Stephen Collection1

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: The War Eagle 1/2 oz Double Willow Gold Frame Spinnerbait is a Legend in the Spinnerbait Community thanks to its timeless design and Cus...

Features: The War Eagle Buzzbait has long been a staple in both Tournament Anglers and Casual Anglers Tackle Boxes thanks to their incredible ease ...

Features: The Dobyns Extreme Series Spotted Bass Special Jigs are purpose designed to take on Spotted Bass and Smallmouth Bass with their Smaller ...

Features: The Luhr-Jensen 3/8 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...

Features: The Halco Roosta Popper 160 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters sur...

Features: The all new Gamakatsu Horizon Head LG Nano Alpha Weedless Jighead is here to take your Hover Strolling techniques to the next level and ...

Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...

Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The Picasso Shakey Vibe is an innovative design collaboration with professional Lake Guntersville guide Lonnie Cochran! Unique combinatio...

Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...

Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The Missile Jigs Ike's Flip Out Jig is the larger sibling of the popular Ike's Mini Flip Jig, offering a full-size profile and a robust h...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: The Roboworm FX Sculpin Worm is a unique worm that will catch pretty much any type of fish no matter the waterway! Hand made quality made...

Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 4.25 Inch is a new offering from the Yamamoto lineup of baits that has been p...

The P-Line 'Sassin jig is the latest jigging minnow introduction into the P-Line family of lead jigs. What makes the 'Sassin unique is the cupped d...

Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...

Features: The all new VMC Finesse Jig brings anglers a unique approach on Jigs with an emphasis on slowing down the process for those extra finicky...

Features: The Strike King Tour Grade Heavy Cover Colorado Willow Spinnerbait is here and ready to take on the nastiest of conditions all while slay...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Lunkerhunt Yappa Bug is a 3 inch, 1/2 ounce hollow body lure. Special flared lip that creates additional fish-attracting commotion an...

Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...

Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...

Features: The Hardcore Crank 70F 3+ is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 9 and 11 feet. High-frequency action that d...