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Top Brands
Veterans Day 2025 Sale
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Gary Yamamoto 4 Inch Zako Soft Plastic Swimbait - 6 Pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Zako is a 4 inch swimbait/soft jerkbait with a tight tail swimming action. Ribbed body, deep-belly profile, and segmen...
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Strike King Rage Swimmer Soft Paddle Tail Swimbaits
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Swimmer is a soft plastic paddle tail swimbait designed to provoke immediate strikes with its ingenious design. Thi...
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Strike King Thunder Cricket Vibrating Swim Jig
from Retail: $12.99from $11.04Features: The Strike King Thunder Cricket is a new bladed/vibrating swim jig from Strike King. Utilizes the same design employed in Z-Man's infamo...
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Gary Yamamoto Senko 5 inch Soft Plastic Stick Bait 10 pack
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait. Design that popularized the incredibly effective soft plast...
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Yo-Zuri Hydro Monster Shot Saltwater Long Cast Stick Bait
from Retail: $11.99from $9.59Features: The Yo-Zuri Hydro Monster Shot is a lead-filled stick bait designed for long casting and versatility. Small sizes from the 3 1/8 inch 1 ...
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Strike King Rage Bug 4 inch Soft Plastic Creature 7 pack
Retail: $7.99Our Price: $6.79Features: The Strike Rage Bug is a 4 inch soft plastic creature bait. Entices fish with its Coffee Scent Technology that masks human scents and oi...
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Yo-Zuri Pins Minnow Floating Shallow Diver
from Retail: $7.99from $6.39Features: The Yo-Zuri Pins Minnow Floating Diver is small, minnow-imitating hard lure. Weight transfer system (2 3/4 inch only) and holographic fi...
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Strike King Rage Craw 4 inch Soft Plastic Craw 7 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Craw is a 4 inch soft plastic craw. Employs Strike King's "Rage Claw" technology. With the slightest movement of th...
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Rapala DT Series Crankbait DT6
Retail: $11.99Our Price: $10.19Features: The Rapala DT6 is a 2 inch, 3/8 ounce medium diving balsa wood crankbait. Dives up to 6 feet deep. Extra thin polycarbonate lip for p...
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Yo-Zuri 3DB Crank 1.5 Shallow Squarebill Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the ...
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Strike King KVD Square Bill 1.5 Silent Crankbait
Retail: $9.99Our Price: $8.49Features: The Strike King KVD Square Bill 1.5 Silent Crankbait is a 2 1/4 inch, 3/8 square-lipped shallow diver that runs between 3 and 6 feet de...
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Strike King Bitsy Bug Mini Jig
from Retail: $3.49from $2.97Features: The Strike King Bitsy Bug Mini Jig is a small finesse bass jig. Premium silicone skirt with great undulating action. To keep your line f...
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Strike King Twin Tail Rage Menace 3.5 inch Soft Plastic Grub 8 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Twin Tail Rage Menace is a 3.5 inch dual tail soft plastic grub. Strike King's patented Rage Flange technology for incr...
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Yo-Zuri 3D Inshore Slow Sinking 3 1/2 inch Twitchbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Twitchbait 90 is a 3/12 inch, 9/16 ounce slow sinking lipless hard bait with excellent balance for quick starting...
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Strike King KVD Square Bill 1.5 Hard Knock Crankbait
from Retail: $7.99from $6.79Features: The Strike King KVD 1.5 Hard Knock Squarebill is a 2 3/4 inch, 3/8 ounce squarebill crankbait. Same proven design as the original KVD 1....
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Gary Yamamoto Senko 4 inch Soft Plastic Stick Bait - 10 pack
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait. Design that popularized the incredibly effective soft plast...
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Yo-Zuri 3D Inshore Fingerling 70mm - 2.75 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore 70mm Fingerling is a suspending minnow designed for shallow saltwater fishing, offering tight wobble and darting ...
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Strike King KVD 2.5 Wake Bait Waking Crankbait
Retail: $9.99Our Price: $8.49Features: The Strike King HC KVD 2.5 Wake Bait is a shallow running waking crankbait. Designed based on the wildly popular KVD 2.5 Squarebill Cran...
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Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker 100mm - 4 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Rapala DT Series Crankbait DT10
Retail: $11.99Our Price: $10.19Features: The Rapala DT10 is a 2 1/4 inch, 3/5 ounce extra deep diving balsa wood crankbait. Dives up to 10 feet deep. Extra thin polycarbonate l...
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Strike King Red Eyed Shad Lipless Crankbait - 2.5 Inch
from Retail: $8.99from $7.64Features: The 2.5 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredi...
