Stephen Collection1

Features: The Northland Tackle Sink'N Jighead is a versatile Jighead from the pros at Northland Tackle that is effective with almost any gamefish ...

Features: The Berkley PowerBait® Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into mast...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The Picasso Rhino Ned provide a unique and innovative stand up presentation for your plastics making them perfect for finesse techniques ...

Features: The Halco Slidog 150 Rip-Bait is the ultimate choice for anglers seeking to feed off of Saltwater's biggest beasts aggressive tendencies...

Features: The Mr. Crappie Chick'n Chain Jigging Spoon is an all new Jigging Spoon from the pros at Strike King/Mr.Crappie! Designed with two-toned ...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites! Made ...

Features: The Halco Laser Pro 210 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 30 feet ...

Features: The War Eagle 7/8 oz Vertical Jigging Spoon features a time tested design that any fish revels at the chance to challenge! Constructed w...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The all new Booyah Covert Series Double Colorado 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction with Bas...

Features: Blue Fox Cast Champ Kit is a variety pack of 1/8 ounce casting spoons designed for trout, river smallies, and salmon. Slab-sided design ...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: The Storm WildEye Live Bluegill Soft Swimbait is a 3 pack of bluegill-imitating soft body swimbaits. Incredibly life-like swimming action...

Features: The Hammer-Trap is a premium lipless lure designed to deliver aggressive action and draw vicious strikes from nearby fish. Built with hig...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Shad Series...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level! Designed to enhance y...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Nomad Design Slipstream 280 Flying Fish is an 11 inch, 13 oz saltwater flying fish lure. The 280 Flying Fish can be trolled to 9 kn, ...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...