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Top Brands
Veterans Day 2025 Sale
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Strike King Rage Ned Cut-R Worm 3 inch Ned Rig Bait 9 pack
from Retail: $6.99from $5.94Features: The Strike King Rage Ned Cut-R Worm is a downsized, 3 inch version of the Rage Cut-R Worm designed for Ned rigging. Takes Strike King ti...
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Strike King Tour Grade Tube Jigheads - 4 pack
Retail: $5.99Our Price: $5.09The Strike King Tour Grade Tube Jig Head is the best jig head for rigging & dragging a Strike King Tube. The weight-forward design and 60-degre...
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Gary Yamamoto 4 Inch Psycho Dad Soft Plastic Craw - 5 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto Psycho Dad is a 4 inch soft plastic craw bait. Oversized claws that "swim" during retrieve. Chamber large enough to ho...
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Strike King KVD Dream Shot 4 inch Drop Shot Bait 10 pack
from Retail: $6.99from $5.94The Strike King KVD Dream Shot 4 inch Drop Shot Baits 4 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Strike King Rage Ned Bug 2 1/2 inch Soft Plastic Creature Bait 9 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Ned Bug is a smaller, 2 1/2 inch version of the Rage Bug designed for Ned rigging. Classic creature profile and sig...
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Strike King KVD 100 Series Suspending Shallow Diving Jerkbait - 3.5 Inch
Retail: $10.99Our Price: $9.34Features: The Strike King KVD 100 Series Jerkbait is a 3 1/2 inch, 1/4 ounce 2-hook suspending jerkbait. Smaller, finesse profile that dives 2 to ...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
from Retail: $9.99from $8.49Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Seaguar Red Label Fishing Line 1000 Yards
from Retail: $79.50from $59.62An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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Yo-Zuri Hydro Minnow LC Shallow Rip-Bait - 6 Inch
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri Hydrow Minnow LC Shallow Rip-Bait 6 inch is so effective even the harshest of inshore conditions cant outdo its performance!...
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Strike King Hack Attack Heavy Cover Swim Jig
Retail: $6.99Our Price: $5.94Features: The Strike King Hack Attack Heavy Cover Swim Jig is a heavy-duty skirted swim jig designed for fishing in and around thick vegetation. De...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
Retail: $11.99Our Price: $10.19Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $19.54Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Yo-Zuri 3D Inshore Popper 3 1/2 inch Topwater Popper
Retail: $9.99Our Price: $8.99Features: The Yo-Zuri 3D Inshore Popper 90 is a 3 1/2 inch, 7/8 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Gary Yamamoto 3 Inch Ned Senko Soft Plastic Stick Bait - 10 Pack
Retail: $5.99Our Price: $5.39Features: The Yamamoto Ned Senko is the senko redesigned for fishing the Ned Rig. Traditionally, the Senko is full of salt to help it sink, which i...
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $8.49Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Gary Yamamoto Double Tail Hula Grub - 4 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Double Tail Hula Grub 4 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages on ...
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Rapala BX Brat 03 Square Bill Crankbait
from Retail: $11.49from $9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Strike King Rage Magnum Menace Grub 4 inch Soft Plastic Grub
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Menace Grub is a 4 inch twin tail soft plastic grub with Strike King's patented Rage Tail flange built into ...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
from Retail: $11.99from $10.19Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Strike King 3X ElazTech Z-Too Soft Jerkbait - 5 Inch
Retail: $5.99Our Price: $5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
from Retail: $8.99from $7.64Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99from $7.19Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Strike King Rage Chunk Jig Trailer 7 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
from Retail: $6.99from $5.94Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $9.34Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Rapala Ultra Light Minnow 04 Jerkbait
from Retail: $8.99from $7.64Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
Retail: $26.99Our Price: $22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Seaguar BasiX Fluorocarbon Line 200 yards
from Retail: $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Strike King Pro Model Series 5 Deep Diving Crankbait
from Retail: $6.99from $5.94Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Gary Yamamoto 5 Inch D Shad Soft Plastic Jerkbait - 7 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto D-Shad is a 5 inch soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching acti...
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Strike King Squadron Swimbait Jighead
from Retail: $4.99from $4.24Wide-Gap Hook Supremacy — The chemically sharpened black nickel point slices through tough mouths for instant hookups, making bass crush it on ev...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $8.49The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $11.69Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Strike King Chick Magnet Flat Sided Crankbait
Retail: $11.99Our Price: $10.19Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Strike King Speckled Trout Magic Pre-Rigged Underspin
Retail: $5.99Our Price: $5.09Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...
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Rapala Original Floater F05 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Yo-Zuri Mag Speed Sinking Crankbait
from Retail: $15.99from $12.79Features: The Yo-Zuri Mag Speed Sinking Crankbait is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It ...
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