Stephen Collection1

Features: The all new Strike King Mach Shad Jointed Swimbait is a 3.5 inch Slow-Sinking, Multi-Jointed Swimbait built to mimic natural baitfish wi...

Features: The all new Kalins Hammered Live Series 4 Inch K-Stretchhh Jerk Minnows are a soft plastic jerkbait designed for lifelike baitfish imita...

Features: The all new Kalins Hammered Live Series 3 Inch K-Stretchhh Jerk Minnows are a soft plastic jerkbait designed for lifelike baitfish imita...

Features: The Storm Surge Minnow 4 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction, boost catch rates, and effectively target a variety of panfish in ...

Features: The all new Nomad Design Freshwater Machete Light Cover Swim Jig is finally here and ready to deliver your favorite Soft Plastic Swim Ji...

Features: The Daiwa Prorex Bessie is a new 6 1/2 inch Topwater Prop Bait designed for catching big Muskies. Featuring rugged construction and extr...

Features: The Nichols Lures Pulsator Mother Lode Series Colorado Willow Spinnerbait is a high-performance Spinnerbait designed for anglers seeking ...

Features: The Evergreen C-4 Leech is designed to mimic small prey with a natural, seductive undulating action that triggers strikes even with the m...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Booyah Counter Strike Tandem Colorado Willow 1/2 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to...

Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...

Features: The all new LIVETARGET Unrigged 4.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: The Picasso Lures Micro Rig Bait Ball Replacement Jigheads are the perfect Jigheads for your Picasso Lures Micro Rig Bait Ball for when y...

Features: The SPRO Wameku Shad 80 Lipless Crankbait is a 80 depth lipless crankbait with a loud rattle! Unique blend of sound and vibration that wi...

Features: The all-new Yo-Zuri Pro Series Joint Bait is a super slow-sinking swimbait that delivers an unmatched smooth, stable S-shaped swimming a...

Features: The Berkley PowerBait Saltwater Shrimperator Pre-Rigged Shrimp is a lifelike 5 inch shrimp lure designed to mimic natural shrimp movemen...

Features: The Nichols Lures Pulsator Series of Tandem Colorado Willow Spinnerbaits in the 1/2 option are a must have for the Lowest of Visibility ...

Features: The Lucky Craft LV-150 Lipless Crankbait is a LEGEND in its class known for its unique ability to pull a fish out of almost ANY water no...

Features: The Gilling Neo 160 is a carefully developed lure designed for lifelike swimming action, floating posture, and multiple presentation styl...

Features: The all new Lunkerhunt HIVE Micro Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: The all new LIVETARGET 6.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: Strike King's SK Plus "Catawba" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performan...

Features: The all new Kalin's Hammered Live Series K-Stretchhh 3.3 Inch Paddle Tail Swimbaits are designed to imitate baitfish and attract predato...

Features: The all new Kalin's Hammered Live Series K-Stretchhh 3.3 Inch Paddle Tail Swimbaits are designed to imitate baitfish and attract predato...