Soft Baits

Features: The all new Gambler FF Series 4 Inch Min-O Split Tail Swimbait is purpose built to expand the utility of your Forward Facing Sonar Syste...

Features: The all new Nomad Design Freshwater Live-Ops 5 Inch Fallout Minnow is here to deliver the Total Control to your presentation in a Striki...

Features: The Evergreen Last Ace 140 Slow Sinking is a 5.5-inch Pre-Rigged Swimbait intended to mimic real fish with a hyper-realistic look and en...

Features: The Zappu Maga Tail Worm delivers lifelike thumping action and vibrations that attract fish even in tough conditions, making it a must-ha...

Features: The Duo Realis Versa Pintail Swimbait is a soft plastic pintail baitfish lure designed to attract strikes through versatile, speed-varia...

Features: The Hag's Baits Undertaker Creature Bait is a unique mashup of design ideologies of many popular Soft Plastic types that all come togeth...

Features: The Optimum Opti Shad Swimbait is s a soft swim bait with a unique center bulge, setting it apart from other shad tail style lures and e...

Features: The Gambler NED Craw is a snack sized Craw Imitation that generates thumping action and results in monster bites all day long on your loc...

Features: The Duckett Fishing Sway Minnow is a 4.5 Inch soft plastic bait designed to imitate an injured minnow, delivering a lifelike swimming an...

Features: The Zoom Lizard 6 Inch White Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its ...

Features: The all new Gambler FF Series 3 Inch Shad Pintail Swimbait is purpose built to expand the utility of your Forward Facing Sonar System gi...

Features: The Big Bite Baits Scentsation Cliffhanger Worm is the ultimate worm for your soft plastic toolbox! Designed in conjunction with Elite S...

Features: The Duckett Fishing Sway Minnow is a 3.75 Inch soft plastic bait designed to imitate an injured minnow, delivering a lifelike swimming a...

Features: The Deps Bumble Shad Swimbait is a next-generation swimbait designed to mimic natural baitfish with a powerful wobbling and life-like swi...

Features: The all new Gambler FF Series 4 Inch Shad Pintail Swimbait is purpose built to expand the utility of your Forward Facing Sonar System gi...

Features: The HIDEUP Coike Fullcast 23mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Cons...

Features: The HIDEUP Coike 2.5 Inch Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure to fo...

Features: Long, slender 18-inch worm designed to entice big bass with its natural movement and irresistible profile. Crafted from original S.A.F. ...

Features: The HIDEUP Coike 17mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Constructed f...

Features: The Berkley Lab Series Minnow is a 5.25 Inch Minnow that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action,...

Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...

Features: The Basstrix Flash-Trix 4 Inch Soft Plastic Minow is the Forward Facing Sonar fisherman's dream bait and is sure to become your new favo...

Features: The HIDEUP Coike 5 Inch Magnum Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...

Features: The HIDEUP Coike Straight Elastomer Worm is designed with a natural profile and enhanced visual appeal to attract fish with subtle yet s...

Features: Kalin's Mogambo Grub is a 6 inch soft plastic grub. Plump ribbed body and curl tail that produces tons of action even at slow speeds. Gre...

Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...

Features: The Big Bite Baits Suicide Shad is an unrigged, 7 inch paddle tail soft swimbait. Slender body, thin tail section, and big paddle tail. ...

Features: The Discount Tackle exclusive Z-Man 81-Piece Micro Finesse Kit is the ultimate companion for anglers looking to optimize their fishing e...