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Top Brands
Veterans Day 2025 Sale
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Yo-Zuri Pins Minnow Floating Shallow Diver
from Retail: $7.99from $6.39Features: The Yo-Zuri Pins Minnow Floating Diver is small, minnow-imitating hard lure. Weight transfer system (2 3/4 inch only) and holographic fi...
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NEW COLORS
Yo-Zuri 3DB Suspending Jerkbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Suspending 110mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Co...
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Yo-Zuri L Minnow Ultralight Jerkbait
from Retail: $6.99from $5.59Features: The Yo-Zuri L Minnow is an ultralight jerkbait designed for controlled depth trout, perch, and panfish fishing. Count it down to the bott...
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Strike King KVD 300D Series Deep Diving Jerkbait - 4.75 Inch
Retail: $12.99Our Price: $11.04Features: The KVD 300D Series Deep Jerkbait is a 4 3/4 inch jerkbait that weighs 3/5 ounce and dives to 11 feet Has the perfect combination of rol...
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Strike King KVD 300 Series Suspending Medium Diving Jerkbait - 4.75 Inch
from Retail: $11.99from $10.19Features: The Strike King KVD 300 Jerkbait is a 4 3/4 inch suspending medium diving jerkbait that weighs a 1/2 ounce. Extremely wide and erratic s...
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Yo-Zuri 3DB Deep Suspending Jerkbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Rapala Original Floater F07 Balsa Jerkbait
Retail: $10.99Our Price: $9.34Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Strike King KVD 200 Series Suspending Medium Diving Jerkbait - 4.5 Inch
Retail: $12.99Our Price: $11.04Features: The Strike King KVD 200 Jerkbait is a 4 1/2 inch suspending medium diving jerkbait that weighs just a hair under a 1/2 ounce. Extremely ...
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Rapala Original Floater F09 Balsa Jerkbait
Retail: $11.99Our Price: $10.19Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala Original Floater F11 Balsa Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Strike King KVD 100 Series Suspending Shallow Diving Jerkbait - 3.5 Inch
Retail: $10.99Our Price: $9.34Features: The Strike King KVD 100 Series Jerkbait is a 3 1/2 inch, 1/4 ounce 2-hook suspending jerkbait. Smaller, finesse profile that dives 2 to ...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Rapala Ultra Light Minnow 04 Jerkbait
from Retail: $8.99from $7.64Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Rapala Original Floater F05 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Rapala Original Floater F13 Balsa Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Yo-Zuri 3DB Suspending Jerkbait 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
Retail: $9.99Our Price: $8.49Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $15.72Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Rapala RipStop 09 Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
Retail: $11.49Our Price: $9.77Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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Rapala Shadow Rap 11 Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Rapala Ultra Light Minnow 06 Jerkbait
from Retail: $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Yo-Zuri 3DR-X Suspending Jerkbait 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...
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Rapala RipStop Deep 12 Jerkbait
from Retail: $13.99from $11.89Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
Retail: $9.99Our Price: $8.49Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the medium 60mm size is the perfect choice when fish are being extra picky and cant decid...
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Rapala PXR Deep Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $15.72Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...
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Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow 40mm - 1.625 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...
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Yo-Zuri Floating Magnum Minnow 125mm - 5 Inch
Retail: $14.99Our Price: $11.99JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...
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Yo-Zuri 3DR-X Suspending Shad 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...
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Rapala Jointed Deep Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $8.49Features: The Rapala Jointed Deep Husky Jerk 08 is a 3 1/2 inch, 3/16 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble a...
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Rapala Jointed Deep Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $8.49Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Rapala Floating Magnum FMAG18
Retail: $26.49Our Price: $22.52Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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