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Top Brands
Summer Kickoff Sale!
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Seaguar BasiX Fluorocarbon Line 200 yards
from $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Yo-Zuri 3D Inshore Popper 3 1/2 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3D Inshore Popper 90 is a 3 1/2 inch, 7/8 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Rapala Ultra Light Minnow 04 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
$26.99$22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Seaguar InvizX Fluorocarbon Fishing Line 1000 Yards
from $119.00from $89.25Features: Seaguar InvizX Fluorocarbon is soft, supple, and castable. Designed to be used as a mainline for freshwater fishing applications. Provid...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99$6.29Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Rapala Rippin' Rap 07 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
$8.99$6.29Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Rapala Original Floater F05 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
$8.99$8.09Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
$12.99$9.09Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Rapala Scatter Rap Deep Husky Jerk
$9.99$8.49The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Rapala Original Floater F13 Balsa Jerkbait
$13.49$11.47Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
$22.49$19.12Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.99$5.39Features: The Berkley PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage for all day success...
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Berkley PowerBait The Deal Soft Body Swimbait
$7.99$7.19Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Yo-Zuri Hydro Minnow LC Shallow Rip-Bait - 6.75 Inch
$13.99$9.79Features: The Yo-Zuri Hydrow Minnow LC Shallow Rip-Bait 6.75 inch is so effective even the harshest of inshore conditions cant outdo its performan...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3D Inshore Surface Minnow is an inshore waking crankbait with a flashy internal hologram sheet. It is 3 1/2 inches long and...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
$14.99$12.74Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Seaguar Smackdown Braid 150 Yards Flash Green
$32.75$24.56Features: Seaguar Smackdown Braid 150 Yards Flash Green delivers a super-thin construction compared to other braids in its class. This fishing lin...
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Yo-Zuri 3DB Suspending Jerkbait 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Berkley PowerBait Gilly Soft Body Swimbait
$10.99$9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
from $10.49from $8.92Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
$9.99$6.99Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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Berkley PowerBait MaxScent Tube - 6 pack
$9.99$8.99Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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Rapala DT Series Crankbait DT14
$11.99$10.19Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
$8.49$7.22Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Rapala Crush City Mayor Swimbait - 3 Inch
$6.99$6.29Features: The all new Rapala Crush City Mayor 3 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$8.99$8.09Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Rapala RipStop 09 Jerkbait
$12.99$11.04Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Seaguar Smackdown Braid 150 Yards Stealth Gray
$32.75$24.56Features: Seaguar Smackdown Braid 150 Yards Stealth Gray delivers a super thin 8-carrier construction braid that stands head and shoulders above o...
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Rapala Rippin' Rap 05 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Yo-Zuri Mag Speed Sinking Crankbait
from $15.99from $11.19Features: The Yo-Zuri Mag Speed Sinking Crankbait is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It ...
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Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
$11.49$9.77Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
$15.99$11.19Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Seaguar STS Salmon Trout Steelhead Fluorocarbon Leader 100 Yards
from $14.40from $10.80With Seaguar STS Fluorocarbon Leader, tough fish, rocks and wicked structure are no problem. This genuine 100% Japanese fluorocarbon leader materia...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
from $11.99from $10.79Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
$18.49$15.72Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Berkley PowerBait 10 inch Power Worms 8 pack
$6.99$6.29Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 110mm - 4.25 Inch
$11.99$8.39Features: The Yo-Zuri Crystal 3D Minnow 110mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.99from $9.27Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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