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Top Brands
Soft Baits
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Great Lakes Finesse Juvy Craw - 2.5 Inches
$6.99$6.29Features: The all new Great Lakes Finesse Juvy Craw introduces a modern twist on the traditional Mini Tube bait, offering anglers enhanced versati...
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Bucca Weedless Baby Bull Shad Jointed Swimbait - 4.5 Inch
$14.99$13.49Features: The all new Bucca Weedless Baby Bull Shad Jointed Swimbait is here to change the way you fish around heavy vegetation all year long! With...
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Keitech Easy Shaker 5 1/2 inch Soft Plastic Worm 10 pack
from $4.99The Keitech Easy Shaker features a ringed body that gives it a bigger silhouette, while still allowing it to maintain a thin core for maximum flexi...
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Storm WildEye Live Crappie Soft Swimbait 3 pack
from $9.99from $8.49Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...
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Big Bite Baits Bug Series Grasshopper Soft Plastic
from $2.19Features: The Big Bite Baits Bug Series Grasshopper is a small, 1.75 inch soft plastic insect bait. Designed to imitate grasshoppers and similar s...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3 Inch
$7.99$7.19Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...
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Berkley PowerBait Saltwater Bonga Shrimp 6 pack
$7.99$7.19Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...
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Gambler Burner Craw 4 inch Soft Plastic Craw 7 pack
from $4.79Features: The Gambler Burner Craw is a 4 inch soft plastic craw. Compact profile that can easily go through ultra-thick vegetation mats and grass....
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Strike King Rage Thumper Worm Soft Plastic Worm
from $6.99from $5.94Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...
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Berkley PowerBait Beat'n Paddle Frog - 3.9 Inches
$7.99$7.19Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...
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Yum Hammer Craw - 3.5 Inch
$3.99Features: The Yum Hammer Craw is a realistic crawfish bait designed to provoke aggressive strikes from bass with its lifelike movement and enticing...
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Lunkerhunt Finesse Swimbait 3 inch Paddle Tail Swimbait 8 pack
$6.99$5.94Features: The Lunkerhunt Finesse Swimbait is 3 inch soft plastic paddle tail swimbait with a ribbed body. Minnow baitfish profile with a swimming ...
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Geecrack Jack Master Paddle Tail Swimbait - 2.8 Inch
$9.99Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...
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Rebel Hopper Soft Plastic Cricket Kit - 1.75 Inch
$5.99$5.39Features: The all new Rebel Hopper Soft Plastic Cricket is finally here and is ready to give you the Micro Bug Presentation you need to catch thos...
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Gambler Stinger Creature Bait
$5.79Features: The Gambler Stinger is a soft plastic creature-bait with a Beaver-like profile that's perfect for pitching and flipping. Ribs that produc...
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Evergreen Floating Bow Worm Noodle - 8 Pack
$12.99Features: The Evergreen Floating Bow Worm Noodle is a versatile and enticing soft plastic lure designed to mimic the undulating movements of real a...
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Strike King KVD Baby Rodent 3 inch Soft Plastic Creature Bait 8 pack
from $6.99from $5.94Features: The Strike King Baby Rodent is a 3 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which ma...
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Geecrack Bugpee Soft Plastic Creature Bait - 2.2 Inch
$10.99Features: The Geecrack Bugpee Soft Plastic Creature Bait mimics a large insect or crawfish with voracious appendages, offering a truly unique pres...
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Gambler Buzz'n Cane Toad 4 1/4 inch Soft Plastic Frog 5 pack
from $4.79Features: The Gambler Buzz'n Cane Toad is a 4 1/4 inch soft plastic frog. No-flip body design to keep your toad running straight back to the boat e...
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NetBait Lollipop DS Baitfuel Infused Drop Shot
$7.69$6.54Features: The NetBait Lollipop DS is a 3.5 inch drop shot worm infused with BaitFuel. The DS is short for Drop Shot. The Lollipop DS is a long and...
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Northland Tackle Eye-Candy Grub - 5 Pack
$7.99$7.19Features: The Northland Tackle Eye-Candy Grub is a modern twist on the classic grub styled soft plastic bait! Designed with a Double Curl Tail for ...
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Dry Creek Drop Shot Craw 3 inch Soft Plastic Craw 12 pack
from $5.29from $4.50Features: The Dry Creek Drop Shot Craw is a 3 inch soft plastic craw designed specifically for drop shot rigs. Its claws move with life-like moti...
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Big Bite Baits Scentsation Cliffhander Worm - 6.5 Inch
$6.99Features: Premium Drop Shot Worm - The 6.5" Scentsation Cliffhanger Worm, designed by Elite Series Pro Cliff Pirch, offers a larger profile for ang...
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Basstrix LiveTrix Split Tail Swimbait - 3 Inch
$8.75Features: The Basstrix LiveTrix Split Tail Swimbait was designed in conjunction with the LiveTrix Head to make a completely anatomically correct b...
