Stephen Collection1

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The Cannonball Popping Frog is a topwater bass bait designed to dominate heavy cover, fooling even pressured fish with its realistic 3D f...

Features: Pro-Cure Bait Sauce is a versatile fish attractant designed to enhance both natural bait and artificial lures with long-lasting scent. Ma...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: High-Level Overview: The BOOYAH Flash Point Jr. Jerkbait delivers flash, sound, and erratic action to provoke aggressive strikes from bas...

Features: The all new Booyah Covert Series Tandem Colorado Willow 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction w...

Features: The War Eagle 1/2 oz Painted Head Nickel Frame Double Willow Spinnerbait is a Legend in the Spinnerbait Community when it comes to fishi...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Nichols Lures Pulsator Series of Tandem Colorado Willow Spinnerbaits in the 1/2 option are a must have for the Lowest of Visibility ...

Features: The all new Luhr-Jensen Techset Flash 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Flash and...

Features: The Booyah Blade Double Colorado 3/8 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: The Booyah Blade Single Colorado 3/8 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: The all new Booyah Covert Series Tandem Colorado Willow 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction w...

Features: The Bobby Garland MoGlo Stroll'R 2.5 Inch Swimbaits offers action from head to tail. This bait is specifically designed for slow trolling...

Features: The all new Berkley Neoprene Retainer Sunglasses Sleeves are here to make your Style Game on the water that much better! Constructed from...

Features: The all new LIVETARGET Ultimate Frog 2 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used t...

Features: The all new VMC Redline Series Colorado Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: Pro-Cure Wizard Egg Cure is a highly-effective egg curing powder. Loaded with a complex blend of amino acids. A must for salmon, trout, a...