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Top Brands
Soft Baits
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Zoom Swimmin' Super Fluke Paddle Tail Swimbait - 5 Inch
Retail: $6.49from $2.49Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...
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Great Lakes Finesse DropKick Shad - 3.25 Inches
Retail: $6.99Our Price: $6.29Features: The all new Great Lakes Finesse 3.25 Inch DropKick Shad is finally here to bring anglers the perfect Snack Sized Finesse Swimbait for bo...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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Zoom Swimmin' Super Fluke 5 Inch Paddle Tail Swimbait BLOWOUT - 10 Packs
Retail: $64.99Our Price: $19.99Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...
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Daiwa Yamamoto Neko Fat Worm 4 inch 10 pack
Retail: $8.49Our Price: $7.22Features: The Daiwa Yamamoto Neko Fat is a 4 inch fat worm with a bulbous tail. When rigged on a weight, the bulbous tail wiggles and wobbles in a ...
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NetBait Baby Paca Craw w/Baitfuel Infusion - 3.75 Inch
from Retail: $4.79from $4.07Features: The NetBait Baby Paca Craw w/Baitfuel Infusion stands out as an exceptionally versatile bait, boasting patented Paca Technology and a ho...
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Gary Yamamoto 4 Inch Kickin' Zako Paddle Tail Swimbait - 5 pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the Gary Yamamoto Zako. Same ribbed body, deep-belly profile, and seg...
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Strike King Shim-E-Stick 5 inch Soft Plastic Stickbait
Retail: $4.99Our Price: $4.24Features: The Strike King Shim-E-Stick is a classic 5 inch soft plastic stickbait. Super soft to give the perfect "shimmy" on the fall. Heavily sa...
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Z-Man LarvaZ Micro Finesse Bait
Retail: $4.99Our Price: $4.24Features: The Z-Man LarvaZ is a highly detailed invertebrate imitation ideal for a variety of micro finesse applications. Designed to pair seamles...
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Z-Man Tiny TicklerZ Micro Finesse Bait
Retail: $4.99Our Price: $4.24Features: The Z-Man Tiny TicklerZ is a scaled down version of popular TRD TicklerZ ideal for a variety of micro finesse applications. Designed to ...
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NetBait Paca Chunk w/Baitfuel Infusion - 3 Inch
Retail: $3.49Our Price: $2.97Features: The NetBait Paca Chunk is Americas favorite Jig Trailer offering enhanced vibration and action for any type of Jig! Paca Chunk Sr's pate...
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Z-Man Finesse WormZ 4 inch ElaZtech Worms
from Retail: $4.99from $4.24Features: Z-Man Finesse WormZ are 4 inch, thin-tailed finesse soft plastic baits. Constructed of super-tough ElaZtech material that is up to 10X ...
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X-Zone Pro Series Whiplash Shad - 5 Inch
Retail: $5.99Our Price: $5.09Features: The X-Zone Pro Series Whiplash Shad is a 5 inch premium soft jerkbait delivering lifelike action and unmatched versatility! Crafted from ...
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Z-Man PrawnStarZ Soft Plastic Prawn - 2.5 Inch
Retail: $9.99Our Price: $8.49Features: The all new Z-Man PrawnStarZ Soft Plastic 2.5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to th...
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Geecrack Bellows Shad - 2.8 Inch
Retail:Our Price: $9.99Features: Designed with a slimmed wide-body profile, this bait delivers a strong silhouette to draw strikes and is effective on its own or as a tra...
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Z-Man TRD TubeZ 2 3/4 inch Soft Plastic Ned Rig Tubes 6 pack
Retail: $5.49Our Price: $4.67A creative new take on a time-tested Northwestern technique, the Z-Man TRD TubeZ deliver advanced finesse performance in an incredibly durable pack...
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Bobby Garland Itty Bit Swim'r Minnow - 1.25 Inch
Retail: $3.99Our Price: $3.39Features: The Bobby Garland Itty Bit Swim'r Minnow is Itty Bitty in size but produces Monsters cast after cast! Constructed from an Ultra Strong ye...
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Great Lakes Finesse Juvy Craw - 2.5 Inches
Retail: $6.99Our Price: $6.29Features: The all new Great Lakes Finesse Juvy Craw introduces a modern twist on the traditional Mini Tube bait, offering anglers enhanced versati...
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Geecrack Bellows Shad Soft Plastic Creature Bait - 3.8 Inch
Retail:Our Price: $9.99Features: The Geecrack Bellows Shad is the debut signature bait by MLF Professional Angler Alton Jones, Jr., and is meticulously crafted to his ex...
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Storm Largo Shad Paddle Tail Swimbait
from Retail: $5.49from $4.67Features: The Storm Largo Shad 3.0, 3.5 and 4.0 are a series of bass/freshwater optimized versions of the saltwater-focused Storm 360GT Largo Shad...
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Bobby Garland Slab Hunt'R 2 1/4 inch Swim Tail Soft Plastic 10 pack
Retail: $3.99Our Price: $3.39Features: The Bobby Garland Slab Hunt'R is a 2 1/4 inch swim tail soft plastic for crappie and other panfish. Large minnow profile and an easy swim...
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Z-Man StreakZ XL 8 inch Soft Jerkbait 2 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man StreakZ XL Soft Jerkbait are 8 inch, oversized soft plastic jerkbaits. 10X Tough ElaZtech® construction for extreme durability...
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Big Bite Baits Spotlight Minnow - 4.25 Inch
Retail:Our Price: $6.99Features: The Spotlight Minnow, crafted by Big Bite Baits pro Drew Gill, excels on Forward Facing Sonar, enticing bites with its lifelike rolling ...
