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Top Brands
Stephen Collection1
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Zoom Horny Toad 4 1/4 inch Soft Plastic Frog 5 pack
$5.99The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad's ultra vibe feet cause bass to chase it from long distances, producing som...
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Heddon Zara Spook 4 1/2 inch Topwater Walker
$8.49$7.22Features: The Heddon Zara Spook is a 4 1/2 inch, 1/2 ounce topwater walker that has been helping anglers put fish in the boat for over 75 years. T...
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Z-Man SwimmerZ 4 inch Paddle Tail Swimbait 4 pack
from $6.99from $5.94Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...
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Zoom Lizard 6 inch Soft Plastic 9 pack
$4.19Features: The Zoom Lizard is the most versatile soft plastic in your boat, from ultra-shallow to super-deep. Size = 6 inches. Creature Shape: Liz...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
$6.49$5.52Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Z-Man BatwingZ 2 3/4 inch Jig Trailers 6 pack
from $4.49from $3.82The Z-Man BatwingZ are uniquely textured, featuring buoyant ElaZtech pinchers that float up off the bottom. The BatwingZ jig trailers accurately mi...
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Missile Baits Ike's Mini Flipping Jig
$5.99$5.69Features: The Missile Baits Ike's Mini Flipping Jig comes is a compact flipping jig with big bass catchin' capabilities. Ike's Mini Flip Jig is sm...
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Mr. Crappie Jigheads - 25 pack
$12.99$11.04Features: Strike King Mr. Crappie Jigheads are small, round lead head panfish jigs. Come painted or unpainted, with painted models featuring a pai...
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Bandit Generator Walleye Deep 4 5/8 inch Trolling Plug
$9.99$8.99Features: The Bandit Generator is a modified version of the Bandit Walleye Deep Trolling Plug with two glow stick chambers. Dives up to 27 feet un...
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Booyah XCS Series Shallow Squarebill Crankbait
$5.99$5.09Features: The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a ...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
$6.99$5.94Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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Rapala Crush City Mooch Minnow - 3.5 Inch
$6.19$5.57Features: The all new Rapala Crush City Mooch Minnow seamlessly combines the best features of a Minnow and a Swimbait resulting in the new king of ...
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Sale!
Rapala Scatter Rap Deep Husky Jerk
$8.99$7.64The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Z-Man CrossEyeZ Flipping Jig 1/2 oz.
$5.29$4.50Features: The Z Man CrossEyeZ Flipping Jig delivers an eye-crossing hookset Features a heavy-duty 4/0 VMC flipping hook with sharp point to land t...
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Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Z-Man Scented PogyZ 3 inch Paddle Tail Swimbait 5 pack
from $4.99from $4.24Features: The Z-Man Scented PogyZ Paddle Tail Swimbait are 3 inch, 5 pack scented fat belly soft plastic paddle tail swimbaits. Most durable saltw...
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Strike King Tour Grade Finesse Football Jig
$4.99$4.24Features: The Strike King Tour Grade Finesse Football Jig is a skirted bass jig designed for pressured fish. Built around an ultra-sharp Gamakatsu...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$8.99$8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
$13.49$11.47Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Storm Original Hot 'N Tot 05 Crankbait
$7.49$6.37Features: The Storm Original Hot 'N Tot 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. If it ain't broke, don't fix it: uses ...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
$12.99$11.69Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Zoom Super Fluke Jr. 4 inch Soft Jerkbait 10 pack
$5.29The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...
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Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
$5.49$4.67Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
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Reaction Innovations Skinny Dipper 5 inch Soft Paddle Tail Swimbait 7 pack
$5.99Features: Reaction Innovations Skinny Dipper is a 5 inch paddle tail swimbait that's perfect for fishing in both open water and the weeds. Durable...
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Z-Man CrossEyeZ Power Finesse Jig 1/4 oz.
$5.29$4.50Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! The Cr...
