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Keitech Fat Swing Impact 5.8 inch Soft Paddle Tail Swimbait
Retail:from $8.59The Keitech Fat Swing Impact 5.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process...
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Strike King Zero ElazTech 5 inch Soft Stickbait
Retail: $5.99Our Price: $5.09Features: The Strike King Zero ElazTech Soft Stickbait is a 5 inch ElazTech soft plastic "Senko-style" worm. Compared to other soft baits made fro...
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Nomad Design Vertrex Swim Vibe Inshore
Retail:from $13.99Features: The Nomad Design Vertrex Swim Vibe is a new inshore fishing lure that looks and feels like a soft body lure, but behaves like a jig. Mos...
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Yamamoto Baits Yamatanuki Heavy Soft Plastic Stick Bait - 2.5 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 2.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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BKK Silent Chaser Round Head Jig Heads
Retail:Our Price: $4.99Features: The BKK Silent Chaser Round Head Jighead is an enhanced jig head loaded with BKK technology. The Round Head Jighead is finished with a bl...
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Z-Man BullZeye Skirtless Spinnerbait
Retail: $5.99Our Price: $5.09Features: The Z-Man BullZeye Spinnerbait is a skirtless gold Colorado blade spinnerbait. Provides the hard-thumping vibration and durable construc...
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Strike King KVD Rodent 4 inch Soft Plastic Creature Bait 6 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Rodent is a 4 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which make the...
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Keitech Easy Shiner 5 inch Soft Paddle Tail Swimbait
Retail:Our Price: $9.39Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
Retail: $9.99Our Price: $8.99Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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Acme Kastmaster Spoon 1/8 oz.
Retail: $5.99Our Price: $5.69Features: The Acme Kastmaster Spoon is a small, 1/8 ounce fishing spoon. Wild, baitfish-imitating action without line twist. Aerodynamic design al...
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Zoom Super Fluke Soft Jerkbait - 5.25 Inch
Retail:Our Price: $6.29Features: The Zoom Super Fluke Soft Jerkbait is a baitfish imitator designed to mimic injured shad, perfect for enticing bass around grass, laydow...
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SPRO Dean Rojas Bronzeye Frog Jr. 60
Retail: $13.99Our Price: $11.89Features: The SPRO Dean Rojas Bronzeye Frog Jr. 60 is a 2 2/5 inch, 1/2 ounce hollow body topwater frog. Gold-standard in bass topwater frog fishi...
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Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Berkley PowerBait 10 inch Power Worms 8 pack
Retail: $6.99Our Price: $6.29Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Lindy Fuzz-E-Grub Pre-Rigged Hair Tail Soft Grub 2 pack
Retail: $3.99Our Price: $3.39Features: The Lindy Fuzz-E-Grub is a soft plastic grub with a hair tail pre-rigged on a small round lead head jig. Hair produces tons of underwater...
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Berkley PowerBait Gilly Soft Body Swimbait
Retail: $10.99Our Price: $9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Geecrack Bellows Gill Soft Plastic Creature Bait - 2.8 Inch
Retail:Our Price: $9.29Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
Retail: $15.99Our Price: $12.79Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Keitech Easy Shiner 3.5 inch Paddle Tail Swimbait
Retail:from $5.99Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Xzone X-Tube Soft Plastic Tube
Retail: $5.99Our Price: $5.09Features: The Xzone X-Tube is a soft plastic tube. Super-soft yet durable body. Rig with an internal tube jig head for dragging or snap jigging ove...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
Retail: $12.99Our Price: $11.69Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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YUM Swim n' Dinger Paddle Tail Worm
Retail:Our Price: $3.99Features: The YUM Swim n' Dinger Paddle Tail Worm is a soft plastic paddle tail worm. Slow sinking with a paddle action tail that swims with exagg...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
Retail: $9.99Our Price: $8.49Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Rapala Crush City Janitor Worm - 6 Inch
Retail: $7.49Our Price: $6.74Features: The all new Rapala Crush City Janitor Worm is a fearless worm ready to take on the toughest tasks your local stomping ground can throw it...
