Soft Baits

Features: The Geecrack SAF Stick is a high-performance soft stickbait designed to entice fish even in tough conditions with its irresistible SAF (s...

Features: The Strike King Spotlight Split Minnow is a 3 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The Storm Surge Minnow 4 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: The all new Geecrack 5 Inch Revival Shad is a Deadly Shad Imitator that has been extensively tested on Lake Biwa in Japan and proven its...

Finesse Fishermen's Fantasy! The Keitech Tungsten Model II Football Jig & Baitfuel-infused NetBait Tiny Paca Chunk Combo is specially curated ...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The HIDEUP Stagger Wide Type Paddle Tail Swimbait is a Unique Take on Swimbaits that focuses less on Action and more on Water Displaceme...

Features: The Strike King Homing Minnow 2.5 Inch is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifeli...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Northland Tackle Eye-Candy Grub is a modern twist on the classic grub styled soft plastic bait! Designed with a Double Curl Tail for ...

Features: Discount Tackle's exclusive Z-Man 73 Piece Pro Essentials Ned Kit is a meticulously crafted collection designed to provide everything yo...

Discount Tackle worked together with pro's and Z-Man to create the ultimate Z-Man Smallmouth Bass Essentials Kit. This Kit includes the most popula...

Features: The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater fish! Accurately mimics injured c...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: The all new NetBait BaitFuel HexTek 3 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The SPRO Flutter Tail Shrimp is a 3 inch, lifelike, soft plastic shrimp-imitating bait. The Flutter Tail Shrimp features a signature flu...

Features: The all new Jackall Revoltage 3 Inch RV-Drift Fry Minnow is truly one of a kind and is an essential to Tournament Pro Kyoya Fujita's Tac...