Soft Baits

Features: The Deps Bumble Shad Swimbait is a next-generation swimbait designed to mimic natural baitfish with a powerful wobbling and life-like swi...

Features: The all new Nories 4 Inch Sankaku T-San Neko Rig Worm from the bait masters at Nories Japan offers great functionality and performance w...

Features: The all new Nomad Design Freshwater Live-Ops 5 Inch Fallout Minnow is here to deliver the Total Control to your presentation in a Striki...

Features: The Evergreen Last Ace 140 Slow Sinking is a 5.5-inch Pre-Rigged Swimbait intended to mimic real fish with a hyper-realistic look and en...

Features: The Hag's Prickly Pear is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. Made...

Features: The Hag's Prickly Pear Jr is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. M...

Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...

Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...

Features: High-action dice-style bait designed to trigger aggressive strikes and drive fish wild. Made from durable TPE material, offering long-las...

Features: The Geecrack Bellows Shad 2.8 Inch is the debut signature bait by MLF Professional Angler Alton Jones, Jr., and is meticulously crafted ...

Features: The all new Hideup Coike Mini is the latest addition to the "Urchin" Bait Craze and this time its coming from the Original Urchin Pros in...

Features: The HIDEUP Coike 3 Inch Medium Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Features: The Geecrack Crackdown Dual Line Through Swimbait is a Unique new take on what a Line Through Soft Body Swimbait can be, effortlessly de...

Features: The Hag's Baits Cheat Code 4 Inch Craw is a must have for anglers who want to get a competitive edge so good its almost a cheat code! Co...

Features: The HIDEUP Coike 5 Inch Magnum Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Sometimes, downsizing is an upgrade! The Strike King Coffee Fat Tube is a shorter version of Strike King's 3 1/2 inch Pro-Model Coffee Tube that re...

Features: The Deps Sakamata Shad 4.5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! ...

The Strike King Coffee Tube Flip-N-Tube is a hefty, 4 1/2 inch soft plastic tube. This Strike King scented bait has real coffee bean granules and c...

Features: The all new Lunkerhunt HIVE Micro Seeker Swimbait is a Bite Sized option for attracting Panfish or even some extra finicky Bass! Constru...

Froggin’ Made Easy—Explosive Topwater Strikes Await! The Frog Factory Ribbit Frog & Double Take Frog Hook Froggin’ Combo is a proven topwater s...

Features: The Deps Sakamata Shad 5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Zoom Curly Tail Finesse Worm is a small, versatile soft plastic bait designed for tough bites and clear or pressured water, perfect ...

Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: The HIDEUP Coike 3.5 Inch Big Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure t...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The Big Bite Baits Battle Bug is a 5 inch soft plastic creature bait. First signature shape developed by Pro Staff member Mike McClelland...

Features: The Deps Sakamata Shad 6 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...

Features: The Big Bite Baits Fat Stick is 5 inch soft plastic stickbait with a Senko-like design, but thicker profile with more girth. Twice the th...

Features: The Booyah 3-Piece Pad Crasher Hollow Body Frog Combo provides a variety of lures from the well-known Pad Crasher family by Booyah Baits!...

Features: The Geecrack Bugpee Soft Plastic Creature Bait mimics a large insect or crawfish with voracious appendages, offering a truly unique pres...

DropShot it like its hot! The DropShottin' Ultimate Starter Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staf...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: The BnR Tackle Soft Bead Alaska Sockeye/Chinook Pro Pack contains all the soft beads you need to target Alaskan trout and steelhead in r...

Features: The Geecrack Yam Stick Soft Plastic Stick Bait presents a unique new option in the stick bait market, combining enticing action with a w...