Soft Baits

Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...

Features: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology f...

Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. With ultra-low center-of-gravity internal weight, and skids along ...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...

Features: The Berkley PowerBait MaxScent Lil' Trooper is a ned-sized craw bait with subtle dancing claws for when the bite is tough or fish are pr...

Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...

Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The Berkley PowerBait Crash Craw is a Soft Plastic Craw for Texas Rig, Jig Trailer, Wobble Head and Bladed Jigs. Rib design hides the ho...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...

Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...