Stephen Collection1

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Lucky Craft LC 1.5SSR features a silent squarebill presentation perfect for targeting fish in heavily pressured environments. Constru...

Features: The all new Booyah Covert Series Double Willow 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction with Bass ...

Features: The Booyah Counter Strike Tandem Colorado Willow 3/8 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to...

Features: The Booyah Blade Single Colorado 1/4 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: The all new Booyah Covert Series Night Time Single Colorado 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjuncti...

Features: The War Eagle 1/2 oz Vertical Jigging Spoon features a time tested design that any fish revels at the chance to challenge! Constructed w...

Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...

Features: The all new VMC Redline Series Colorado Willow 1/2 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: The Luhr-Jensen 2 1/4 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, ...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...

Features: The NetBait Prop Shot Worm is a 6.25-inch soft bait designed to entice bites with lifelike motion, ideal for finesse and Neko rig fishing...

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The all new VMC Redline Series Double Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-Up ...

Features: Strike King's S11 "Cumberland" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual ...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...

Features: Pro-Cure Tuna Flavor Egg Cures are special versions of the Pro-Cure Bait Cures enhanced with bloody tuna powder. Same original formulas, ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction, boost catch rates, and effectively target a variety of panfish in ...

Features: The Pro-Cure Pro Pack is a discounted bundle of three Super Gel bait scents, each tailored to specific species or fishing environments, g...

Features: The Booyah Counter Strike Tandem Colorado Willow 1/2 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to...