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Top Brands
Soft Baits
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HIDEUP Coike Medium Shrimp - 3 Inch
$18.99$17.09Features: The HIDEUP Coike 3 Inch Medium Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...
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Storm 360GT Rigged Searchbait 5 1/2 inch Swimbait 3 pack
from $7.29from $6.20The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Berkley Gulp! Saltwater Jerk Shad - 6 Inch
$9.99$8.99Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Big Bite Baits Suicide Shad Buzzbait
$7.69Features: The Big Bite Baits Suicide Shad Buzzbait is a skirtless buzz bait with a pre-rigged Suicide Shad paddle tail swimbait. Oversize buzz bla...
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Strike King KVD Magnum Game Hawg 5 1/4 inch Soft Plastic Creature 6 pack
$6.99$5.94Features: The Strike King Magnum Game Hawg is a larger 5 1/4 inch version of the Strike King Game Hawg soft plastic creature bait. Molded with a s...
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Mr. Crappie Sugar Glider Soft Plastic - 1.5 Inch
$4.49$3.82Features: The all new Mr. Crappie Sugar Glider Soft Plastic is the shrunken version of the immensely popular Mr. Crappie Shadpole! Constructed from...
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Dry Creek Tournament Tube (aka Creek Tube) 3 1/2 inch Soft Plastic Tube 10 pack
$6.59$5.60Features: The Dry Creek Creek Tube (formerly known as/also known as the 511 Series Tube or Tournament Tube) is a 3 1/2 inch, salt impregnated soft...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Strike King Homing Minnow Swimbait - 4 Inch
from $7.99from $6.79Features: The all new Strike King 4 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...
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Hag's Baits Cheat Code Craw - 4 Inch
$5.89Features: The Hag's Baits Cheat Code 4 Inch Craw is a must have for anglers who want to get a competitive edge so good its almost a cheat code! Co...
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Zoom Beatdown Ned Worm - 3.25 Inch
$5.49Features: The Beatdown is a stubby finesse bait designed to enhance Ned Rigging, delivering fast action and plenty of bites with a simple, effecti...
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G-Ratt Rocker Soft Jerkbait - 4 Inch
$13.99$11.89Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...
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G-Ratt Baits Thin Swim Soft Plastic Baitfish - 4 Inch
$6.99$5.94Features: The G-Ratt Baits Thin Swim 4 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...
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Roboworm Alive Shad - 3 Inch
$4.99$4.24Features: The Roboworm 3 Inch Alive Shad is here to help bring your Finesse game to the next level with seductive action in a sleek design fish ca...
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Lunkerhunt HIVE Wacky Stick - 4.5 Inch
$6.99$5.94Features: The all new Lunkerhunt HIVE Wacky Stick is as Wacky as its name implies and thanks to its Purpose Built Design, it excels with every cas...
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Berkley PowerBait 4 inch Power Worms 15 pack
$6.99$6.29Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Mr. Crappie Slab Slanger Soft Plastic Grub - 15 Pack
$4.49$3.82Features: The Strike King Mr. Crappie Slab Slanger is a 2 1/4 spear tail soft plastic panfish grub. Designed with a ribbed body, it also has a spa...
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Lunkerhunt Pre-Rigged Finesse Worm 3 inch Ned Rig Stickbait
$4.99$4.24Features: The Lunkerhunt Pre-Rigged Finesse Worm is a combo pack that includes a Finesse Worm 3 inch Ned rig stickworm pre-rigged on a 1/4 ounce mu...
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Strike King Rage Punch Bug 3 1/2 inch Soft Plastic Creature Bait
$7.99$6.79Features: The Strike King Rage Punch Bug Soft Plastic Creature Bait is a 3 1/2 inch smaller version of the Rage Bug. Unique and exclusive Rage Tai...
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Lunkerhunt Soft Plastic Leech
$5.99$5.09Features: The Lunkerhunt Leech is a soft plastic leech with an anatomically correct body shape. 3 inch version is designed to imitate a leech re-ac...
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Strike King KVD Gurgle Toad 4 inch Soft Plastic Frog 5 pack
from $6.99from $5.94Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
from $6.49from $5.52The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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LIVETARGET Fleeing Shrimp
$10.49Features: The LIVETARGET Fleeing Shrimp is an ICAST award-winning lure designed to accurately mimic the action and look of a live shrimp. Designed...
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X-Zone Rally Shad - 4.5 Inch
$6.49$5.52Features: The all new X-Zone 4.5 Inch Rally Shad was designed in conjunction with Elite Series Pro Cooper Gallant to produce big bites all day lon...
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Keitech Shad Impact 3 inch Soft Jerkbait
$5.99Features: The Keitech Shad Impact is a 3 inch soft jerkbait that imitates a wounded bait fish. Top section of the bait is a no salt, lightweight p...
