Soft Baits

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: BnR Tackle 10mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency...

Features: The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater fish! Accurately mimics injured c...

Features: The all new Lunkerhunt HIVE NED Drone is a Simple Design that is executed perfectly which results in an irresistibly Bitable bait Big Fi...

Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The SPRO Pin Tail Stick Finesse Stickbait is a finesse stickbait with a pin-tail for extra fluttering action High-quality Japanese plast...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The all new Lunkerhunt HIVE Hellgramite is a Finesse Anglers dream come true thanks to its Voracious Action and Unparalleled Longevity! ...

Features: The all new Great Lakes finesse Hover Minnow is a Jig Trailer designed to behave like a jerkbait with spiraling and darting actions that...

Features: The all new Jackall Revoltage 4 Inch RV-Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bas...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The all new Rebel Creek Creature Soft Plastic Creature Bait is finally here and is ready to give you the Micro Creature Bait Presentatio...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Lunkerhunt HIVE Micro Seeker Swimbait is a Bite Sized option for attracting Panfish or even some extra finicky Bass! Constru...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat o...