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Rapala Crush City Jerk 3.75" Soft Jerkbait - 7 Pack
Retail: $7.99Our Price: $7.19Features: Hyper-Responsive Fork Tail - Quivers instantly and darts unpredictably with minimal input, perfectly mimicking a dying shad that big bass...
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Megabass Sleeper Craw
Retail:Our Price: $9.99Features: The Megabass Sleeper Craw is a 3 inch, 5/8 oz soft plastic craw from the new Megabass Sleeper series. The Sleeper Craw features a Carapa...
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Z-Man PrawnStarZ Soft Plastic Prawn - 3 Inch
Retail: $9.99Our Price: $8.49Features: The all new Z-Man PrawnStarZ Soft Plastic 3 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...
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Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
Retail: $7.99Our Price: $6.79Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's...
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Hideup Coike Thunder Medium Elastomer
Retail: $19.99Our Price: $17.99Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Reaction Innovations Smallie Beaver Soft Plastic Creature Bait 10 pack
Retail:Our Price: $6.25Features: The Reaction Innovations Smallie Beaver is a 3 1/2 inch soft plastic creature bait a smaller beaver style bait that can be used for fres...
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Missile Baits D Bomb 4 1/2 inch Soft Plastic Creature Bait
Retail: $4.69Our Price: $4.46Features: The Missile Baits D Bomb is a 4 1/2 inch soft plastic creature bait. The bulky D Bomb bait has a ribbed body that can move a lot of wat...
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Reaction Innovations Sweet Beaver Soft Plastic Creature Bait 8 pack
Retail:from $5.99Features: The Reaction Innovations Sweet Beaver is a 4.2 inch soft plastic creature bait. Amazing two-color and three-color shots that give off un...
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Missile Baits Spunk Shad 3.5 Inch 10pk
Retail: $5.99Our Price: $5.69Features: The Missile Baits Spunk Shad 3.5 Inch is a pintail swimbait with a ribbed body that exhibits an enticing shimmy, making it ideal for var...
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Z-Man Floating WormZ 7 inch Trout Worm
Retail: $5.49Our Price: $4.67Features: The Z-Man Floating WormZ Trout Worm is a 7 inch floating soft plastic worm. 10X Tough ElaZtech construction for maximum buoyancy and dur...
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Z-Man Turbo CrawZ 4 inch Soft Plastic Craw 6 pack
from Retail: $4.99from $4.24Features: 10X Tough ElaZtech construction for extreme durability and industry leading fish-per-bait rating. Incredibly versatile - swim it, flip i...
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Z-Man Banded SkirtZ Replacement Skirt 5 pack
Retail: $4.99Our Price: $4.24Features: The Z-Man Banded SkirtZ Replacement are 5 inch 100% silicone replacement skirts that deliver superior action and durability. 45-strand s...
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Mule Fishing Donkey Tail Jr. 1.6 inch Paddle Tail Swimbait 12 pack
Retail:Our Price: $5.49Features: The Mule Fishing Donkey Tail Jr. is a tiny, 1.6 inch soft plastic paddle tail swimbait. Petite baitfish profile perfect for catching a w...
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Rapala Crush City 5.25 Inch Freeloader - 5 Pack
Retail: $7.99Our Price: $7.19Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...
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Geecrack ImoKemushi 60 Soft Plastic Grub - 2.5 Inches
Retail: $10.99from $10.19Features: The Geecrack ImoKemushi (Potato Caterpillar) 60 Soft Plastic Grub is expertly crafted to replicate the appearance of a distressed insect...
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Z-Man Guppy GrubZ Soft Plastic Grub - 2 Inch
Retail: $4.99Our Price: $4.24Features: The all new Z-Man Guppy GrubZ Soft Plastic Grub is perfect for year round Panfish Fishing or even Bass Fishing in those later months whe...
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Big Bite Baits 2 inch Triple Tip Grub 10 pack
Retail:from $1.79Features: The Big Bite Baits Triple Tip Grub is a small, 2 inch soft plastic bait. Stunningly simple, yet effective soft plastic panfish grub with...
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Berkley PowerBait CullShad 6 Inch
Retail: $12.99Our Price: $11.69Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Berkley PowerBait 7 inch Power Worms 13 pack
Retail: $6.99Our Price: $6.29Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Keitech Swing Impact 4 inch Paddle Tail Swimbait
Retail:from $5.49Features: The Keitech Swing Impact 4 inch is a ribbed paddle tail swimbait. Remarkable natural swimming action. Strong squid scent (except for Fre...
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NetBait BaitFuel HexTek The Rascal Craw - 3.5 Inch
Retail: $5.99Our Price: $5.09Features: The all new NetBait BaitFuel HexTek The Rascal Craw is finally here and is ready to take your Crawfish game to new depths with the Legen...
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Zoom Baby Brush Hog Creature Bait - 4 Inch
Retail:Our Price: $6.49Features: The Zoom Baby Brush Hog is a legendary 4-inch creature bait designed to attract big bass with its unique action and proven effectiveness...
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Roboworm Fat Straight Tail Worm - 6 Inch
Retail: $5.99Our Price: $5.09Features: The Roboworm 6 Inch Fat Straight Tail Worm gives anglers a slightly more robust approach to the Legendary Straight Tail Worm design that...
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Great Lakes Finesse DropKick Shad - 2.75 Inches
Retail: $6.99Our Price: $6.29Features: The all new Great Lakes Finesse DropKick Shad is finally here to bring anglers the perfect Snack Sized Finesse Swimbait for both picky a...
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