Stephen Collection1

Features: Designed with 2-time Bassmaster Classic Champion Hank Cherry, the Picasso Toad Slayer excels at skipping under cover or fishing open wate...

Features: The Lunkerhunt Lunker Blade is an innovative bait designed to be Fished in Open Water or Ice Fishing Applications depending on how you pr...

Features: The all new Lunkerhunt HIVE Micro Typhon is a Solid Body Tube Bait that gives anglers a Miniscule Profile with Crazy Action! Constructed...

Features: The Lunkerhunt Compact 2.25 Inch Walking Frog is a Hollow Body Frog that aims to save Anglers the Hassle of Modifying Traditional Frogs ...

Features: The all new Lunkerhunt HIVE Finesse Seeker Swimbait is a Finesse Sized option for attracting Big Panfish or Shy Bass and other Gamefish!...

Features: The all new Booyah Covert Finesse Series Tandem Colorado Oklahoma 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in con...

Features: Strike King's SK Plus "Cash" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performance!...

Features: The Smithwick Deep Suspending Rattlin' Rogue also known as "Spoonbill" to Smithwick Old Timers is a testament to the Smithwick quality an...

Features: The all new LIVETARGET 6.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 105mm is finally here in the North American Market and is ready to take the waters by storm! I...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The all new Lunkerhunt HIVE Micro Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The Rebel Micro Crawfish Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Wee Crawfish Line of Rebel Baits designed...

Features: The all new Booyah Covert Finesse Series Double Willow 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction wi...

Features: Strike King's SK Plus "Catawba" Polarized Sunglasses boast TAC (Tri-Acetate Cellulose) polarized lenses, ensuring unparalleled performan...

Features: The Roboworm 4 Inch Alive Shad is here to help bring your Finesse game to the next level with seductive action in a sleek design fish ca...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...

Features: BaitFuel's Nano Crappie Series 2" soft baits are designed for maximum attraction, ideal for catching crappie and other panfish in various...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The all new Strike King Tour Grade Spotlight Jighead is the perfect choice for FFS Anglers looking to step up your game with a Tour Grad...

Features: The all new Booyah Covert Series Single Colorado 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction with Bas...

Features: The Booyah Counter Strike Double Willow 1/2 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to turn the...