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Top Brands
Veterans Day 2025 Sale
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
from $20.49from $17.42Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Strike King Burner Double Willow Blade Spinnerbait
$9.99$8.49The Strike King Burner Spinnerbaits innovative design swims just under the water's surface, creating a tantalizing flash and attraction for big fi...
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Yo-Zuri Hydro Twitchbait 6 inch
$17.99$12.59Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Yo-Zuri Superfluoro Clear Leader
from $7.99from $5.59Features: Meticulously crafted and rigorously tested, the Yo-Zuri Superfluoro Leader Clear has been expertly designed in collaboration with Yo-Zuri...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$25.49$21.67Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Strike King Micro-King 1/16 oz. Spinnerbait
$3.99$3.39Features: The Strike King Micro-King is a 1/16 ounce Colorado blade wire spinnerbait. Even tinier than the already minuscule Mini-King Spinnerbait...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
from $10.49from $8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Gary Yamamoto 4 Inch Yamacraw - 6 Pack
$7.99$7.19Features: The Yamamoto Baits Yama Craw is a 4 inch soft plastic craw bait with cupped claws for great action. The Yama Craw is molded using Yamamo...
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Yo-Zuri 3D Inshore Minnow 4 3/8 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 110 is a 4 3/8 inch, 3/4 ounce floating minnow rip bait that dives 2 to 4 feet deep. Balanced, sharp darti...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$20.49$17.42Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$11.99$10.19Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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Rapala Husky Magnum 25 Trolling Lure
$21.49$18.27Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
$9.99$8.49Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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Strike King Swinging Swim Jig
$6.99$5.94Features: The Strike King Swinging Swim Jig is an articulated skirted swim jig. Free-swing hook design makes it inescapable once the fish bites an...
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Strike King Bitsy Flip Flipping Jig 3/8 oz.
$3.99$3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Strike King Bitsy Spinner
$4.99$4.24Features: The all new Strike King Bitsy Spinner reimagines a classic bait with innovative new design elements and features! Boasting an ultra-soft...
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Strike King Tour Grade Tungsten Swinging Football Head
from $8.99from $7.64*Note: hook not included.* Features: The Strike King Tour Grade Tungsten Swing Football Head is a customizable articulated/swinging jighead. Inter...
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Strike King KVD Square Bill 1.5 Shallow Silent Crankbait
from $8.99from $7.64Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
$8.49$7.22Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$9.99$8.49Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 5 Inch
$14.99$10.49Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! Mag...
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Strike King Hybrid Hunter Crankbait
$11.99$10.19Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$14.49$12.32Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Gary Yamamoto 5 Inch Kut Tail Worm - 10 Pack
$5.99$5.39Features: The Yamamoto Baits Kut Tail Worm 5 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Strike King Denny Brauer Flip-N-Tube 4 1/2 inch Soft Plastic Tube 8 pack
from $5.99from $5.09Features: The Strike King Denny Brauer Flip-N-Tube is a bulky, 4 1/2 inch soft plastic tube designed for bass pitching and flipping. Super-thick p...
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Yo-Zuri 3D Magnum 7 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum is a sinking trolling lure that dives to depths between 16 and 21 feet. 7-inch and 3 1/2-ounce body with Internal ...
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Strike King Tri-Wing Buzz King Buzzbait
$6.99$5.94Features: The Strike King Tri-Wing Buzz King is a standard buzzbait with an additional third wing on the buzz blade. Third wing generates an unbel...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Yo-Zuri 3DB Prop Bait - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Prop Bait is a highly effective 3 1/2" topwater lure that belongs in your tackle box! Option of an internal 3D Prism Fin...
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Yo-Zuri Rattl'N Vibe 3/4 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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Strike King Bitsy Dawg Topwater Walker
$6.99$5.94Features: The Strike King Bitsy Dawg Topwater Walker changes the game of topwater lures, bringing the famous "walk-the-dog" action of Strike King's...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Rapala CountDown CD05 2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Yo-Zuri 3D Inshore Popper 4 3/4 inch Topwater Popper
$11.99$8.39Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
$12.49$10.62Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$14.99$12.74Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Strike King Pro Model Series 4 Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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Rapala Skitter Walk 08 Topwater Walker
$13.99$11.89Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Gary Yamamoto 5 Inch Double Tail Grub - 20 Pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a classic, 5 inch twin curl tail soft plastic grub. Added disturbance generated by dual curl tails...
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Yo-Zuri Hybrid Clear 275 Yards Monofilament Fishing Line
$7.99$5.59Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...
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Gary Yamamoto 4 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$7.99$7.19Features: The Gary Yamamoto Swim Senko is an exciting, 4 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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