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Strike King Rage Ned Bug 2 1/2 inch Soft Plastic Creature Bait 9 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Ned Bug is a smaller, 2 1/2 inch version of the Rage Bug designed for Ned rigging. Classic creature profile and sig...
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Strike King KVD 100 Series Suspending Shallow Diving Jerkbait - 3.5 Inch
Retail: $10.99Our Price: $9.34Features: The Strike King KVD 100 Series Jerkbait is a 3 1/2 inch, 1/4 ounce 2-hook suspending jerkbait. Smaller, finesse profile that dives 2 to ...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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Reaction Innovations Little Dipper 3 1/2 inch Soft Paddle Tail Swimbait 9 pack
Retail:Our Price: $6.25Features: The Reaction Innovations Little Dipper is a 3 1/2 inch soft paddle tail swimbait. Highly versatile and can be used weighted, weightless...
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Rapala Crush City Mayor Swimbait - 2.5 Inch
Retail: $6.99Our Price: $6.29Features: The all new Rapala Crush City Mayor 2.5 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to prov...
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Z-Man LizardZ 6 inch Soft Plastic 6 pack
Retail: $5.49Our Price: $4.67Features: Z-Man LizardZ are 6 inch soft plastic lizard-shaped baits made of 10X Tough ElaZtech plastic, so they won't tear up easily like other li...
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Yamamoto Baits 4 Inch Psycho Dad Soft Plastic Craw - 5 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto Psycho Dad is a 4 inch soft plastic craw bait. Oversized claws that "swim" during retrieve. Chamber large enough to ho...
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Z-Man GrubZ 9 inch Oversized Soft Plastic Grub 3 pack
Retail: $5.49Our Price: $4.67Features: The Z-Man GrubZ Soft Plastic Grub are oversized soft plastic ElaZtech grubs. Made of super-tough ElaZtech plastic for the highest fish-p...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
Retail: $10.99Our Price: $9.34Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Smithwick Devil's Horse 4 1/2 inch Twin Prop Topwater Lure
Retail: $8.99Our Price: $7.64Features: The Smithwick Devil's Horse Twin Prop Topwater Lure is a 4 1/2 inch, 3/8 ounce thin body twin prop topwater lure. Proven big bass lure. ...
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Bobby Garland Slab Hunt'R 2 1/4 inch Swim Tail Soft Plastic 10 pack
Retail: $3.99Our Price: $3.39Features: The Bobby Garland Slab Hunt'R is a 2 1/4 inch swim tail soft plastic for crappie and other panfish. Large minnow profile and an easy swim...
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Z-Man Project Z Weedless ChatterBait 3/8 oz.
Retail: $10.99Our Price: $9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless ChatterBait features a new head shap...
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Z-Man Project Z ChatterBait 1/2 oz.
Retail: $9.99Our Price: $8.49Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Mule Fishing Mule Minnow
Retail:Our Price: $5.49Features: The Mule Minnow is a soft plastic minnow profile finesse bait in sizes 1.2 inches, 2.2 inches and 3.2 inches. The Mule Minnow is formulat...
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Strike King Hack Attack Heavy Cover Swim Jig
Retail: $6.99Our Price: $5.94Features: The Strike King Hack Attack Heavy Cover Swim Jig is a heavy-duty skirted swim jig designed for fishing in and around thick vegetation. De...
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Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Geecrack Imokemushi Cue Bomb - 1.2 Inch
Retail: $11.99Our Price: $10.99Features: The all new Geecrack Imokemushi Cue Bomb is a truly wild looking soft plastic that is sure to keep the bass guessing and biting! A creat...
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Yamamoto Baits 3 Inch Ned Senko Soft Plastic Stick Bait - 10 Pack
Retail: $5.99Our Price: $5.39Features: The Yamamoto Ned Senko is the senko redesigned for fishing the Ned Rig. Traditionally, the Senko is full of salt to help it sink, which i...