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Nomad Design Vertrex Max Vibe Inshore
from $13.99from $12.03Features: The Nomad Design Vertrex Max Vibe is a new inshore fishing lure that lives in the gray area between a vertical saltwater jig and lipless...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$8.99$7.64Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Strike King Pro Model Series 10XD Deep Diving Crankbait - 2 oz
$17.99$15.29Features: The Strike King Pro Model Series 10XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performa...
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Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.29$4.76Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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Strike King Rage Chunk Jig Trailer 7 pack
$6.99$5.94Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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Booyah Double Willow Blade Spinnerbait
$6.99$5.94Features: The Booyah Double Willow Blade Spinnerbait is a tournament-winning spinnerbait designed for cool and murky water situations. Realistic ...
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Strike King Speckled Trout Magic Pre-Rigged Underspin
$4.99$4.24Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
$20.49$17.42Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Strike King Pro Model Coffee Tubes 3 1/2 inch Soft Plastic Tube 8 pack
$6.99$5.94Features: Strike King Pro Model Coffee Tubes are 3 1/2 inch soft plastic tubes laced with Strike King's famous Coffee Scent. Scented using real c...
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Rapala DT Series Crankbait DT14
$10.99$9.34Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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NEW
Z-Man Tungsten Chatterbait Elite Evo
$15.99$13.59Features: The all new Z-Man Tungsten Chatterbait Elite EVO takes the Legendary Z-Man Chatterbait to a chemically advanced new level that has been l...
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Mule Fishing Mule Minnow
$5.49Features: The Mule Minnow is a soft plastic minnow profile finesse bait in sizes 1.2 inches, 2.2 inches and 3.2 inches. The Mule Minnow is formulat...
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Megabass Spark Shad Swimbait 4 inch Paddle Tail Swimbait 5 pack
$8.99The Megabass Spark Shad features an incredibly lifelike profile, complete with anatomically correct fins that also help stabilize the bait and keep...
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Z-Man Midwest Finesse Swim Jig
$4.99$4.24Features: The Z-Man Midwest Finesse Swim Jig is a skirted swim jig designed for light-line, finesse applications. This is a skirted swim jig design...
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Zoom Fat Albert 3 inch Curly Tail Grub 10 pack
$3.59Features: The Zoom Fat Albert Grub is deadly on the back of a moving bait or crawled along the bottom by itself and you can even swim it for susp...
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Keitech Fat Swing Impact 5.8 inch Soft Paddle Tail Swimbait
$7.99The Keitech Fat Swing Impact 5.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process...
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Williamson Gomame Jig
from $8.99from $7.64Features: The Williamson Gomame Jig is a metal jig that boasts an S-shaped body with wounded fish action. Perfect for everything from striper and ...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
from $5.99from $5.09The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Keitech Noisy Flapper 3 1/2 inch Soft Plastic Frog
$5.95Features: The Keitech Noisy Flapper is a 3 1/2 inch soft plastic frog. Deadly on an extremely slow retrieve. Skips like a flat stone across the wa...
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Arbogast Original Jitterbug Wakebait
$7.99$6.79Features: The Arbogast Original Jitterbug Wakebait is a legendary topwater lure that has a distinctive sound. Premiere nighttime lure but also exc...
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Booyah Micro Pond Magic 1/8 oz. Spinnerbait
$3.49$2.97Features: The Booyah Micro Pond Magic is an 1/8 ounce spinnerbait designed for pond fishing. True-running "R" bend wire for incredible vibration....
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Z-Man Micro WormZ Soft Plastic Worm - 8 Pack
$4.99$4.24Features: The All New Z-Man Micro WormZ Soft Plastic Worm is so hot its hard to touch, which is hard to not do when its made from the legendary El...
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Cotton Cordell Crazy Shad 3 inch Topwater Prop Lure
$6.49$5.52Features: The Cotton Cordell Crazy Shad Topwater Prop Lure is a 3 inch deep belly topwater prop lure. Dual spinning blades attract attention. Grea...
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