Soft Baits

Features: The BnR Tackle Bobber Doggin' Bead & Float Pack contains all you need to target steelhead with a soft bead bobber doggin' rig. Two (...

Features: The BnR Tackle Soft Bead South Coast Pro Pack contains all the soft beads you need to effectively target steelhead on the Southwest Orego...

Features: Kalin's Sizmic Jerk Minnow Jr. is a 4 inch soft plastic jerkbait. Mimics a wide-range of common baitfish forage; appeals to a wide range ...

Features: The LIVETARGET Ghost Tail Minnow Dropshot Bait is a realistic looking soft plastic drop shot bait made with ICT technology. Anatomically ...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The NetBait Dagger is a new BaitFuel-infused bait that excels when you're punching! At 4.5 inches long with flappy wings and legs, the Da...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: The SPRO Eel single tail 4 Inch Trailer is a single tail 4 inch trailer that adds a little more action to your bucktails, jigs, and spin...

Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...

Features: The Lunkerhunt HIVE Micro Combo is an Assortment of Lunkerhunt HIVE Baits with some Matching Jigheads that will get you going on your fi...

Features: The Bobby Garland MoGlo Stroll'R 2.5 Inch Swimbaits offers action from head to tail. This bait is specifically designed for slow trolling...

Features: The BnR Tackle Soft Bead Alaska Chum/Pink Pro Pack contains all the soft beads you need to target Alaskan trout and steelhead in rivers a...

Perfect For Both Freshwater & Saltwater! The Z-Man 5 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: Kalin's Tickle Jerk Minnow is a unique, 5 inch soft jerkbait with small tentacle-like appendages. Tentacles vibrate and pulsate with ever...

Shake Your Way to More Bites! The Z-Man SMH WormZ & SMH Jig HeadZ Shakey Head Combo is a purpose-built system designed in collaboration with Sh...

Features: The all new Rebel Creek Craw Soft Plastic Crawfish is finally here and is ready to give you the Micro Crafish Presentation you need to c...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The all new LIVETARGET 2 Inch Freestyle Frog 2.0 is a fresh new take on the OG Freestyle Frog whose goal is to help you reach those seem...

Features: The Jerry's Mini Skirt is a 1 1/2 inch soft plastic tube. Extra soft and salt-saturated. Pair excellently with small panfish jigheads. S...