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Top Brands
Soft Baits
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G-Ratt Weedless Executioner Swimbait - 7 Inch
$15.99$13.59Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...
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YUM Forward Facing Sonar Minnow - 5 Inch
$3.99Features: The all new YUM Forward Facing Sonar 5 Inch Minnow was designed in conjunction with Bass Master Classic Champion Jason Christie to pair p...
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YUM Forward Facing Sonar Minnow - 4 Inch
$3.99Features: The all new YUM Forward Facing Sonar 4 Inch Minnow was designed in conjunction with Bass Master Classic Champion Jason Christie to pair p...
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Gambler Ugly Otter 4 inch Soft Plastic Creature 7 pack
$5.79Features: The Gambler Ugly Otter is a 4 inch soft plastic creature bait with a chunky, ribbed body and three flat tail appendages. Paddle-like flat...
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YUM Thump'n Dinger Soft Plastic Cut Tail Worm
$3.99Features: The YUM Thump'n Dinger Soft Plastic Cut Tail Worm is a soft plastic cut-tail style worm. U-shaped tail. Specially designed tail adds a p...
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Keitech Flex Chunk - 3.2 Inch
$5.59Features: The Keitech Flex Chunk Trailer combines old-school action with new-age materials and design, offering anglers a unique and effective bait...
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Reaction Innovations Trixie Shark 8pk
$6.30Features: The Reaction Innovations Trixie Shark is a highly versatile and unique soft plastic frog that offers exceptional action. Crafted with tw...
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Reaction Innovations 3.65 Inch Shiver Shot 10pk
$5.75Features: The Reaction Innovations 3.65 inch Shiver Shot is a patented finesse fishing option with outstanding performance from the team at Reacti...
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YUM Craw Papi Soft Plastic Craw
$3.99Features: The YUM Craw Papi is a thin-profile soft plastic craw that comes in a 2 3/4 inch and 3 3/4 inch sizes. The Craw Papi features wide sizes ...
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Zappu Fish Magnet Maga Tail - 4.5 Inch
$11.99Features: The Zappu Maga Tail Worm delivers lifelike thumping action and vibrations that attract fish even in tough conditions, making it a must-ha...
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G-Ratt Baits Mixer Soft Plastic Jig Trailer - 5 Pack
$5.99Features: The all new G-Ratt Baits Mixer Soft Plastic Jig Trailer is an ultra realistic Jig Trailer that drives the fish wild! With a ribbed soft b...
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Reaction Innovations Double Wide Beaver 5.0 Creature
$6.25Features: The Reaction Innovations Double Wide Beaver is a 5.2 inch soft plastic big profile trailer for big bait applications. With body ribbing a...
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Berkley Gulp! 1 inch Sand Crab Flea 12 pack
$8.99$8.09Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Big Bite Baits 5 Inch Jerk Minnow - 10 Pack
$4.69Features: The Big Bite Baits 5 Inch Jerk Minnow is the perfect Soft Plastic Jerkbait for your Soft Plastics Tacklebox! Designed to be Twitched aro...
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Jackall Rhythm Wave Soft Paddle Tail Swimbait
$6.99$6.64Features: Rhythm Wave Soft Paddle Tail Swimbait is a 2.8-inch, 3.8-inch, 4.8-inch, or a 5.8-inch soft paddle tail swimbait. Keel-shaped body and s...
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Dry Creek Full Body Double Dip Tube 3 1/2 inch Soft Plastic Tube 7 pack
$5.89$5.01The Dry Creek Full Body Double Dip Tube is a 3 1/2 inch, salt impregnated soft plastic tube made with a unique double dip plastic molding process t...
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Big Bite Baits Pro Swimmer Paddle Tail Swimbait - 3.3 Inch
$4.99Features: The Big Bite Bait's Pro Swimmer 3.3 Inch is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait! Fortified with...
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Keitech Shad Impact 5 inch Soft Jerkbait
$5.99Features: The Keitech Shad Impact is a 5 inch soft jerkbait that imitates a wounded bait fish. Top section of the bait is a no salt, lightweight p...
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Storm 360GT Rigged Searchbait 4 1/2 inch Swimbait 3 pack
$7.99$6.79The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Berkley PowerBait Pro Twitchtail Minnow 15 pack
$6.99$6.29Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...
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Big Bite Baits Tour Tube 3 1/2 inch Soft Plastic Tube 10 pack
$5.49Features: The Big Bite Baits Tour Tube is a 3 1/2 inch soft plastic tube made with super soft plastic. Developed to generate bites under difficult...
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Reaction Innovations 7.15 Inch Machete Worm 9pk
$6.65Features: The Reaction Innovations 7.15 Inch Machete Worm is a versatile bait offering a potent combination of tail kick and vibration! Its molded...
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Northland Tackle Eye-Candy Nightcrawler - 5 Pack
$7.99$7.19Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...
