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Top Brands
Summer Kickoff Sale!
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
from $9.99from $8.99Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley PowerBait 3 inch Floating Mice Tails 13 pack
$5.99$5.39Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $7.99from $7.19Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Berkley Powerbait Nessie Soft Plastic Glide Bait
from $10.99from $9.89Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$10.99$9.89Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Seaguar InvizX Fluorocarbon 600 Yards
from $71.00from $53.25Features: Seaguar InvizX Fluorocarbon is a castable, supple and, soft mainline fluorocarbon. Designed to be used as a mainline for freshwater f...
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Yo-Zuri 3DB Popper 3 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
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Berkley Flicker Shad Shallow Crankbait
from $5.99from $5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Rapala Crush City 3 Inch Ned BLT - 10 Pack
$6.99$6.29Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Berkley Flicker Shad Crankbait - 5/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley Gulp! Alive! 1 inch Minnow 2.1 oz. Jar
$6.99$6.29Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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Berkley PowerBait The General Soft Stickbait
from $5.99from $5.39Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
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Yo-Zuri 3DS Minnow Suspending Shallow Diving Rip Bait
from $8.99from $6.29Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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Rapala DT Series Crankbait DT16
$11.99$10.19Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Rapala DT Series Crankbait DT8
from $10.49from $8.92Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Rapala Original Floater F07 Balsa Jerkbait
$10.99$9.34Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala Rippin' Rap 06 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Berkley PowerBait CullShad 6 Inch
$12.99$11.69Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$9.99$8.99Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
$9.99$6.99Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
$7.99$5.59Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Berkley Clickin Frittside Crankbait
$12.99$11.69Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Seaguar Blue Label Fluorocarbon Leader Wheel 25 Yards
from $14.75from $11.06Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
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Yo-Zuri 3DB Deep Suspending Jerkbait 110mm - 4.25 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Seaguar Gold Label Fluorocarbon Leader Wheel 25 Yards
from $19.75from $14.81Features: Seaguar Gold Label Fluorocarbon Leader Wheel 25 Yards is an exceptionally thin fishing leader that is as much as 23% thinner than other ...
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Berkley Swamp Lord Hollow Body Popping Frog
$10.99$9.89Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$13.99$12.59Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Rapala Original Floater F11 Balsa Jerkbait
$12.99$11.04Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
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Rapala Original Floater F09 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala BX Brat 03 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Rapala Original Floater F03 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
$11.99$10.19Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Rapala Original Floater F18 Balsa Jerkbait
$16.99$14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
$22.99$19.54Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Rapala CountDown CD1 1 inch Balsa Minnow
$9.99$8.49Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $6.99from $6.29Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
$14.99$12.74Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
from $11.99from $10.19Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$14.99$12.74Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Berkley Fusion19 Offset EWG Hook
$5.99$5.39Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
$10.99$9.34Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Rapala Shadow Rap Shad 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Seaguar Red Label Fishing Line 1000 Yards
from $79.50from $59.62An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.99$5.39Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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