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G-Ratt Executioner Weedless Swimbait - 4 Inch
$13.99$11.89Features: The G-Ratt Baits Executioner 4 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
$10.99$9.89Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Megabass Hazedong Shad 4.2 inch Paddle Tail Swimbait
$9.99Features: The Megabass Hazedong Shad is a 4.2 inch soft plastic paddle tail swimbait. Feverish tail action that drives bass wild. Bubble eyes also...
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Missile Baits Shockwave Soft Plastic Paddle Tail Swimbait
$4.69$4.46The Missile Baits Shockwave is a soft plastic paddle tail swimbait available in two sizes: 4 1/4 inch (5 pack) and 3 1/2 inch (8 pack). The larger ...
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Lunkerhunt Swim Bento Soft Paddle Tail Swimbait
$7.99$6.79Features: The Lunkerhunt Swim Bento is a soft plastic paddle tail swimbait. Swimming sibling of the ICAST award-winning Bento Minnow soft jerkbait...
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Mr. Crappie Lightning Shad Pintail Soft Plastic - 2 Inch
$4.49$3.82Features: The Strike King Mr. Crappie Lightning Shad are the product of Strike King's collaboration with Wally Marshall that produces a bait that ...
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Strike King Denny Brauer Flip-N-Tube 4 1/2 inch Soft Plastic Tube 8 pack
from $5.99from $5.09Features: The Strike King Denny Brauer Flip-N-Tube is a bulky, 4 1/2 inch soft plastic tube designed for bass pitching and flipping. Super-thick p...
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Gary Yamamoto 10 Inch Oki Floating Worm - 6 Pack
$7.49$6.74Features: Introducing the all new Gary Yamamoto 10 Inch Oki Floating Worm, inspired by the Japanese term "Oki" meaning long sword! This straight-t...
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Reaction Innovations Flirt 6.95 Inch 15pk
$6.25Features: The Reaction Innovations Flirt 6.95 inch is a highly anticipated finesse worm known for its tournament-winning performance! With a paten...
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Zoom Magnum Ol-Monster Curly Tail Worm - 12 Inch
$7.49Features: The Magnum Ol' Monster is a 12-inch, tail-waving worm designed to tempt the largest lunkers across the country. Crafted from a soft, sup...
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Geecrack Earthy Soft Plastic Worm - 4.2 Inch
$9.49Features: The all new Geecrack Earthy Soft Plastic Worm is aimed at perfecting the Neko Rig presentation, catering to finesse fishing enthusiasts s...
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Gambler Shakey Shad 4 inch Finesse Soft Jerkbait 20 pack
$8.99Features: The Gambler Shakey Shad is a 4 inch finesse soft jerkbait. Thin, flat single tail that is able to produces tons of quivering action even...
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Berkley Gulp! Alive! Dragon Tail - 3.7 Inch
$9.99$8.99Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...
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Z-Man DarterZ 6 inch Segmented Soft Jerkbait 5 pack
$6.49$5.52Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...
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Megabass Haze-ST Soft Plastic Minnow - 3.4 Inch
$9.99Features: The all new Megabass Haze-ST Soft Plastic Minnow is a Finesse Fisherman's Dream Come True and is ready to catch you countless fish! Const...
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Zoom Dead Ringer Cut Tail Finesse Worm - 4 Inch
$5.49Features: The 4-inch Dead Ringer is a modern finesse bait that combines a compact profile with high action to trigger strikes from even the most c...
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Yum Scutter Bug Creature Bait - 4.5 Inch
$3.99Features: The Yum Scutter Bug Creature Bait combines top bait features in one compact design, with hyper-active legs that trigger lifelike movement...
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Xzone X-Tube Soft Plastic Tube
$5.99$5.09Features: The Xzone X-Tube is a soft plastic tube. Super-soft yet durable body. Rig with an internal tube jig head for dragging or snap jigging ove...
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Z-Man GrubZ 9 inch Oversized Soft Plastic Grub 3 pack
from $4.99from $4.24Features: The Z-Man GrubZ Soft Plastic Grub are oversized soft plastic ElaZtech grubs. Made of super-tough ElaZtech plastic for the highest fish-p...
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Berkley Slobberknocker and PowerStinger Kit - 3/8 oz
$15.99$14.39Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...
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NetBait Mega Bopper w/Baitfuel Infusion - 7 Inch
$4.99$4.24Features: The Netbait Mega Bopper Worm is a versatile and highly effective Worm capable of drastically outperforming other Worms on the market! Bu...
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Mr. Crappie Teen-Zee Fry - 15 Pack
$4.49$3.82Features: The all new Mr. Crappie Teen-Zee Fry is a compact Crappie bait that delivers big results, enticing curious Crappie with its lifelike erra...
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Berkley Gulp! 2 1/2 Inch Scented Minnow 18 Pack
$8.99$8.09Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
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