Line Scissors
Retail: $7.49Our Price: $6.37Rapala Super Line Scissors are designed with a sharp, serrated stainless steelcutting edge and oversized finger and thumb holes. These scissors act...
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Gary Yamamoto 7.75 Inch Kut Tail Worm - 5 Pack
Retail: $6.99Our Price: $6.29Size Quantity 7 3/4" (19 cm) 5 Pack Gary Yamamoto's Kut Tail Worm is ideal for lunker largemouth. They are similar to their now famous Sen...
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Gary Yamamoto Hinge Minnow - 5 Inch
Retail: $9.99Our Price: $8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
Retail: $23.99Our Price: $20.39Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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Rapala Snare 50 Lipless Crankbait - 2.25 Inch
Retail: $9.49Our Price: $8.07Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Rapala Digital Line Counter
Retail: $49.49Our Price: $42.07Features: The Rapala Digital Line Counter is a unique new electronic line counter that is compatible with both baitcasting and spinning tackle out...
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Yo-Zuri Super Braid Five Color - 660 Yard Spool
from Retail: $49.99from $44.99brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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Rapala Deep Tail Dancer 09 Extra Deep Diving Crankbait
from Retail: $15.49from $13.17Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...
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Yo-Zuri 3D Squirt Floating Squid Imitator 190mm - 7.5 Inch
Retail: $17.99Our Price: $16.19Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Strike King Hybrid Hunter Shallow Crankbait
Retail: $11.99Our Price: $10.19Features: The all new Strike King Shallow Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degre...
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Strike King KVD Swim'N Caffeine Shad 5 inch Paddle Tail Swimbait 7 pack
from Retail: $6.99from $5.94The Strike King KVD Swim'n Caffeine Shad is a 5-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Yo-Zuri 3DR-X Mid Runner MR Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Mid Running MR Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish suspended in the water column! Pa...
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Strike King Rage Toad 4 inch Soft Plastic Frog 5 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...
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Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
Retail: $15.99Our Price: $13.59Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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Yo-Zuri Crystal 3D Minnow 6 1/2 inch Magnum Medium Diver
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...
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Strike King Rage Baby Luau Craw - 3 Inch
Retail: $7.99Our Price: $6.79Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
from Retail: $8.49from $7.22Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Seaguar Pink Label Fluorocarbon Leader Wheel 25 Yards
from Retail: $14.00from $10.50Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Pink Label Leader is one of the best saltwater fluorocarbon le...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
Retail: $12.49Our Price: $10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Rapala Rap-V Blade 05 Blade Bait Lipless/Crankbait Hybrid
Retail: $10.99Our Price: $9.34Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...
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Strike King Hack Attack Fluorocarbon Flipping Jig
from Retail: $5.99from $5.09Features: The Strike King Hack Attack Fluorocarbon Flipping Jig is a flipping jig with a hook and head design optimized for fishing with fluorocar...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
Retail: $15.99Our Price: $13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Rapala Retractable Hook Sharpener
Retail: $11.49Our Price: $9.77Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
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Strike King Contra Fluorocarbon 200 Yards
from Retail: $15.99from $13.59Features: The Strike King Contra Fluorocarbon 200 Yards is Strike King's new fluorocarbon fishing line. Features incredible strength, invisibilit...
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Strike King Buzzbait 1/4 oz.
Retail: $5.99Our Price: $5.09Features: The Strike King Buzzbait is a simple, standard 1/4 ounce skirted buzzbait. Classic design and solid components. Excellent choice for cas...
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Strike King The Double Take Buzzbait
Retail: $10.99Our Price: $9.34The Strike King The Double Take Buzzbait has twin counter-rotating blades that create extra lift, enable a slow retrieve and spray water outward fo...
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Yo-Zuri Mag Popper Topwater Popper 160mm - 6.25 Inch
Retail: $17.99Our Price: $16.19Features: The Yo-Zuri Mag Popper 160mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
from Retail: $15.49from $13.17Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Strike King Twin Tail Rage Menace 6 inch Soft Plastic Worm - 6 Pack
Retail: $7.99Our Price: $6.79Features: The Strike King Twin Tail Rage Menace 6 inch Soft Plastic Worm is a highly dynamic and explosive worm in the Strike King lineup, boasting...
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Strike King Tour Grade Weedless Ned Jig Head 3 pack
Retail: $6.99Our Price: $5.94Features: The Strike King Tour Grade Weedless Ned Jig Head is a flat-bottom Ned rig jighead with a wire weedguard. Designed to be paired with your ...
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Rapala DT 12 Series Crankbait - 2.25 Inch
Retail: $11.99Our Price: $10.19Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Strike King Tour Grade Belly Blade Swimbait Underspin
Retail: $6.99Our Price: $5.94Features: The Strike King Tour Grade Belly Blade Bait gives flash and action to any soft swimbait. Weighted keel-type head and RPM Raz-R-Blade Wil...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Strike King Sexy Bug Creature Bait - 3 Inch
Retail: $7.49Our Price: $6.37Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
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Seaguar Smackdown Braid 300 Yards Flash Green
Retail: $60.00Our Price: $45.00Features: Seaguar Smackdown Braid 300 Yards Flash Green delivers a super thin construction compared to other braids in its class. This fishing line...
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