Stephen Collection1

Features: The all new Great Lakes Finesse Flat Cat offers unconventional appearance with exceptional effectiveness, particularly for targeting lar...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The all new NetBait BaitFuel HexTek 4 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The Bucca Baby Bull Shad is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Shad shad-profile hard body swimbaits...

Features: The NetBait Tiny Paca Craw w/Baitfuel Infusion stands out as an exceptionally versatile bait, boasting patented Paca Technology and a ho...

Features: The SPRO Cyclone Prop Jr. is a Topwater Prop Bait. Features a metal prop style tail. Unique shape of the bait also gives it a secondary h...

Features: The all new SPRO Zero Swimmer 100 Wakebait is a powerhouse on the waters any time the fish are feeding up top! Constructed from quality h...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: Pro-Cure Super Gel Attractants are a legendary series of gel-based fishing scents and attractants, now available in the 8oz bottle! Gels...

Features: The Eagle Claw Lazer Pro-V Eagle Eye Ball Jighead is a high-performance ball head jig designed for precision fishing, combining a razor-...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The Heddon Crazy Crawler Topwater Crawler lives up to its name thanks to it's Crazy Bite Inducing action that big fish cant resist! Havin...

Features: The War Eagle Painted Head Night Time Single Colorado Spinnerbait is purpose designed for when the time of year calls for some night time...

Features: The all new Picasso Lures Speed Drop Jighead was developed in collaboration with 2021 Bass Pro Shops U.S Open Champion Tucker Smith who ...

Features: The all new G-Ratt Baits Executioner Top Hook Swimbaits offer incredible swimming action with ultra realistic details! Large 3D eyes and...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The all new Bandit 3 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters tha...

Features: The all new Bandit 2.375 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...