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Big Bite Baits Saltwater Suicide Shad Swimbaits
$6.99Features: Big Bite Bait Saltwater Suicide Shad Swimbaits are new saltwater versions of the Suicide Shad Paddle Tail Swimbaits. Slender body, thin ...
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X-Zone 3 inch Stealth Invader 6pk
$5.99$5.09Features: The X-Zone 3 Inch Stealth Invader is THE "do it all" finesse style goby bait! Unique inverted paddle design provides maximum action rega...
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Optimum Opti Shad Swimbait
from $5.50Features: The innovative Optimum Opti Shad Swimbait is a soft swim bait with a unique center bulge, setting it apart from other shad tail style lur...
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Big Bite Baits Pro Swimmer Paddle Tail Swimbait - 3.8 Inch
$4.99Features: The Big Bite Bait's Pro Swimmer 3.8 Inch is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait! Fortified with...
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Strike King Rage Toad 4 inch Soft Plastic Frog 5 pack
$7.99$6.79Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...
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Nomad Design Freshwater Live-Ops Spectre Minnow w/Mirage-X Foil- 4 Inch
$9.99Features: The all new Nomad Design Freshwater 4 Inch Spectre Minnow is an incredibly Flashy and Realistic Paddle Tail Swimbait purpose built to ca...
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Big Bite Baits Trick Stick Soft Plastic Stickbait - 5 Inch
from $3.29Features: The Big Bite Baits Trick Stick is a Soft Plastic Stickbait designed for success and versatility! Constructed with Big Bite Baits super s...
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Strike King KVD Ned Ocho 2 1/2 inch Ned Rig Stick Worm 9 pack
from $5.99from $5.09Features: The Strike King Ned Ocho is a downsized version of Strike King's Ocho soft plastic stickbait, measuring only 2 1/2 inches. 8-sided body ...
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Zoom Shimmer Shad - 3 Inch
$6.29Features: The Zoom Shimmer Shad 3 Inch offers a new shimmering light on the traditional shad that excels and outperforms competition in many diffe...
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NetBait BaitFuel HexTek Eko Shad - 4 Inch
$5.99$5.09Features: The all new NetBait BaitFuel HexTek 4 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...
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Northland Tackle Eye-Candy Paddle Shad - 5 Pack
$7.99$7.19Features: The Northland Tackle Eye-Candy Paddle Shad introduces a game-changing approach to Walleye fishing with its innovative design and composit...
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Xzone Blitz Worm 11 inch Ribbon Tail Worm 8 pack
$5.99$5.09Features: The Xzone Bltiz Worm is a massive, 11 inch long ribbon tail soft plastic worm. Made from a specialized blend of soft plastic, when fished...
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Storm 360GT Rigged Searchbait 3 1/2 inch Swimbait 3 pack
$7.49$6.37The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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YUM Tip Toad 4 1/2 inch Soft Plastic Frog
from $3.49Features: The YUM Tip Toad Soft Plastic Frog is a 4 1/2 inch soft plastic frog/toad. Easy-to-rig buzz frog with streamlined body. Inset tails and ...
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Frog Factory Baby Ribbit Frog - 3.25 Inch
$5.99Features: The all new Frog Factory Baby Ribbit Frog is based on the iconic Stanley Ribbit Frog, offering the same proven performance and formulati...
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Megabass Magdraft Freestyle 6 inch Un-Rigged Soft Swimbait 2 pack
$17.99Features: The Megabass Magdraft Freestyle is 6 inch, unrigged version of the Megabass Magdraft 6 inch soft swimbait. Expands on the big bass catch...
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Berkley PowerBait 3 inch Power Grubs 15 pack
$5.99$5.39Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...
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River2Sea Rig Walker 120 Paddle Tail Swimbait
$7.49Features: The River2Sea Rig Walker 120 is a 4.75 inch paddletail swimbait. The Rig Walker 120 comes pre-rigged and is ready to hook up to any umbr...
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Geecrack Imo Ripper 95 Super HSG - 3.75 Inch
$9.49Features: The Geecrack Imo Ripper 95 Super HSG (High Specific Gravity) Stick Bait is a truly genre defining bait in the Heavy Stick Bait Category! ...
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NetBait Big Bopper w/Baitfuel Infusion - 5.75 Inch
$4.99$4.24Features: The Netbait Big Bopper Worm is a versatile and highly effective Worm capable of drastically outperforming other Worms on the market! Bui...
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Berkley Gulp! Alive! Tadpole - 1.25 Inch
$6.99$6.29Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...
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Hideup Coike Thunder Medium Elastomer
$19.99$17.99Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...
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G-Ratt Baits DIXI Flip Soft Plastic Jig Trailer - 4 Inch
$6.99$5.94Features: The G-Ratt Baits DIXI Flip 4 Inch Soft Plastic Jig Trailer is a fantastic Vibrating Jig Trailer from the pros at G-Ratt! Designed as a r...
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Berkley Gulp! Nightcrawler 6 inch Scented Plastic Worm 10 pack
$8.99$8.09Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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