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Yo-Zuri 3D Inshore Slow Sinking 5 1/4 inch Twitchbait
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent bala...
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Yo-Zuri 3D Inshore Slow Sinking 4 3/8 inch Twitchbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 4 3/8 inch, 1 ounce twitchbait lipless hard lure designed for targeting inshore saltw...
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Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
Retail: $32.49Our Price: $27.62Features: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
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Strike King Pro Model Series 3XD Deep Diving Crankbait - 7/16 oz
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 3XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Seaguar InvizX Fluorocarbon Fishing Line 200 Yards
from Retail: $30.00from $22.50Features: Seaguar InvizX Fluorocarbon is soft, supple, and castable. Designed to be used as a mainline for freshwater fishing applications. Provid...
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Gary Yamamoto 6 Inch Senko Soft Plastic Stick Bait - 5 Pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait, and the 6 Inch design is a tempting offering for monsters! ...
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Yo-Zuri Mag Popper Topwater Popper 130mm - 5.25 Inch
Retail: $16.99Our Price: $15.29Features: The Yo-Zuri Mag Popper 130mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
Retail: $32.49Our Price: $27.62Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Strike King Rage Cut-R Worm Soft Plastic Worm
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Cut-R Worm is Strike King's take on a "cut tail" style soft plastic worm/stickbait. Soft body construction that fea...
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Gary Yamamoto Zako 3 inch Soft Plastic Swimbait - 8 Pack
Retail: $5.99Our Price: $5.39Features: The 3 inch Zako is Gary Yamamoto's answer to anglers using smaller bladed baits--now you need a smaller blade bait trailer: the Yamamoto...
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Rapala DT Series Crankbait DT4
from Retail: $10.49from $8.92Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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NEW COLORS
Yo-Zuri 3DB Suspending Jerkbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Suspending 110mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Co...
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Yo-Zuri Hybrid Clear 600 Yards Co-Polymer Monofilament Fishing Line
from Retail: $9.99from $8.99Features: Yo-Zuri's Hybrid Clear 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's ex...
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Yo-Zuri L Minnow Ultralight Jerkbait
from Retail: $6.99from $5.59Features: The Yo-Zuri L Minnow is an ultralight jerkbait designed for controlled depth trout, perch, and panfish fishing. Count it down to the bott...
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Yo-Zuri HD Carbon Disappearing Pink 30 Yards Fluorocarbon Leader
from Retail: $9.99from $8.99Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materi...
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Strike King Pro Model Series 6XD Deep Diving Crankbait - 1 oz
Retail: $10.99Our Price: $9.34Features: The Strike King Pro Model Series 6XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Seaguar Tatsu Fluorocarbon Fishing Line 200 Yards
from Retail: $46.25from $34.69Features: Seaguar Tatsu Fluorocarbon in 200 Yard Spools represent the pinnacle of fluorocarbon technology, engineered as a "virtually invisible" a...
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Strike King 3X ElazTech Baby Z-Too Soft Jerkbait - 3.5 Inch
Retail: $5.99Our Price: $5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from Retail: $9.99from $7.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Seaguar Red Label Fluorocarbon Fishing Line 175-250 Yards
from Retail: $17.75from $13.31An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
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Gary Yamamoto 4 Inch Fat Ika Soft Plastic Skirted Grub - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the...
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Yo-Zuri Snap Beans 1 inch Ultralight Crankbait
Retail: $4.99Our Price: $3.99Features: Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling ...
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Yo-Zuri 3D Inshore Topknock Pencil Topwater Walker 125mm - 5 Inch
Retail: $11.99from $9.59Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Gary Yamamoto 4 Inch Kickin' Zako Paddle Tail Swimbait - 5 pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the Gary Yamamoto Zako. Same ribbed body, deep-belly profile, and seg...
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Strike King KVD Square Bill 1.0 Silent Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King KVD Square Bill 1.0 Silent Crankbait is a 2 inch, 1/4 ounce square-lipped shallow diver that runs between 2 and 4 feet ...
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Yo-Zuri 3DB Crank 1.5 MR Medium Diving Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri 3DB Crank 1.5 MR is a 2 3/8 inch, 1/2 ounce medium diving crankbait. Wobbling-rolling action that runs between 5-8 feet deep...
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Seaguar InvizX Fluorocarbon 600 Yards
from Retail: $71.00from $53.25Features: Seaguar InvizX Fluorocarbon is a castable, supple and, soft mainline fluorocarbon. Designed to be used as a mainline for freshwater f...
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