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Gambler MegaDaddy 5 inch Creature Bait 5 pack
from $4.79Features: The Gambler MegaDaddy is an upsized, 5 inch version of the Flappy Daddy craw/worm creature bait. Solid body that accommodates a large ho...
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Megabass Magdraft Swimbait 10 inch Soft Swimbait
$34.99MAGDRAFT features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side shi...
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Lunkerhunt HIVE Micro Typhon - 1.5 Inch
$7.99$6.79Features: The all new Lunkerhunt HIVE Micro Typhon is a Solid Body Tube Bait that gives anglers a Miniscule Profile with Crazy Action! Constructed...
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Strike King Pinger Minnow Soft Jerkbait - 3 Inch
from $7.99from $6.79Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...
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Strike King KVD Zeus Worm - 7.5 Inch
$7.49$6.37Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...
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Lunkerhunt 2 inch River Worm Soft Plastic 8 pack
$4.79$4.07Features: Lunkerhunt River Worms are 2 inch soft plastic worms with a hyper-realistic look and action. Life-like curling action. Tapered tail end. ...
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Megabass Spark Shad Swimbait 4 inch Paddle Tail Swimbait 5 pack
$9.99The Megabass Spark Shad features an incredibly lifelike profile, complete with anatomically correct fins that also help stabilize the bait and keep...
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Jackall Mellow Drift Fry Soft Plastic Minnow - 5.2 Inch
$15.99$15.19Features: The all new Jackall Mellow 5.2 Inch Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bassmas...
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Berkley Gulp! 1 Inch Mini Scented Minnow 10 Pack
$5.99$5.39Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...
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YUM Pulse Paddle Tail Swimbait - 4.5 Inch
from $4.49Features: The YUM Pulse 4.5 Inch Paddle Tail Swimbait is a vicious addition to the Paddle Tail Swimbait World of baits that is sure to attract big...
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Berkley PowerBait Saltwater Pre-Rigged PowerSwitch Shrimp - 3.5 Inch
$9.99$8.99Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...
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BnR Tackle Steelhead Scampi 3 inch Scented Soft Plastic 8 pack
from $5.50from $5.00Features: BnR Tackle Steelhead Scampi are 3 inch soft plastic imitation shrimp tails infused with attractant scent. Wide tail profile offers tons ...
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BnR Tackle Soft Bead Clackamas/Sandy River Pro Pack
$31.99$27.19Features: The BnR Tackle Soft Bead Clackamas/Sandy River Pro Pack contains all the soft beads you need to effectively target steelhead in these pop...
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Keitech Flex Chunk - 4.3 Inch
$5.99Features: The Keitech Flex Chunk Trailer combines old-school action with new-age materials and design, offering anglers a unique and effective bait...
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Rebel Creek Creature Soft Plastic Creature Bait Kit - 1.875 Inch
$5.99$5.39Features: The all new Rebel Creek Creature Soft Plastic Creature Bait is finally here and is ready to give you the Micro Creature Bait Presentatio...
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SPRO CJ Smasher 3 inch Worm
$7.99$6.79Features: The SPRO CJ Smasher is a 3 inch soft plastic worm! The CJ Smasher is great for drop shot, shakey head, midwest finesse rig (aka Ned Rig) ...
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Gambler FF Series Min-O Split Tail Swimbait - 4 Inch
$5.99Features: The all new Gambler FF Series 4 Inch Min-O Split Tail Swimbait is purpose built to expand the utility of your Forward Facing Sonar Syste...
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Nomad Design Freshwater Live-Ops Fallout Minnow w/Adjusta Ball System - 4.25 Inch
$14.99Features: The all new Nomad Design Freshwater Live-Ops 4.25 Inch Fallout Minnow is here to deliver the Total Control to your presentation in a Stri...
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Megabass Spark Shad Swimbait 5 inch Paddle Tail Swimbait 5 pack
$12.99The Megabass Spark Shad features an incredibly lifelike profile, complete with anatomically correct fins that also help stabilize the bait and keep...
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Nories 4 Inch Escape Little Twin Creature Bait
$8.49Features: The Nories 4 Inch Escape Little Twin Creature Bait from the bait masters at Nories Japan is an integral part of the Nories Escape Twin F...
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Nories Rock Claw Soft Plastic Craw - 3 Inch
$8.49Features: The Nories Rock Claw Soft Plastic Craw is the perfect bait for catching Big Bass year round! Constructed from an ultra durable soft plast...
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Berkley PowerBait Curly Bones Minnow - 4 Inch
$6.99$6.29Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...
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NetBait B-Bug w/Baitfuel Infusion - 4.3 Inch
$4.99$4.24Features: The NetBait B-Bug w/Baitfuel Infusion is a versatile bait, offering various fishing techniques from weightless presentations to Carolina...
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Big Bite Baits 5 inch Battle Bug Soft Plastic Creature Bait 7 pack
$5.99Features: The Big Bite Baits Battle Bug is a 5 inch soft plastic creature bait. First signature shape developed by Pro Staff member Mike McClelland...
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