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Mr. Crappie Crappie Thunder Soft Plastic Grub - 15 Pack
Retail: $4.49Our Price: $3.82Features: The Strike King Mr. Crappie Crappie Thunder Soft Plastic Grub is a product of Strike King's collaboration with Wally Marshall. 1 3/4-inc...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
Retail: $6.99Our Price: $5.94Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Yamamoto Baits Double Tail Hula Grub - 4 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Double Tail Hula Grub 4 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages on ...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
Retail: $11.99Our Price: $10.19Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $19.54Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Yo-Zuri Mag Speed Sinking Minnow
from Retail: $15.99from $14.39Features: The Yo-Zuri Mag Speed Sinking Minnow is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It co...
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Acme Phoebe Spoon
from Retail: $3.99from $3.79Features: The Acme Phoebe Spoon is small baitfish-shaped metal spoon. Unique hydrodynamic curvature creates a three-dimensional illusion. Cast, tro...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Dirty Jigs Luke Clausen Finesse Jig
Retail:Our Price: $5.49Features: The Dirty Jigs Luke Clausen Finesse Jig sets a new standard in finesse jig fishing with its exceptional design and performance. With a p...
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Berkley PowerBait MaxScent Flux-Gill - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Eagle Claw Lazer Sharp Weedless Pro-V Finesse Ned Rig Jighead 5 pack
from Retail: $4.39from $3.73Features: The Eagle Claw Weedless Lazer Sharp Pro-V Finesse Jig is a mushroom-style Ned rig jighead with a weedguard. Pro-V bend light wire hook i...
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Norman Deep Little-N 2 1/2 inch Deep Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Norman Deep Little-N is a 2 1/2 inch deep diver crankbait. Great search bait for covering large areas of water. Delivers straight-ru...
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Geecrack Imokemushi Cue Bomb - 1 Inch
Retail: $11.99Our Price: $10.99Features: The all new Geecrack Imokemushi Cue Bomb is a truly wild looking soft plastic that is sure to keep the bass guessing and biting! A creat...
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Strike King 3X ElazTech Z-Too Soft Jerkbait - 5 Inch
Retail: $5.99Our Price: $5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Yamamoto Baits 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Big Bite Baits YoMama Soft Plastic Creature Bait
Retail:from $3.99Features: The Big Bite Baits YoMama is a Beaver-style soft plastic creature primarily designed for flipping into cover. Compact profile punches th...
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $8.49Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $8.09Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Rapala BX Brat 03 Square Bill Crankbait
Retail: $12.99Our Price: $11.04Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Strike King Rage Magnum Menace Grub 4 inch Soft Plastic Grub
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Menace Grub is a 4 inch twin tail soft plastic grub with Strike King's patented Rage Tail flange built into ...
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Rapala Crush City Mayor Swimbait - 4 Inch
Retail: $7.99Our Price: $7.19Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Bobby Garland Mo'Glo Baby Shad Glow-In-The-Dark 2 inch Soft Plastic 18 pack
Retail: $3.99Our Price: $3.39Features: The Bobby Garland Mo'Glo Baby Shad 2 inch is THE soft plastic for freshwater crappie fishing. This crappie bait is ideal for low light a...
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Gamakatsu Round Jig Head 5 pack
Retail: $9.18Our Price: $7.89Features: Gamakatsu Round Jig Heads are useful for a variety of soft plastic baits and these heads feature the ultra-sharp Gamakatsu hooks for pos...
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Rapala Crush City Mooch Minnow - 4.5 Inch
Retail: $7.99Our Price: $7.19Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...
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Booyah Tandem Blade Spinnerbait
Retail: $7.99Our Price: $6.79Features: The Booyah Tandem Blade Spinnerbait is made to be the finest spinnerbait; built tough, easy to fish, and with superb action. Realistic ...
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Evergreen International SB-125 "Shower Blows" Topwater Walker
Retail:from $22.99Features: The Evergreen International SB-125 is one of the top sizes of Evergreen's well-respected SB (aka Shower Blows) topwater pencil popper wa...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $11.04Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99from $7.19Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Strike King Rage Chunk Jig Trailer 7 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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