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Cotton Cordell Crazy Shad 3 inch Topwater Prop Lure
Retail: $7.99Our Price: $6.79Features: The Cotton Cordell Crazy Shad Topwater Prop Lure is a 3 inch deep belly topwater prop lure. Dual spinning blades attract attention. Grea...
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Rapala Claptail 110 Topwater Prop Bait - 4.25 Inch
Retail: $21.99Our Price: $18.69Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...
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Keitech Tungsten Guard Spin Jig
Retail:Our Price: $5.59Size Hook Size 1/8 #2 5/32 #2 Features: The Keitech Tungsten Guard Spin Jig is highly-effective skirted finesse bass fishing jig. ...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
Retail: $6.99Our Price: $5.94The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Z-Man Project Z ChatterBait 1 oz.
Retail: $10.49Our Price: $8.92Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elect...
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Smithwick Suspending Rattlin' Rogue 4 1/2 inch Jerkbait/Trolling Minnow
Retail: $8.99Our Price: $7.64Features: The Smithwick Suspending Rattlin' Rogue Jerkbait/Trolling Minnow is a 4 1/2 inch rattling jerkbait/trolling hard minnow. Designed to be ...
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Great Lakes Finesse Juvy Craw - 2.5 Inches
Retail: $6.99Our Price: $6.29Features: The all new Great Lakes Finesse Juvy Craw introduces a modern twist on the traditional Mini Tube bait, offering anglers enhanced versati...
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Lunkerhunt Phantom Spider Topwater Hollow Body Arachnid
from Retail: $10.79from $9.17Features: The Lunkerhunt Phantom Spider is an ICAST award-winning hollow body arachnid designed to be a near-perfect imitation of spider species t...
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Rapala RipStop 09 Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Picasso Gen 2 Shock Blade Bladed Jig
from Retail: $12.99from $11.69Features: The Picasso Gen 2 Shock Blade is a high-performance bladed jig designed to create strong vibration and unpredictable movement that trigge...
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Booyah Pond Magic Buzz Buzzbait
Retail: $5.99Our Price: $5.09Features: The Booyah Pond Magic Buzz is a 1/8 ounce buzzbait specifically designed for fishing smaller bodies of water. Matching color blades and...
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Storm Original Thinfin 08 Shallow-Medium Diving Crankbait
Retail: $8.49Our Price: $7.22Features: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...
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Mule Fishing Horse Fly 1.5 Inch Soft Plastic 10 Pack
Retail:Our Price: $4.99Features: The Mule Fishing Horse Fly is a Soft Plastic, 1.5 inch bait that looks like an insect or larvae, ideal for catching panfish. Mule Fishin...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $7.22Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Blue Fox Classic Vibrax Glow
from Retail: $8.49from $7.22Features: Blue Fox Classic Vibrax Glow is a glow-in-the-dark variant of the the Classic Vibrax inline spinner. Designed with a glow-in-the-dark co...
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Strike King KVD Bull Worm 8 inch Soft Plastic Worm 5 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Bull Worm is an 8 inch, oversized soft plastic straight tail worm. Big worm profile for targeting big bass. Sound-ribbed...
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Blue Fox Minnow Spin
from Retail: $8.99from $7.64Features: Blue Fox Minnow Spin is a unique lure that offers anglers the flash and attraction of a traditional inline spinner with the life-like ac...
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Strike King Hybrid Hunter Jr. Crankbait
Retail: $10.99Our Price: $9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Strike King Tour Grade Skipping Jig
Retail: $7.99Our Price: $6.79Features: The Strike King Tour Grade Skipping Jig is a tournament-ready dock skipping jig. Built with a unique flat-sided head shape designed to bo...
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SPRO Bucktail Jig 3/4 oz.
Retail:Our Price: $5.94Features: The SPRO Bucktail Jig is a 3/4 ounce bucktail hair jig. Unique head shape eyelet and placement which gives it a natural gliding action. ...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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River2Sea D Walker Soft Paddle Tail Swimbait
Retail:Our Price: $4.99Features: The River2Sea D Walker is an unrigged version of River2Sea's Rig Walker slow sinking, pre-rigged paddle tail swimbaits. Realistic baitfi...
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