Soft Baits

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Strike King® 4 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Strike King® 2.5 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish mov...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The G-Ratt Ratt Tail Worm is a Unique Finesse Worm designed with a distinctive profile and action that triggers aggressive strikes from ...

Features: The all new Jackall Revoltage 4 Inch RV-Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bas...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction, boost catch rates, and effectively target a variety of panfish in ...

Features: The Northland Tackle Eye-Candy Grub is a modern twist on the classic grub styled soft plastic bait! Designed with a Double Curl Tail for ...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: Designed in collaboration with pro angler Alton Jones Jr., this bait mimics the look of a caterpillar, creating a highly attractive profi...

Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The NetBait Finiki Sonix Glide Trailer is a 3-inch soft bait designed to mimic small baitfish, ideal for finesse fishing and enticing bi...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The all new Rebel Cata Crawler Soft Plastic Caterpillar is finally here and is ready to give you the Micro Worm/Stickbait Presentation y...

Features: The all new Gary Yamamoto 3.7 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The all new Lunkerhunt HIVE Hover Shot is a DropShottin' Machine that has the Perfect Look to fool even the most picky of Fish into taki...

Features: The Lunkerhunt Spicy Revealer Tubes are a must have for any Tackle Box as they put Simply can't NOT get bit year round! Constructed from ...

Features: SPRO Wave Tail Grubs are soft plastic curly tail grubs designed to be fished on their own or a SPRO Bucktail Jig trailer. Curly ribbon ta...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The G-Ratt Baits Executioner 4 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The all new Gary Yamamoto 2.7 Inch Shibo Swimmer is a High-Performance Paddle Tail Swimbait designed to outclass traditional options, pr...

Features: The Storm Surge Minnow 4 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: The Booyah 3-Piece Pad Crasher Hollow Body Frog Combo provides a variety of lures from the well-known Pad Crasher family by Booyah Baits!...

Features: The NetBait Crush Worm is a battle-tested 3.75 inch worm designed for drop shot. Now the Crush Worm has been reloaded and remixed with Ba...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...