Stephen Collection1

Features: The all new Lunkerhunt HIVE Micro Seeker Swimbait is a Bite Sized option for attracting Panfish or even some extra finicky Bass! Constru...

Features: The War Eagle 1/2 oz Double Willow Gold Frame Spinnerbait is a Legend in the Spinnerbait Community thanks to its timeless design and Cus...

Features: The Smithwick Suspending FX Series Rattlin' Rogue Jerkbait was created in conjunction with renowned Lure Master Frank Scalish to redefine...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The Halco Slidog 150 Rip-Bait is the ultimate choice for anglers seeking to feed off of Saltwater's biggest beasts aggressive tendencies...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: Premium jerkbait designed for pressured waters and finicky bass, delivering consistent performance and realistic baitfish appeal. Constru...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...

Features: The Roboworm 4.5 Inch Curly Tailed Worm are a new take on what a worm can be by adding a bite educing Curly Tail that makes its presence...

Features: The all new Picasso Lures Bait Ball Micro Rig is a small profile umbrella rig that is perfect for drawing strikes form the most finicky o...

Features: The Strike King Potbelly Spinnerbaits are a valuable tool to have in your tackle box whenever the conditions call for a Spinnerbait! Util...

Features: The all new Bandit 2.75 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters ...

Features: The G-Ratt Baits Executioner 4 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The Picasso Bait Ball Junior is a highly versatile umbrella rig suitable for targeting suspended fish or casting around docks and blow do...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: The all new NetBait Prop Duster Minnow is a 3.5 Inch Soft Plastic Minnow that is perfect for Forward Facing Sonar Applications! Construct...

Features: The Halco Laser Pro 210 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 30 feet ...

Features: The all new NetBait BaitFuel HexTek 3 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...

Features: Strike King Mr. Crappie Bulk Sausage Jigheads are lead panfish jig with a unique sausage-shaped head! Head design allows it to swim in p...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...